How to Be a Star: The Newest Trend in City-Wide Housing

Post authored by Heidi A. Voorhees, MBA, CAE, Senior Vice President, Housing, Experient

With the new seller’s market in full swing, revenue managers are playing a bigger role than ever in deciding how much inventory to give to a group, and at what rate. This makes the job of the show organizer even more challenging, as it puts the onus on them to prove their event’s value. They must provide detailed history information in order to obtain the inventory needed, and hopefully at a rate that works for the group’s demographics. Continue reading

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5 Tools for Supercharging Your Hotel Contract Negotiations

Post authored by Mike McCurry, National Account Manager, Experient

Fist BumpWhat aspect of your job, as a meeting professional,  most heavily influences the outcome of your organization’s conference?  Certainly many components contribute to success.  However, if your event requires the use of a hotel, a well negotiated contract will help pave the way for bringing home a winner!

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8 Techniques For Reducing Room Block Attrition Risk

Post authored by Mike McCurry, National Account Manager, Experient

funny-hotel-cartoonHave you noticed recently that it is becoming more difficult to negotiate hotel contracts? As the meetings industry economy continues to improve, hoteliers are becoming more conservative with contract concessions. On the risk management side, room block attrition is a particularly sensitive subject for both sides.

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6 Ideas to Improve Room Block Performance

Post authored by Mike McCurry, National Account Manager, ExperientParadox

Recently I have noticed a trend where some organizations are experiencing a bit of a paradox with the growth of their events.  Oddly, attendance is on the rise, yet their hotel room block usage is flat or even shrinking. Are you experiencing this issue?

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Three Key Skills of a 21st Century Meeting Professional

Post authored by Mike McCurry, National Account Manager, Experient

Do you believe (as I do) the world is a much different place today than it was prior to the turn of the century? Beginning with the 911 attacks, escalated terrorism, significant environmental (i.e. global warming) events and the great recession of 2008-09 triggered a period of significant change for all of us.world change keyboard

As a result of the above events most businesses today operate somewhat differently.  Organizations are more protective of their assets, spend their money more judiciously, and are more concerned about their reputation. In a world flooded with social media and E-commerce, the business climate is highly competitive. Customer Service remains a top priority.

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How’s Your Onsite Registration Working For You?

Post authored by James Kelley, Director, Onsite Services,  Experient

Make things easy for your attendees at onsite registation

We hear about space for onsite registration all the time from our customers. “Our exhibit sales team wants to sell the space where we placed registration,” “We don’t have any room in the lobby this year,” “Our show is growing and we need to add counters but don’t have the space.”

So what do we do?

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Part 4: The 5 Ws of Effective Event Marketing

Post authored by Dana Norris, Marketing Manager,Experient provides tips for effective event marketing
Experient

In our last post of this series, I wrote about why—communicating the value of your event—as the third of the 5 W’s of an effective event marketing strategy. The fourth element to consider is what.

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Conducting Room Audits to Avoid Attrition Charges

Conduct room audits to avoid attrition chargesWhether you’re a seasoned meeting planner, or planning your first event, attrition fees are a frequently talked about topic. So, what’s a planner to do when it comes to avoiding, or even limiting, these types of charges? Room audits have been proven to be an effective method to find rooms outside the block and avoid these nasty attrition fees. How and when should these audits be conducted?

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Part 3: The 5 Ws of Effective Event Marketing

Post authored by Dana Norris, MarketingExperient provides tips for effective event marketing
Manager
, Experient

Last month I wrote about considering where your
audience goes for information as the second of the 5 W’s of an effective event marketing strategy. The third element to consider is why.

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What To Measure From Your Post-Event Data

Post authored by Jennifer Lion, ProjectMeasuring Your Post-Event Data
Manager, Experient

Is capturing attendee data vital in measuring the success of your event? Will it ensure the sustained viability of the event for years to come? The answer is YES! We know events generate copious amounts of data, and while all of it may be relevant, it’s important to mine the data because it will lead to better business decisions and ROI.

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