The Power of Habit & Hacking Event Housing  – The VIP Lounge

In this episode of The VIP Lounge podcast, we’re tackling topics to help make 2018 your best year yet.

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Shield Your Event Brand & Participants from Discriminatory Legislation

discriminatory legislation

Post authored by Michael Guerriero, Division President at Experient—A Maritz Global Events Company.

How’s that for an intriguing headline?

When PCMA invited me to moderate a panel discussion carrying this title at Convening Leaders, one of the first words that came to mind was volatile.

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Disruption, Design & Fostering High-Performing Event Teams -The VIP Lounge

In this episode of The VIP Lounge podcast, we’re exploring a kaleidoscope of topics, including digital disruption, experience design, and nurturing high-performing event teams who collaborate beautifully.

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Improving Event Outcomes and Business Performance: Insights from Thad Lurie

event outcomesPost authored by Donna Kastner, Event Marketing Specialist

For event organizers, data intelligence is quickly ascending as a crucial skill set to master, as they strive to compete in today’s rapidly-changing business environment.

Thad Lurie has long been a champion for leveraging data as a business performance catalyst. He’s been studying this complex data landscape for more than fifteen years, in leadership roles he’s held at various associations – most recently, as Chief Information Officer at EDUCAUSE.

Now, Thad’s making a leap from the association world to corporate, as he joins Experient as Vice President of Business Intelligence and Performance. I caught up with him recently to learn more about his new role and the initiatives he’ll be tackling in 2018.

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How Embracing Change Leads to a More Vibrant Event Future

event

Post authored by Donna Kastner, Event Marketing Specialist

Change. It’s all around us. And the change machine never idles.

Change is that disruptive, double-edged sword that tees up both exciting opportunities to seize and perilous threats to thwart.

Within the events and hospitality industry, we’re certainly encountering our fair share of change. For some, that’s causing a few more sleepless nights.

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All-Star Tips to Boost Event Data Intelligence – The VIP Lounge

event data

Event Data is the theme for this episode of The VIP Lounge podcast, as three all-stars open their playbooks to reveal strategies and tips to help you step up your own event data strategy.

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Improving Event Room Block Performance: Do You Know Your R2R?

event room block

Post authored by Aaron Dorsey, Senior Director of Strategic Sales Solutions

“The best predictor of future behavior is past behavior.”

This maxim has long been embraced by business leaders, but to ring true in today’s fast-changing world, behaviors must be recent–ideally, within the last three years.

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Borrowing Event Housing Ideas from the Film & Television Industry

event housing

Post authored by Donna Kastner, Event Marketing Specialist

If you’re an association or corporate event professional who’s struggling with last-minute housing need changes and pesky attrition clauses, things could be worse:

You could be doing it for the cast and crew for a major film or TV production.

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3 Tips to Boost the Value of Your Event’s Education Sessions

education sessionsPost authored by Donna Kastner, Event Marketing Specialist.

For most conferences, attendees will make their purchase decisions based on education sessions.

Some attendees view events as an expedient way to earn and retain certifications, while others are more interested in exploring future trends that will impact their work world.

Whatever the motivation, designing event learning experiences that matter is only the beginning.

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MGMA Discovers The Power of Event Innovation: The VIP Lounge

event innovation

This episode of The VIP Lounge podcast is all about event innovation and how major organizations and even cities are looking to take their events and offerings one step further.

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