MGMA Discovers The Power of Event Innovation: The VIP Lounge

event innovation

This episode of The VIP Lounge podcast is all about event innovation and how major organizations and even cities are looking to take their events and offerings one step further.

We started by sharing highlights from a Skift article by Greg Oates: US Mayors Are Backing Innovation Districts to Transform Cities’ Brands.

More mayors are jumping on the innovation bandwagon, as they scale up investments to develop what the Brookings Institution calls “Innovation Districts.”

With an eye on economic development and job growth, many destinations are now becoming vibrant incubators for creative thinking.

As you explore future event destinations, be sure to inquire about Innovation Districts, as this model often offers a wealth of local speaker talent you can tap for your events.

MGMA Doubles Down on Event Innovation

At our recent e4 conference in Houston, we caught up with three talented people from the Medical Group Management Association (MGMA):

  • Todd Evenson, Chief Operating Officer
  • Tracy Watrous, Vice President, Member Services & Organizational Content
  • Megan Finnell, CMP, Assistant Director, Meetings & Conferences

Innovation is a crucial need for all event professionals. At MGMA, they’re studying this dynamic even more intently.

In this episode, the MGMA team shares several key takeaways from their journey through the Experience Design Lab, facilitated by Greg Bogue at Maritz Global Events.

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