Post authored by Donna Kastner, Event Marketing Specialist
EDUCAUSE helps those who lead, manage and use information technology to shape strategic IT decisions at every level within higher education. Thad Lurie is Chief Operating Officer at EDUCAUSE and leads the functions relating to membership, marketing, conferences and events, content and information technology. As event organizers seek out meaningful data insights to improve the attendee experience, we were thrilled to catch up with Thad at our recent e4 conference to get his take on this and more.
We kicked off our conversation with Thad Lurie with a closer look at today’s rapidly-changing events landscape. Scanning the hundreds of meetings, conferences and trade shows we’ve supported over the past 12 months, we see a common thread running through many events:
Attendee expectations are on the rise.
So our first questions for Lurie?
Are attendee expectations escalating? If so, what steps should event organizers take to satisfy these more discerning audiences?
Personalization: Designing & Delivering Event Experiences That Matter
Personalization continues to be a significant challenge for many event organizers. When you consider the personalization attendees are experiencing in their day-to-day lives, it stands to reason that they’d expect similar (or even better) personalization as it relates to their event experiences. Here’s a glimpse at what EDUCAUSE is doing to step up their personalization initiatives:
Richer Data Enables More Relevant Attendee Experiences
Most event organizers recognize that better data sets the stage for delivering better experiences, but sifting through the massive volumes of attendee data to extract meaningful insights can be daunting.
Adding fuel to the data fire are concerns about privacy. In this next clip, Lurie shares more about the discussions going on at his organization around privacy issues, plus he highlights key considerations on balancing privacy with the ability to deliver vastly improved customer experiences:
As Lurie prepares to deploy eventBit® at his upcoming conference, he had an opportunity to observe this breakthrough technology in action at a recent event. In this next clip, he shares several examples of how behavioral data can be leveraged to enhance the attendee experience:
Using Data to Pivot and Make Better Business Decisions
Finally, Lurie discussed the wealth of opportunities on the horizon and how data will help streamline and improve future business decisions. With that said, he adds one final caveat about data intelligence in the context of events:
What steps are you taking to improve behavioral data capture and analysis for your events? What challenges are you encountering as you strive to enhance the attendee experience?