Managing Event Team Members from Afar

Remote workerGuest post authored by Donna Kastner, Event Marketing Maven, Enlighten 123

According to a recent Gallup Work and Education Poll, there’s been steady growth in the remote work sector.

To give you some context, in 1995, only 9% of U.S. workers were working from home at least a couple of days each month. Today, this remote workforce (full-time, part-time, occasional) is approaching 40%, with nothing but growth on the horizon.

Technology has been a huge catalyst, but should this option be available to all? What questions should managers ask to determine if such an arrangement is suitable for both the employer and the employee?

That debate is still unfolding. Continue reading

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The Effects of Globalization on Our Events

globalizationPost authored by Chip Smith, Vice President, Global Solutions

This past month I attended a graduation ceremony at the University of Virginia. I was wondering what the speaker, Sri Mulyani Indrawati, Managing Director and Chief Operating Officer at the World Bank Group, may possibly contribute to this group. As she was addressing the new Public Policy graduates, her message struck me on two fronts: how to achieve in the best interest of the collective good and her reminder to us of the effects of globalization. This quickly made me think of the changing dynamics within our event industry. Continue reading

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The Importance of Resilience for Event Teams

RunnerPost authored by Jackie Richards, VP, People & Development

As I began my Sunday morning run, I reflected on how grateful I am for so many things: family, love and my career.

After smiling for a few miles on the love I have and share with my husband and child, I also reflected on how cool it is to work for an industry leading company. Yes, we have awesome products and services, but we are also an industry leader in culture. Our culture embraces a dual bottom-line, where equal importance is placed on financial results and the results of our people. This approach has changed how we practice the human resources function. In a people-centered culture, we care about the total person, not just who they are and what they do on the weekdays from nine until five. Continue reading

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The Paradox of Technology: Conquering the Event Data Deluge

Event Data DelugePost authored by Brian Scott, Chief Information Officer

Technology… technology… technology… You can’t get away from that word in today’s world.

Look! I just used it three times.

It’s to the point that its usage has numbed our brains to what we’re supposed to be getting out of all this gizmo stuff.

It can do this! It can do that! Really? Are you sure? Or is it simply going to churn out one more report or dashboard that leaves us scratching our heads thinking, “What am I supposed to do with all that information?” Continue reading

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How Thinking Backwards Helps Events Leap Forward

boy-rock-leapingPost authored by Jeff Fugate, Senior VP, Sales & Marketing

Thinking “inside-out” is the most common way to think. Generally speaking, when we begin an event cycle, we start with what feels like the obvious questions:

  • What are our event goals and objectives?
  • What can we do with what we already have?
  • How can we improve our operations, processes and deliverables?
  • How can we stretch our budget further?

Continue reading

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Events Are Akin to Large Family Gatherings

Post authored by Cynthia Hornketh, CMM, VP, Experience Design

Have you ever been to a gathering and felt like everyone had an identity or role except you? Like family dinners where Aunt Sue is in charge of dessert, Agnes is the chief dishwasher, Uncle Joe is the conversation antagonist and so on.

Everyone brings something to the table. Even the ‘first-timer’ friend has a role—a fresh audience to hear the worn-torn family stories.

Now, let’s translate and apply this powerful family dinner dynamic to the events we design. Continue reading

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The Sharing Economy is Here: Let’s Capitalize On It!

sharing economy eventsPost authored by Char Shada, CMP, Director, Strategic Accounts

The Sharing Economy (also known as Collaborative Consumption) has been revving up for several years. This trend has been fueled by a growing consumer preference to rent or borrow goods, rather than buy or own them.

Rachel Botsman was among the first to champion this trend. In her popular 2010 TED talk, Rachel shared one example about power drills. Most in the audience owned one, yet she went on to say, “That power drill will be used maybe 12-13 minutes in its entire lifetime. Because what you need is the hole, not the drill. So why don’t you rent the drill, or even better, rent out your own drill to other people and make some money from it?” With a few more stories and examples, a new industry was born. Continue reading

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The Power of Personas to Perfect Event Guest Experiences

event personasPost authored by Cynthia Hornketh, CMM, VP, Experience Design

Design thinking is attracting more attention in event circles and for good reason. For clarity, design in this context is problem solving. In order to create the right solutions or in our case, events, we need to understand the people interacting with our “solution.” With this objective in mind, the design thinking methodology emphasizes empathy and perspective taking to create more purposeful and profound event guest experiences.

Perspective taking is no easy task and it plays out differently, depending on the size and scope of your event. After all, putting ourselves in the event guest’s shoes—in some cases, tens of thousands of shoes—can be daunting, to say the least. With that said, the raves and rewards driven by smart design are immeasurable and well worth the effort. Continue reading

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Partner Spotlight: Corcoran Expositions, Inc.


Trade show sales CorcoranCorcoran Expositions, Inc.

In 1990, after 11 years as Convention Director for the National Restaurant Association, Tom Corcoran launched Corcoran Expositions, Inc.—a trade show outsourcing firm laser-focused on one core mission: Growing events. Fast forward to today, the experienced Corcoran team has produced more than 700 conventions in more than 100 cities. As Tom’s known to say, “Not too shabby.”

The best sign of a strong and thriving partnership is longevity. For 18 years and counting, Experient clients have been rewarded with a wealth of exhibit and sponsorship sales achievements thanks to our partnership with Corcoran.

Trade shows, like most other industries, are being disrupted by changes that tee up both challenges and growth opportunities. To help you get a better handle on today’s trade show sales environment and how Corcoran might help improve outcomes for your event, we posed a few questions to Tom. Continue reading

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Delivering Event Sponsorship Bliss

By Gary Schirmacher, CMP, Senior VP, Industry Presence and Strategic Development

sponsorship bliss-roadLet’s start with a definition…

bliss (noun)
perfect happiness; great joy.

No doubt, event professionals are in the “delivering bliss” business, but sometimes we’re so focused on how this plays out for attendees that we lose sight of other event stakeholders —namely sponsors.

Continue reading

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