5 Quick Tips for Event Social Media Success

event social mediaPost authored by Mitch Cooper, Marketing Specialist

Social networks like Facebook, Twitter, Instagram and many others have become household names over the past decade as the usage of social media has skyrocketed. In this era of accessibility, every event planner and organizer is leveraging social media as a promotion tool in some capacity.

But are you doing it correctly?

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7 Mobile App Tweaks to Dramatically Improve Event Guest Happiness

mobile app event technologyPost authored by Beth DeFrates, MSHTM, Manager, Product Group

While most conferences and trade shows are at least a few cycles deep into a mobile app,
event guest happiness continues to be an elusive goal for many.

Among the chief mobile app “sins” that frustrate event guests most of all:

  • Too many options (endless scrolling to find just-in-time info they need)
  • Too many interruptions (ads, pop-ups, and alerts that fail to matter to attendees)
  • Speed and functionality snags (inadequate Wi-Fi, slow load times, frozen screens, etc.)

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Event Insights: Richer Behavioral Data for Vastly Improved Experiences

Post authored by Donna Kastner, Event Marketing Specialist

thad lurie educase event insights

Thad Lurie

EDUCAUSE helps those who lead, manage and use information technology to shape strategic IT decisions at every level within higher education. Thad Lurie is Chief Operating Officer at EDUCAUSE and leads the functions relating to membership, marketing, conferences and events, content and information technology. As event organizers seek out meaningful data insights to improve the attendee experience, we were thrilled to catch up with Thad at our recent e4 conference to get his take on this and more.

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Event Insights from PRG: How Smart Event Technology Improves Attendee Experiences

Post authored by Donna Kastner, Event Marketing Specialist

Jim Kelley PRGProduction Resource Group (PRG) is a leading supplier of entertainment and event production technology solutions. They’re also a valued partner of Maritz Global Events (MGE) and Experient. We caught up with Jim Kelley, VP, Industry Relations to learn more about how smart event technology can be leveraged as a success catalyst in the context of event production.

Demand for event transformation has never been higher. Yes, the stakes are rising for event organizers, but technology is a powerful lever to speed up and improve your event transformation journey.

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Scaling Up Your Conference Content Marketing Machine

content marketing

The practice of content marketing has made a resurgence in the past decade, but studies have shown few companies know how to make it work.

By Harby Tran, Director of Marketing

Conferences and trade shows are major hubs for learning, networking and peer-to-peer collaboration.

But once the live event ends, the excitement over new discoveries starts to subside and those big ideas at the conference tend to get put on the back burner, as other priorities demand attention.

If only there was a way to keep that energy and enthusiasm going strong, long after the live event ends.

There is … it’s called content marketing.

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e4 Opening Keynote: Live Inspired

Post authored by Pattee Brown, Marketing Manager

John O'LearyPeople smarter than I am have suggested I take my life lessons and apply them to my professional life.

That advice always perplexed me. It’s a grand idea in theory, I suppose, but how do you apply losing a friend or getting stood up at prom to your professional life? Typically, personal experiences are personal and professional experiences are professional.

Well, at least that’s what I thought until I heard John O’Leary speak at the Maritz Global Events annual e4 conference in Las Vegas.

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Managing Event Team Members from Afar

Remote workerGuest post authored by Donna Kastner, Event Marketing Maven, Enlighten 123

According to a recent Gallup Work and Education Poll, there’s been steady growth in the remote work sector.

To give you some context, in 1995, only 9% of U.S. workers were working from home at least a couple of days each month. Today, this remote workforce (full-time, part-time, occasional) is approaching 40%, with nothing but growth on the horizon.

Technology has been a huge catalyst, but should this option be available to all? What questions should managers ask to determine if such an arrangement is suitable for both the employer and the employee?

That debate is still unfolding. Continue reading

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The Effects of Globalization on Our Events

globalizationPost authored by Chip Smith, Vice President, Global Solutions

This past month I attended a graduation ceremony at the University of Virginia. I was wondering what the speaker, Sri Mulyani Indrawati, Managing Director and Chief Operating Officer at the World Bank Group, may possibly contribute to this group. As she was addressing the new Public Policy graduates, her message struck me on two fronts: how to achieve in the best interest of the collective good and her reminder to us of the effects of globalization. This quickly made me think of the changing dynamics within our event industry. Continue reading

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The Importance of Resilience for Event Teams

RunnerPost authored by Jackie Richards, VP, People & Development

As I began my Sunday morning run, I reflected on how grateful I am for so many things: family, love and my career.

After smiling for a few miles on the love I have and share with my husband and child, I also reflected on how cool it is to work for an industry leading company. Yes, we have awesome products and services, but we are also an industry leader in culture. Our culture embraces a dual bottom-line, where equal importance is placed on financial results and the results of our people. This approach has changed how we practice the human resources function. In a people-centered culture, we care about the total person, not just who they are and what they do on the weekdays from nine until five. Continue reading

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The Paradox of Technology: Conquering the Event Data Deluge

Event Data DelugePost authored by Brian Scott, Chief Information Officer

Technology… technology… technology… You can’t get away from that word in today’s world.

Look! I just used it three times.

It’s to the point that its usage has numbed our brains to what we’re supposed to be getting out of all this gizmo stuff.

It can do this! It can do that! Really? Are you sure? Or is it simply going to churn out one more report or dashboard that leaves us scratching our heads thinking, “What am I supposed to do with all that information?” Continue reading

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