Trade Show 2021: The Experience Economy Roars Louder

experience economyPost authored by Brian Strickland, Director of Sales, Sports & Enthusiast

Trade show guest expectations are escalating, yet the biggest challenges for event organizers still lie ahead.

At IMEX America 2016, I had the privilege of leading an Inspiration Hub session where we scanned five years out and imagined what events might look like in 2021. While technology was a constant thread throughout, there was another topic that commanded even more attention with this group…

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Behavioral Data: The New Trade Show Currency

behavioral dataPost authored by Terence Donnelly, Vice President of Sales

At IMEX America 2016 in Las Vegas, I had the privilege of leading an interactive session titled Behavioral Data: The New Trade Show Currency.

These discussion-driven sessions with trade show strategists are priceless, as participants share stories and ideas they’re exploring with one another. Most who attended this session had tested several data collection methods, but the results’ mileage varied.

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“Show Me” Marketing Strategies to Boost Attendance and Loyalty

marketing strategiesPost authored by Harby Tran, Director of Marketing

Last week, we explored why “Show Me” Outperforms “Tell Me.” If you missed this post, give it a read, as it provides more context for today’s deeper dive.

Images are powerful “Show Me” magnets to weave into your event marketing plan.

An image, like the photo above, helps potential attendees envision the valuable exchanges and encounters they’ll have at your event. With education and networking ranking as the top two reasons why people attend professional conferences, this photo packs more punch around those two triggers than a paragraph of text ever could. Continue reading

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Smart Marketing: Why “Show Me” Outperforms “Tell Me”

lt0dwxdqrksqkx7439ey_chaz_fisheye-11Post authored by Harby Tran, Director of Marketing

“Show, Don’t Tell” is a maxim successful copywriters have long embraced.

This concept of showing, rather than telling holds great promise for trade show marketers, too.

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Is Your Event Mobile App Wired for Tribalization?

event mobile app

Marriott International partnered with the Professional Convention Management Association (PCMA) to study the future of meetings. With event disruptions multiplying, they gathered a team of experts to identify emerging trends, as well as actions event organizers could take to capitalize on these trends.

There’s one trend that’s ripe for event mobile app optimization.
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International Event Planning 101: Why The ‘Where’ Matters Most

international event planning

If you’re considering your first foray into the realm of international event planning, you’re off to a good start. The first element of any major endeavor must be setting the goals, objectives and expectations of an event, followed by a solid research phase. You must look at basic ideas of what will be required and what you can expect. While this isn’t a comprehensive plan on how you should navigate the process, we have provided helpful tips in a series of blogs on where to start from trusted industry experts on how to find the right location, how to embrace the local culture and how to prepare for just about anything.

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Do You Have an Event Disaster Plan? Why Preparation Matters

event disaster planningPost authored by Chip Smith, VP of Global & Public Sector Solutions

I’ve noticed that Mother Nature has not been kind lately, especially when it comes to storms and earthquakes. While we can see a severe storm threat approaching easily enough, something like an earthquake can be more alarming due to its sudden, unforeseen onset. Do you have a contingency plan and overall strategy to manage such an event?

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What’s Next for ‘FIRST?’ One Wildly Successful Student Event Becomes Two

firstPost authored by Donna Kastner, Event Marketing Specialist

Accomplished inventor Dean Kamen founded FIRST® (For Inspiration and Recognition of Science and Technology) in 1989 to inspire an appreciation of science and technology in young people.

With support from over 200 of the Fortune 500 companies, FIRST hosts an assortment of mentor-based programs, including FIRST Robotics Competition for students in Grades 9-12; FIRST Tech Challenge for Grades 7-12, FIRST LEGO® League for Grades 4-8; and FIRST LEGO League Jr. for Grades K-4. We caught up with Andrea Mikus, director of events and Ron Falcone, director of strategic sourcing and services to learn more about the FIRST success story.

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5 Quick Tips for Event Social Media Success

event social mediaPost authored by Mitch Cooper, Marketing Specialist

Social networks like Facebook, Twitter, Instagram and many others have become household names over the past decade as the usage of social media has skyrocketed. In this era of accessibility, every event planner and organizer is leveraging social media as a promotion tool in some capacity.

But are you doing it correctly?

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7 Mobile App Tweaks to Dramatically Improve Event Guest Happiness

mobile app event technologyPost authored by Beth DeFrates, MSHTM, Manager, Product Group

While most conferences and trade shows are at least a few cycles deep into a mobile app,
event guest happiness continues to be an elusive goal for many.

Among the chief mobile app “sins” that frustrate event guests most of all:

  • Too many options (endless scrolling to find just-in-time info they need)
  • Too many interruptions (ads, pop-ups, and alerts that fail to matter to attendees)
  • Speed and functionality snags (inadequate Wi-Fi, slow load times, frozen screens, etc.)

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