How Changing Your Thinking Helps Design Better Event Experiences

event experiences

Post authored by Pattee Brown, Content Marketing Manager

It’s easy to get stuck in doing things the same way every year.

This method has its own advantages, such as being familiar or easy to navigate since we’ve done them the same way for so long. Going on auto-pilot is a natural process, but often when we do the same thing over and over, we fail to realize just how much better our event can be if we think outside the box.

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Fostering Innovation: Tales from Paradigm Purgatory

organizational transformation

Post authored by Brian Scott, Chief Information Officer

Agile, Scrum, Waterfall, Lean Startup, Lean Thinking, Extreme, Big Bang, V-Shaped, Design Thinking, Six Sigma, DevOps, Getting Things Done… the list of terms could go and on. Do I need to continue?

Name a month and I can point to the introduction of yet another new methodology for approaching innovation, driving productivity, or—quite frankly—whatever end result you’re interested in achieving. It’s an industry unto itself.

Take a handful of ingredients from predecessors, add a little spice and maybe some icing, and then write a book about some new methodology that will absolutely transform your organization.

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Is It Time for Your Event Data to Grow Up? [Free Self-Assessment]

event data

Post authored by Jeff Fugate, Senior Vice President, Sales and Marketing

At this year’s e4, our annual client event, we exercised one of the four tenets of our event: experiment.

With so many industry leaders in one place, our intent was to use the collective brain power of the groups we met with to build a scorecard that would help our clients gauge where they excel and where they have opportunities to maximize the utilization of one of their most valuable assets: their data.

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Room Block Mastery and Event Marketing Tips: The VIP Lounge

event marketing

We kicked off this podcast episode on housing and event marketing with a closer look at busyness, as we shared a few highlights from this article by Harvard Business Review: Why Americans Are So Impressed by Busyness.

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3 Essentials for Housing & Room Block Mastery (New eBook)

housing room block

Event professionals are no strangers to change, especially when it comes to housing & room block issues. It’s something we deal with regularly, as we strive to diffuse disruptive threats to keep our events on a more prosperous growth track.

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Behavioral Data: When You Know More, You Can Do More

behavioral dataPost authored by Valerie Cox, Manager, Business Analyst Group

One of the things I enjoy most about my role at Experient is the collaborative conversations I have with our clients. Often, we’ll gather a group of client and Experient “brains” on a call to identify new and effective ways to tackle challenges or advance on new goals.

From complex challenges to the small, unpredictable snags that can derail an otherwise well-executed event, when we include behavioral data to the collective wisdom at the table, that’s when the real magic happens.

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Savvy Event Sourcing and Sponsorships Built to Last: The VIP Lounge

Two vital topics in the industry landscape include event sourcing and sponsorship.

We kicked off this episode of The VIP Lounge podcast with a look at Simon Sinek’s best-selling book: Start With Why: How Great Leaders Inspire Everyone to Take Action.

We also shared an excerpt from a talk Sinek delivered at TEDx Puget Sound, where he explored a powerful concept: The Golden Circle. After studying leaders and organizations who have had the greatest influence on the world Sinek discovered that they think, act and communicate in the same way.

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Creative Thinking as an Event Experience Catalyst: The VIP Lounge

creative thinking

“Creative Thinking” is the theme running through episode five of The VIP Lounge, as we interview two creative dynamos: Jamie Murdock and Susan Robertson.

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An Event Marketing Force More Powerful Than FOMO

event marketing

Post authored by Donna Kastner, Event Marketing Specialist

True confession time: My appetite for conference learning and networking is voracious and it often exceeds my available time and budget. In turn, the “fear of missing out” (FOMO) on exceptional learning and peer-to-peer exchanges is a strong force influencing my decision to attend any event.

Over the past few months, my FOMO capacity reached epic levels, as there were several industry events tackling topics that were at the top of my priority list.  As I scanned the “Who Else is Coming” lists, this fear grew stronger as I spotted thought leaders and friends who were also attending.

Alas, there are only so many days and dollars, so I had to make some tough choices. That’s when I discovered a force that could be more powerful than FOMO…

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Experience Design Lab & Behavioral Data Supersized: The VIP Lounge

In Episode No. 4 of The VIP Lounge podcast, we tackle two of the hottest topics across the meetings and events industry right now: Experience design and behavioral data.

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