Is Your Event Mobile App Wired for Tribalization?

event mobile app

Marriott International partnered with the Professional Convention Management Association (PCMA) to study the future of meetings. With event disruptions multiplying, they gathered a team of experts to identify emerging trends, as well as actions event organizers could take to capitalize on these trends.

There’s one trend that’s ripe for event mobile app optimization.
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International Event Planning 101: Why The ‘Where’ Matters Most

international event planning

If you’re considering your first foray into the realm of international event planning, you’re off to a good start. The first element of any major endeavor must be setting the goals, objectives and expectations of an event, followed by a solid research phase. You must look at basic ideas of what will be required and what you can expect. While this isn’t a comprehensive plan on how you should navigate the process, we have provided helpful tips in a series of blogs on where to start from trusted industry experts on how to find the right location, how to embrace the local culture and how to prepare for just about anything.

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Do You Have an Event Disaster Plan? Why Preparation Matters

event disaster planningPost authored by Chip Smith, VP of Global & Public Sector Solutions

I’ve noticed that Mother Nature has not been kind lately, especially when it comes to storms and earthquakes. While we can see a severe storm threat approaching easily enough, something like an earthquake can be more alarming due to its sudden, unforeseen onset. Do you have a contingency plan and overall strategy to manage such an event?

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What’s Next for ‘FIRST?’ One Wildly Successful Student Event Becomes Two

firstPost authored by Donna Kastner, Event Marketing Specialist

Accomplished inventor Dean Kamen founded FIRST® (For Inspiration and Recognition of Science and Technology) in 1989 to inspire an appreciation of science and technology in young people.

With support from over 200 of the Fortune 500 companies, FIRST hosts an assortment of mentor-based programs, including FIRST Robotics Competition for students in Grades 9-12; FIRST Tech Challenge for Grades 7-12, FIRST LEGO® League for Grades 4-8; and FIRST LEGO League Jr. for Grades K-4. We caught up with Andrea Mikus, director of events and Ron Falcone, director of strategic sourcing and services to learn more about the FIRST success story.

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5 Quick Tips for Event Social Media Success

event social mediaPost authored by Mitch Cooper, Marketing Specialist

Social networks like Facebook, Twitter, Instagram and many others have become household names over the past decade as the usage of social media has skyrocketed. In this era of accessibility, every event planner and organizer is leveraging social media as a promotion tool in some capacity.

But are you doing it correctly?

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7 Mobile App Tweaks to Dramatically Improve Event Guest Happiness

mobile app event technologyPost authored by Beth DeFrates, MSHTM, Manager, Product Group

While most conferences and trade shows are at least a few cycles deep into a mobile app,
event guest happiness continues to be an elusive goal for many.

Among the chief mobile app “sins” that frustrate event guests most of all:

  • Too many options (endless scrolling to find just-in-time info they need)
  • Too many interruptions (ads, pop-ups, and alerts that fail to matter to attendees)
  • Speed and functionality snags (inadequate Wi-Fi, slow load times, frozen screens, etc.)

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Event Insights: Richer Behavioral Data for Vastly Improved Experiences

Post authored by Donna Kastner, Event Marketing Specialist

thad lurie educase event insights

Thad Lurie

EDUCAUSE helps those who lead, manage and use information technology to shape strategic IT decisions at every level within higher education. Thad Lurie is Chief Operating Officer at EDUCAUSE and leads the functions relating to membership, marketing, conferences and events, content and information technology. As event organizers seek out meaningful data insights to improve the attendee experience, we were thrilled to catch up with Thad at our recent e4 conference to get his take on this and more.

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Event Insights from PRG: How Smart Event Technology Improves Attendee Experiences

Post authored by Donna Kastner, Event Marketing Specialist

Jim Kelley PRGProduction Resource Group (PRG) is a leading supplier of entertainment and event production technology solutions. They’re also a valued partner of Maritz Global Events (MGE) and Experient. We caught up with Jim Kelley, VP, Industry Relations to learn more about how smart event technology can be leveraged as a success catalyst in the context of event production.

Demand for event transformation has never been higher. Yes, the stakes are rising for event organizers, but technology is a powerful lever to speed up and improve your event transformation journey.

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Scaling Up Your Conference Content Marketing Machine

content marketing

The practice of content marketing has made a resurgence in the past decade, but studies have shown few companies know how to make it work.

By Harby Tran, Director of Marketing

Conferences and trade shows are major hubs for learning, networking and peer-to-peer collaboration.

But once the live event ends, the excitement over new discoveries starts to subside and those big ideas at the conference tend to get put on the back burner, as other priorities demand attention.

If only there was a way to keep that energy and enthusiasm going strong, long after the live event ends.

There is … it’s called content marketing.

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e4 Opening Keynote: Live Inspired

Post authored by Pattee Brown, Marketing Manager

John O'LearyPeople smarter than I am have suggested I take my life lessons and apply them to my professional life.

That advice always perplexed me. It’s a grand idea in theory, I suppose, but how do you apply losing a friend or getting stood up at prom to your professional life? Typically, personal experiences are personal and professional experiences are professional.

Well, at least that’s what I thought until I heard John O’Leary speak at the Maritz Global Events annual e4 conference in Las Vegas.

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