Post authored by Dana Norris, Marketing Manager, Experient
We know successful event promotion consists of a series of touches through a number of communication channels over a planned period of time. If you’re missing the mark on the timing, you can be missing out on keeping your potential attendees well informed, engaged and registering for your event.
Since all events will vary, so will promotional timelines. For guideline’s sake, let’s assume you are working on your annual conference. To help you maximize prospect engagement, we created this event marketing timeline — an infographic that illustrates the best timing for your event promotion — as the fifth and final element in the blog series, The 5 W’s of Effective Event Marketing.
Click the graphic to enlarge
Interested in learning more about promoting your event? Our e-book will help you outline the development of a successful marketing strategy. Download it now.