Part 4: The 5 Ws of Effective Event Marketing

Post authored by Dana Norris, Marketing Manager,Experient provides tips for effective event marketing
Experient

In our last post of this series, I wrote about why—communicating the value of your event—as the third of the 5 W’s of an effective event marketing strategy. The fourth element to consider is what.

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Conducting Room Audits to Avoid Attrition Charges

Post authored by Mike Woellert,
Marketing Specialist, ExperientConduct room audits to avoid attrition charges

Whether you’re a seasoned meeting planner, or planning your first event, attrition fees are a frequently talked about topic. So, what’s a planner to do when it comes to avoiding, or even limiting, these types of charges? Room audits have been proven to be an effective method to find rooms outside the block and avoid these nasty attrition fees. How and when should these audits be conducted?

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Part 3: The 5 Ws of Effective Event Marketing

Post authored by Dana Norris, MarketingExperient provides tips for effective event marketing
Manager
, Experient

Last month I wrote about considering where your
audience goes for information as the second of the 5 W’s of an effective event marketing strategy. The third element to consider is why.

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What To Measure From Your Post-Event Data

Post authored by Jennifer Lion, ProjectMeasuring Your Post-Event Data
Manager, Experient

Is capturing attendee data vital in measuring the success of your event? Will it ensure the sustained viability of the event for years to come? The answer is YES! We know events generate copious amounts of data, and while all of it may be relevant, it’s important to mine the data because it will lead to better business decisions and ROI.

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Part 2: The 5 W’s of Effective Event Marketing

Post authored by Dana Norris, AccountExperient provides tips for effective event marketing
Executive, Experient

Last month we covered defining your target audience as the first of the 5 W’s of an effective event marketing strategy. The second element considers where.

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Creating Better Events with Design Thinking

Post authored by Cynthia Hornketh, Word Experience in a dictionary
Vice President Experience Design, Experient

Supporting any large, complex project—particularly re-designing a conference or convention—is a daunting undertaking. If you share this vocation and challenge, here are a few foundational tools we recommend using in your design thinking process.

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Part 1: The 5 W’s of Effective Event Marketing

Post Authored by Dana Norris,
Account Executive, Experient

Developing an effective marketing strategy begins by Experient provides tips for effective event marketing
defining the 5 W’s: The Who, Where, Why, What and When. A well-defined target audience is the first element in developing that strategy. Our five part series looks at each of these W’s, with the first being Who…

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Is An International Site Right For Your Event?

Post authored by Ping He,Moscow International Business Center
Global General

Manager – Asia Pacific, Experient

When considering a meeting, there are
many factors to analyze. Choosing  where to hold it is one of the most important. If you select the same site for your meeting each year, it becomes predictable and attendees may begin to drop off. Meeting planners are focusing on international settings as a way to break out of that predictability.

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4 Tips To Build Your Event’s Muscle

Follow these 5 Steps to Build Your Event's MusclePost authored by Andy Smith, Senior Vice President, Experient Sales Network

When event planners or third-party sales reps boast how big they are or how much clout they have, you have to wonder if that’s really the case. Regardless of your event, does it have the muscle? The better question is — do you know how to use that “muscle” to simultaneously benefit your attendees and improve your bottom line?

Like fat grams, carbs, protein and calories, there are some essential elements to leveraging your event muscles effectively. The events world typically centers on Dates, Room Block, Space and Food & Beverage.

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5 Ways To Minimize Room Block Walk Situations

Post authored by Mike Woellert
Marketing Specialist
,Minimize Room Block Walk Situations Experient

When planning and executing the housing for an event, successful room block management is crucial in order to avoid potential attrition charges. In anticipation of cancellations or no-shows, a hotel might oversell guest rooms in order to maximize occupancy over any given day. Here are five steps to prepare for and minimize the impact of an attendee relocation situation.

 

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