Monthly Archives: August 2010

The Importance of the Meetings Industry and “What You Do”

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Many of our recent problems in the meetings industry have been caused by a general misunderstanding of what we do and what we actually contribute to business and society. Continue reading

Posted in Event Trends, Sourcing & Planning | Tagged , | 1 Comment

Trade Show Leads Are Not Valuable

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80% of exhibitors do not follow-up on their trade show leads. Maybe we all need to focus somewhere else for the good of the industry. Continue reading

Posted in Exhibitor Services | Tagged , , , , | 9 Comments

Personalizing the Event Experience

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Through the registration and housing process, we have an opportunity to interact with the attendee and “learn about them” in a way that can personalize their experience. The challenge is doing this while keeping the process short, focused, and interesting to the attendee. Continue reading

Posted in Registration, Sourcing & Planning | Tagged , | Leave a comment

Fishing for Qualified Leads: Which Strategies Yield the Biggest Catch

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The amount of money companies waste chasing bad leads is simply amazing. Capturing leads without an incubation engine can dramatically impact your sales team’s productivity in a negative way. Continue reading

Posted in Exhibitor Services | Tagged , , , , | 2 Comments