Monthly Archives: September 2010

What is the New Normal?

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There are encouraging signs the economy is on the rebound. Travel is coming back, especially business travel, and we have seen the luxury hotels filling up even faster than hotels in other segments. As we try to use the past as our guide, I can’t help wondering if this is a different animal. Are we looking at the new normal? Continue reading

Posted in Event Trends, Sourcing & Planning | Tagged , , | 2 Comments

Trade Shows Accelerate Business

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It’s a proven fact – trade shows have a direct impact on the bottom line. This is especially true for exhibitors, but also attendees. Continue reading

Posted in Exhibitor Services | Tagged , , | 1 Comment

Event Organizers Use Data to Hit Homeruns

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Successful data collection means we need to work backward. We have to start with a goal, then determine what we need to know. Continue reading

Posted in Data Management, Sourcing & Planning | Tagged , , , | 3 Comments