Post authored by Mike McCurry, National Account Manager, Experient
Do you believe (as I do) the world is a much different place today than it was prior to the turn of the century? Beginning with the 911 attacks, escalated terrorism, significant environmental (i.e. global warming) events and the great recession of 2008-09 triggered a period of significant change for all of us.
As a result of the above events most businesses today operate somewhat differently. Organizations are more protective of their assets, spend their money more judiciously, and are more concerned about their reputation. In a world flooded with social media and E-commerce, the business climate is highly competitive. Customer Service remains a top priority.
Post authored by James Kelley, Director, Onsite Services, Experient
We hear about space for onsite registration all the time from our customers. “Our exhibit sales team wants to sell the space where we placed registration,” “We don’t have any room in the lobby this year,” “Our show is growing and we need to add counters but don’t have the space.”
So what do we do?
Whether you’re a seasoned meeting planner, or planning your first event, attrition fees are a frequently talked about topic. So, what’s a planner to do when it comes to avoiding, or even limiting, these types of charges? Room audits have been proven to be an effective method to find rooms outside the block and avoid these nasty attrition fees. How and when should these audits be conducted?
Post authored by Dana Norris, Marketing
Last month I wrote about considering where your
audience goes for information as the second of the 5 W’s of an effective event marketing strategy. The third element to consider is why.
Post authored by Jennifer Lion, Project
Is capturing attendee data vital in measuring the success of your event? Will it ensure the sustained viability of the event for years to come? The answer is YES! We know events generate copious amounts of data, and while all of it may be relevant, it’s important to mine the data because it will lead to better business decisions and ROI.
Post authored by Dana Norris, Account
Last month we covered defining your target audience as the first of the 5 W’s of an effective event marketing strategy. The second element considers where.
Post authored by Cynthia Hornketh,
Vice President Experience Design, Experient
Supporting any large, complex project—particularly re-designing a conference or convention—is a daunting undertaking. If you share this vocation and challenge, here are a few foundational tools we recommend using in your design thinking process.
Post Authored by Dana Norris,
Account Executive, Experient
Developing an effective marketing strategy begins by
defining the 5 W’s: The Who, Where, Why, What and When. A well-defined target audience is the first element in developing that strategy. Our five part series looks at each of these W’s, with the first being Who…
Post authored by Ping He,
Manager – Asia Pacific, Experient
When considering a meeting, there are
many factors to analyze. Choosing where to hold it is one of the most important. If you select the same site for your meeting each year, it becomes predictable and attendees may begin to drop off. Meeting planners are focusing on international settings as a way to break out of that predictability.