7 Ways to Navigate Group Reservation Needs in a Seller’s Economy

Post authored by Rick Benoit, Manager, Housing Services, Experient

Green Business StrategyWith the meetings industry seeing record occupancy and rate growth, it is more important than ever that your event be well situated in advance for space and room block needs.

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What is the Real Value of Incentive Travel Programs?

Post authored by Mike McCurry, National Account Manager, Experient, a Maritz Travel Company

motivation conceptual meterDoes your organization offer an incentive travel program to its employees?  If so, has it been successful in driving the organization’s intended business outcome? Here are some viewpoints regarding the value of incentives from travel industry leaders:

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Your Mobile App’s Top 4 Pages and What to Consider When Designing Them

Post authored by Mike Godsey, Senior Vice President, Market Development, Experient

tabletAlmost everyone today is carrying a tablet, smartphone or other personal device. And research shows the number of attendees using mobile event apps is growing every year. 

I remember when—and not all that long ago—these event apps didn’t even exist.

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Taking the Big Step After Streaming: Hosting a Virtual Event

Post authored by Chip Smith, Experient Digital Event Strategist

If you’re older than 22, you might remember when the “Internet thing” was new. Hybrid meeting graphicWatching the Super Bowl this year, I got a laugh out of the BMW commercial with Katie Couric and Bryant Gumbel trying to understand it back in 1994. If you haven’t seen it, then take a look here. The first 30 seconds is the best part.

Having been in the industry for over 20 years, I do recall the days of the first “Internet thing,” and it made me think about the questions I recently received from one of our association clients.

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5 Social Media Ideas to Energize Your Event

Post authored by Mike McCurry, National Account Manager, Experient

social mediaWithout a doubt the Internet has made the world a smaller place.  In the meetings and events business, social media has changed the way we think about the participant experience. A multitude of useful online tools have emerged, opening the door for meeting professionals to broaden the scope of their events and engage with customers in a variety of interesting and effective ways. What are you doing to embrace this technology?

All too frequently organizations launch a social media campaign for their conference with little or no advance planning (aka “build it and they will come” concept). Predictably, leadership becomes frustrated with the results and eventually abandons the initiative(s). Others utilize it only as a marketing tool. In doing so, I believe they are missing out on a larger opportunity!

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4 Benefits of a Hybrid Meeting Tech Moderator

iStock_000018975890LargePost authored by Mike McCurry, National Account Manager, Experient

Has your organization jumped on the Hybrid events bandwagon?  Have you seen a greater interest in online education offerings, within your customer base? Well, you are not alone!

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6 Easy Tips to Blow Away Your Conference Competition

Post authored by Mike McCurry, National Account Manager, Experient

Blown AwayAre you struggling to find ways to distance your conference from the competition? Is there a piece of your event that is missing the mark?  Are past attendees choosing to attend other events instead of yours? If any of these challenges sound familiar it may be time for a conference makeover!

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What Can a “Toaster” Teach You About Mobile Technology at Your Event?

Post authored by Mike Godsey, Senior Vice President, Market Development, Experient

Smartphones with colorful speech bubblesOver the years, exhibitors have always exchanged information with attendees. Events and tradeshows drive business. We call it “lead retrieval.” Now take a walk down memory lane with me and you will see a shining example of how your event participants, using their own phones, are changing everything in the lead retrieval world.

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How to Be a Star: The Newest Trend in City-Wide Housing

Post authored by Heidi A. Voorhees, MBA, CAE, Senior Vice President, Housing, Experient

With the new seller’s market in full swing, revenue managers are playing a bigger role than ever in deciding how much inventory to give to a group, and at what rate. This makes the job of the show organizer even more challenging, as it puts the onus on them to prove their event’s value. They must provide detailed history information in order to obtain the inventory needed, and hopefully at a rate that works for the group’s demographics. Continue reading

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5 Tools for Supercharging Your Hotel Contract Negotiations

Post authored by Mike McCurry, National Account Manager, Experient

Fist BumpWhat aspect of your job, as a meeting professional,  most heavily influences the outcome of your organization’s conference?  Certainly many components contribute to success.  However, if your event requires the use of a hotel, a well negotiated contract will help pave the way for bringing home a winner!

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