What To Measure From Your Post-Event Data

Post authored by Jennifer Lion, ProjectMeasuring Your Post-Event Data
Manager, Experient

Is capturing attendee data vital in measuring the success of your event? Will it ensure the sustained viability of the event for years to come? The answer is YES! We know events generate copious amounts of data, and while all of it may be relevant, it’s important to mine the data because it will lead to better business decisions and ROI.

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Part 2: The 5 W’s of Effective Event Marketing

Post authored by Dana Norris, AccountExperient provides tips for effective event marketing
Executive, Experient

Last month we covered defining your target audience as the first of the 5 W’s of an effective event marketing strategy. The second element considers where.

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Creating Better Events with Design Thinking

Post authored by Cynthia Hornketh, Word Experience in a dictionary
Vice President Experience Design, Experient

Supporting any large, complex project—particularly re-designing a conference or convention—is a daunting undertaking. If you share this vocation and challenge, here are a few foundational tools we recommend using in your design thinking process.

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Part 1: The 5 W’s of Effective Event Marketing

Post Authored by Dana Norris,
Account Executive, Experient

Developing an effective marketing strategy begins by Experient provides tips for effective event marketing
defining the 5 W’s: The Who, Where, Why, What and When. A well-defined target audience is the first element in developing that strategy. Our five part series looks at each of these W’s, with the first being Who…

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Is An International Site Right For Your Event?

Post authored by Ping He,Moscow International Business Center
Global General

Manager – Asia Pacific, Experient

When considering a meeting, there are
many factors to analyze. Choosing  where to hold it is one of the most important. If you select the same site for your meeting each year, it becomes predictable and attendees may begin to drop off. Meeting planners are focusing on international settings as a way to break out of that predictability.

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4 Tips To Build Your Event’s Muscle

Follow these 5 Steps to Build Your Event's MusclePost authored by Andy Smith, Senior Vice President, Experient Sales Network

When event planners or third-party sales reps boast how big they are or how much clout they have, you have to wonder if that’s really the case. Regardless of your event, does it have the muscle? The better question is — do you know how to use that “muscle” to simultaneously benefit your attendees and improve your bottom line?

Like fat grams, carbs, protein and calories, there are some essential elements to leveraging your event muscles effectively. The events world typically centers on Dates, Room Block, Space and Food & Beverage.

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5 Ways To Minimize Room Block Walk Situations

Post authored by Mike Woellert
Marketing Specialist
,Minimize Room Block Walk Situations Experient

When planning and executing the housing for an event, successful room block management is crucial in order to avoid potential attrition charges. In anticipation of cancellations or no-shows, a hotel might oversell guest rooms in order to maximize occupancy over any given day. Here are five steps to prepare for and minimize the impact of an attendee relocation situation.

 

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4 Advantages to Holding a Digital Event

Post authored by Chip Smith,
Vice President, Government Markets at Experient

Technology has made it easy to connect with
others without even leaving your office. Digital Events can provide tremendous results
This now includes events. Why not give your attendees a taste of what your event is like by adding a virtual component to your meeting?

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Posted in Attendance Building, Digital Meeting Solutions, Event Design, Event Marketing, Event Trends, Sourcing & Planning | Tagged , , , , , | 1 Comment

How To Promote Your Event Using LinkedIn Showcase Pages

Post authored by Mike Woellert,
Marketing Specialist, Experient
Use LinkedIn to promote your next event

In a short amount of time, LinkedIn has become an invaluable social networking resource, while also being a great way to share industry-related content and updates about your organization. In November 2013, LinkedIn introduced Showcase Pages as an extension to the existing company pages. You should be using your company page as a hub for sharing your meaningful content.  If you hold multiple events throughout the year, you might want to consider using Showcase Pages as another way to promote your event, in addition to using the status update.

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5 Tips To Increase Your Event App’s Adoption Rate

Post authored by Mike Woellert, Increase Your App's Adoption Rate
Marketing Specialist at Experient

Not too long ago, we wrote on the importance of developing a mobile app for your event. Now you’re saying, “Great Mike. We’ve developed the app, everyone is going to download it and all will be right with the world.” Well, in a perfect world, everyone attending your event would find your app and you’d have a 100% download rate.

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