Tracking the behavioral data of attendees is not a new concept. It’s been an industry topic for quite some time.
However, bringing that idea into the next phase and actually giving planners the ability to make impactful decisions while the show is happening offers a world of possibilities and potential.
Show organizers make a lot of assumptions when trying to determine what will be attractive to attendees or which exhibits will get more traffic than others. Now, these assumptions can be either validated or disproven, replaced by hard data that can remove uncertainty and allow for more educated decision-making.
Post authored by Donna Kastner, Event Marketing Specialist.
Every time I have a conversation with Thad Lurie, I get smarter.
Thad’s one savvy association executive who recognizes the perils of complacency and “status quo” thinking, especially in today’s rapidly changing business environment.
As VP of Operations and Chief Information Officer at EDUCAUSE, he leads marketing, communications, publishing, content, conferences, and Information technology (IT), with a core mission to help advance higher education through the better use of technology.
Post authored by Jamie Murdock, VP, Sales
Per Wikipedia, a “hackathon” is a “sprint-like event in which programmers, designers and others… collaborate intensively to advance projects.”
To make one thing clear, I don’t typically cite Wikipedia for professional references; however, the dictionary definition refers to cyber hacking, and that’s definitely not what we’re talking about today.
While that type of “hackathon” is designed to tear down, what we are referring to builds up and creates new ideas and opportunities for a brighter future.
By Gary Schirmacher, SVP Industry Presence & Strategic Development
When it comes to events, we’re studying this rapidly-changing business landscape from two vantage points:
- As a solution specialist, helping event organizers design and deliver exceptional experiences;
- As an investor, tapping industry events to grow relationships with our clients, as well as prospects who may be seeking help.
It’s interesting to see how often one vantage point feeds the other.
We might spot something smart being done by an exhibitor at an event we’re working and tweak that idea to use in our own booth. On the flip side, we might road-test new activation ideas and share the best ones with our clients, so they can pass these along to their exhibitors.
In 2016, our team pushed the limits on both counts. In this post, we’d like to showcase three ideas that generated meaningful value for us.
Post authored by Mitch Cooper, Marketing Specialist
As the year that was 2016 comes to a close, many of us will spend a few moments reflecting on the past 365 days. We will think about the good things that happened, the bad times we experienced and how far we have come since the year began.
This year, we’ve been thrilled to host some terrific articles on our Event Industry Blog that have inspired, offered advice and helped event and conference planners to be more successful.
Post authored by Jeff Fugate, SVP Sales & Marketing
Once again, IAEE’s Expo!Expo! surpassed expectations with an endless stream of great ideas for trade show organizers to explore.
One standout experience for me was hosting a “guru gathering,” Trade Show Smarts: Do You Know What You Don’t Know?
Post authored by Brian Strickland, Director of Sales, Sports & Enthusiast
Trade show guest expectations are escalating, yet the biggest challenges for event organizers still lie ahead.
At IMEX America 2016, I had the privilege of leading an Inspiration Hub session where we scanned five years out and imagined what events might look like in 2021. While technology was a constant thread throughout, there was another topic that commanded even more attention with this group…
Post authored by Terence Donnelly, Vice President of Sales
At IMEX America 2016 in Las Vegas, I had the privilege of leading an interactive session titled Behavioral Data: The New Trade Show Currency.
These discussion-driven sessions with trade show strategists are priceless, as participants share stories and ideas they’re exploring with one another. Most who attended this session had tested several data collection methods, but the results’ mileage varied.
Post authored by Harby Tran, Director of Marketing
Last week, we explored why “Show Me” Outperforms “Tell Me.” If you missed this post, give it a read, as it provides more context for today’s deeper dive.
Images are powerful “Show Me” magnets to weave into your event marketing plan.
An image, like the photo above, helps potential attendees envision the valuable exchanges and encounters they’ll have at your event. With education and networking ranking as the top two reasons why people attend professional conferences, this photo packs more punch around those two triggers than a paragraph of text ever could. Continue reading
Post authored by Harby Tran, Director of Marketing
“Show, Don’t Tell” is a maxim successful copywriters have long embraced.
This concept of showing, rather than telling holds great promise for trade show marketers, too.