Look Who’s Coming to Dinner

event designPost authored by Cynthia Hornketh, CMM, VP, Experience Design

Have you ever been to a gathering and felt like everyone had an identity or role except you? Like family dinners where Aunt Sue is in charge of dessert, Agnes is the chief dishwasher, Uncle Joe is the conversation antagonist and so on.

Everyone brings something to the table. Even the ‘first-timer’ friend has a role—a fresh audience to hear the worn-torn family stories.

Now, let’s translate and apply this powerful family dinner dynamic to the events we design. Continue reading

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The Sharing Economy is Here: Let’s Capitalize On It!

sharing economy eventsPost authored by Char Shada, CMP, Director, Strategic Accounts

The Sharing Economy (also known as Collaborative Consumption) has been revving up for several years. This trend has been fueled by a growing consumer preference to rent or borrow goods, rather than buy or own them.

Rachel Botsman was among the first to champion this trend. In her popular 2010 TED talk, Rachel shared one example about power drills. Most in the audience owned one, yet she went on to say, “That power drill will be used maybe 12-13 minutes in its entire lifetime. Because what you need is the hole, not the drill. So why don’t you rent the drill, or even better, rent out your own drill to other people and make some money from it?” With a few more stories and examples, a new industry was born. Continue reading

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The Power of Personas to Perfect Event Guest Experiences

event personasPost authored by Cynthia Hornketh, CMM, VP, Experience Design

Design thinking is attracting more attention in event circles and for good reason. For clarity, design in this context is problem solving. In order to create the right solutions or in our case, events, we need to understand the people interacting with our “solution.” With this objective in mind, the design thinking methodology emphasizes empathy and perspective taking to create more purposeful and profound event guest experiences.

Perspective taking is no easy task and it plays out differently, depending on the size and scope of your event. After all, putting ourselves in the event guest’s shoes—in some cases, tens of thousands of shoes—can be daunting, to say the least. With that said, the raves and rewards driven by smart design are immeasurable and well worth the effort. Continue reading

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Partner Spotlight: Corcoran Expositions, Inc.

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Trade show sales CorcoranCorcoran Expositions, Inc.

In 1990, after 11 years as Convention Director for the National Restaurant Association, Tom Corcoran launched Corcoran Expositions, Inc.—a trade show outsourcing firm laser-focused on one core mission: Growing events. Fast forward to today, the experienced Corcoran team has produced more than 700 conventions in more than 100 cities. As Tom’s known to say, “Not too shabby.”

The best sign of a strong and thriving partnership is longevity. For 18 years and counting, Experient clients have been rewarded with a wealth of exhibit and sponsorship sales achievements thanks to our partnership with Corcoran.

Trade shows, like most other industries, are being disrupted by changes that tee up both challenges and growth opportunities. To help you get a better handle on today’s trade show sales environment and how Corcoran might help improve outcomes for your event, we posed a few questions to Tom. Continue reading

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Delivering Event Sponsorship Bliss

By Gary Schirmacher, CMP, Senior VP, Industry Presence and Strategic Development

sponsorship bliss-roadLet’s start with a definition…

bliss (noun)
perfect happiness; great joy.

No doubt, event professionals are in the “delivering bliss” business, but sometimes we’re so focused on how this plays out for attendees that we lose sight of other event stakeholders —namely sponsors.

Continue reading

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Hotel Negotiation Strategies for an Uncertain Economy

By Cory Fransway, CMP, CMM, Director, Strategic Account Management

hotel negotiating-330These are unprecedented times.

That phrase is getting more mileage these days. Change disruptors are impacting nearly every industry. The meetings industry is hardly immune. For us, these are truly unprecedented times.

Legacy event planning strategies that worked well for years aren’t delivering the same results. Whether event logistics, experiential design, technology/data, or revenue management, event organizers are tackling a number of tough change decisions. Continue reading

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Partner Spotlight: Talley Management Group

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Talley Management Grouptalley-greg

Talley Management Group (TMG), one of the premier association and event management companies, is the latest to join the Experient strategic partner network.

Through this partnership, Experient clients will enjoy greater access to an impressive array of business optimization services, including comprehensive financial management, database management, membership growth strategies and business/administrative support.

In light of today’s fast-changing business environment, TMG has often been tapped to help associations with strategic visioning—essentially, helping organizations to identify the changes needed to ensure a prosperous and vibrant future.

To help you get better acquainted with TMG, we posed a few questions to Gregg Talley, President and CEO at Talley Management Group.

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Destination & Venue: Two Powerful Event Experience Drivers

Post authored by Andy Smith, Senior VP, ESN & Strategic Sourcing

venue airport taxiMany event organizers are scaling up investments in experiential design, but there are two experience drivers that are often overlooked. Two early, high-impact delight or disappointment triggers that warrant more attention in the context of experience design …

Destination & Venue Packs More Punch Than You Think
Step into the shoes of your event guests as they prepare for, travel to, and arrive at your event: Continue reading

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Harnessing Event Intelligence: Convening Leaders Session Debrief

PCMA-vancouver
At PCMA Convening Leaders ‘16 in Vancouver, Terence Donnelly from Experient and Jean Heis from the Institute of Food Technologists (IFT) teamed up to lead a session titled: Harnessing Event Intelligence to Enhance Participant ROI.

After hearing raves from participants, we wanted to circle back with Terence & Jean for a session debrief to learn more about what was discussed in this session.

Here are highlights from our conversation with Terence & Jean …

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Trade Show Smarts: Do You Know What You Don’t Know?

Post authored by Jeff Fugate, Senior VP, Sales & Marketing 

you don't know nothing produce storeTrade show and conference organizers are on a constant quest for new event experiences that matter. Yet as the pace of change accelerates, this quest gets more challenging and it’s loaded with risk.

What if you design something new and substantial, only to discover that your attendees are now craving something else?

What happens when what you think you know about your event audience is wrong?
Continue reading

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