Is An International Site Right For Your Event?

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Post authored by Ping He,Moscow International Business Center
Global General

Manager – Asia Pacific, Experient

When considering a meeting, there are
many factors to analyze. Choosing  where to hold it is one of the most important. If you select the same site for your meeting each year, it becomes predictable and attendees may begin to drop off. Meeting planners are focusing on international settings as a way to break out of that predictability.

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Posted in Attendance Building, Event Design, Event Marketing, Event Trends, International Events, Sourcing & Planning | Tagged , | Leave a comment

4 Tips To Build Your Event’s Muscle

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Follow these 5 Steps to Build Your Event's MusclePost authored by Andy Smith, Senior Vice President, Experient Sales Network

When event planners or third-party sales reps boast how big they are or how much clout they have, you have to wonder if that’s really the case. Regardless of your event, does it have the muscle? The better question is — do you know how to use that “muscle” to simultaneously benefit your attendees and improve your bottom line?

Like fat grams, carbs, protein and calories, there are some essential elements to leveraging your event muscles effectively. The events world typically centers on Dates, Room Block, Space and Food & Beverage.

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Posted in Attendance Building, Event Design, Food and Beverage, Relationship Management | Tagged , , , | 1 Comment

5 Ways To Minimize Room Block Walk Situations

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Post authored by Mike Woellert
Marketing Specialist
,Minimize Room Block Walk Situations Experient

When planning and executing the housing for an event, successful room block management is crucial in order to avoid potential attrition charges. In anticipation of cancellations or no-shows, a hotel might oversell guest rooms in order to maximize occupancy over any given day. Here are five steps to prepare for and minimize the impact of an attendee relocation situation.

 

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4 Advantages to Holding a Digital Event

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Post authored by Chip Smith,
Vice President, Government Markets at Experient

Technology has made it easy to connect with
others without even leaving your office. Digital Events can provide tremendous results
This now includes events. Why not give your attendees a taste of what your event is like by adding a virtual component to your meeting?

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Posted in Attendance Building, Digital Meeting Solutions, Event Design, Event Marketing, Event Trends, Sourcing & Planning | Tagged , , , , , | 1 Comment

How To Promote Your Event Using LinkedIn Showcase Pages

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Post authored by Mike Woellert,
Marketing Specialist, Experient
Use LinkedIn to promote your next event

In a short amount of time, LinkedIn has become an invaluable social networking resource, while also being a great way to share industry-related content and updates about your organization. In November 2013, LinkedIn introduced Showcase Pages as an extension to the existing company pages. You should be using your company page as a hub for sharing your meaningful content.  If you hold multiple events throughout the year, you might want to consider using Showcase Pages as another way to promote your event, in addition to using the status update.

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Posted in Attendance Building, Event Marketing, Event Trends, Social Media & Mobile Technology | Tagged , , , | 1 Comment

5 Tips To Increase Your Event App’s Adoption Rate

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Post authored by Mike Woellert, Increase Your App's Adoption Rate
Marketing Specialist at Experient

Not too long ago, we wrote on the importance of developing a mobile app for your event. Now you’re saying, “Great Mike. We’ve developed the app, everyone is going to download it and all will be right with the world.” Well, in a perfect world, everyone attending your event would find your app and you’d have a 100% download rate.

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Posted in Attendance Building, Data Management, Event Marketing, Event Trends, Social Media & Mobile Technology | Tagged , , , , , | 2 Comments

4 Tips To Prevent Room Block Pirates

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bigstock-pirate-attacking-with-a-knife--19486172Poaching is becoming more prevalent as these companies become savvier about finding different avenues that lead to attendees. As meeting planners try to push the needle and develop robust mobile applications, the savvy poaching company is always aiming to stay a step ahead to find out how to use new technologies to get in touch with exhibitors and attendees. Here are some tips on how to protect your room blocks.

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Posted in Attendance Building, Exhibitor Services, Housing, Registration, Sourcing & Planning | Tagged , , , | Leave a comment

How To Incorporate Gamification To Encourage Attendee Interaction

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Use gamification to encourage interaction at your eventPost authored by Mike Woellert, Marketing Specialist at Experient

Incentives and loyalty programs aren’t new concepts when it comes to marketing or enticing people to interact at your event. Gamification takes those concepts and adds a layer of complexity to offer even more engagement and offer loyalty along with branding through your social channels.

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Posted in Attendance Building, Event Design, Event Marketing, Event Trends, Social Media & Mobile Technology | Tagged , , | Leave a comment

How To Unite Attendees and Exhibitors

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Post authored by Terence Donnelly,
It's time unite attendees and exhibitorsVP Sales and Account Management, Experient

As exhibitors, it’s always a challenge to meet ROI goals, while at the same time, providing a memorable event experience without blowing the event budget.

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Posted in Attendance Building, Data Management, Event Design, Event Marketing, Event Trends, Exhibitor Services, Social Media & Mobile Technology | Tagged , , , , | Leave a comment

How the Triple Gain Theory Can Improve Client Relationships

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Post authored by Brian Strickland, CASE
Director, Strategic Accounts

As a “glass half full” kind of guy and if given the option, I’d choose to view the world through a rose-colored lens. For some, that positive frame of mind might seem out of place in the often ruthless and impersonal world of business, since it’s not always sunshine and rainbows.

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Posted in Attendance Building, Event Marketing, Relationship Management, Sourcing & Planning | Tagged , , | Leave a comment