Author Archives: Dana Norris

3 Smart Event Activation Ideas to Share with Your Exhibitors

By Gary Schirmacher, SVP Industry Presence & Strategic Development When it comes to events, we’re studying this rapidly-changing business landscape from two vantage points: As a solution specialist, helping event organizers design and deliver exceptional experiences; As an investor, tapping industry … Continue reading

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e4 Opening Keynote: Live Inspired

Post authored by Pattee Brown, Marketing Manager People smarter than I am have suggested I take my life lessons and apply them to my professional life. That advice always perplexed me. It’s a grand idea in theory, I suppose, but … Continue reading

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Managing Event Team Members from Afar

Guest post authored by Donna Kastner, Event Marketing Maven, Enlighten 123 According to a recent Gallup Work and Education Poll, there’s been steady growth in the remote work sector. To give you some context, in 1995, only 9% of U.S. … Continue reading

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The Effects of Globalization on Our Events

Post authored by Chip Smith, Vice President, Global Solutions This past month I attended a graduation ceremony at the University of Virginia. I was wondering what the speaker, Sri Mulyani Indrawati, Managing Director and Chief Operating Officer at the World … Continue reading

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The Importance of Resilience for Event Teams

Post authored by Jackie Richards, VP, People & Development As I began my Sunday morning run, I reflected on how grateful I am for so many things: family, love and my career. After smiling for a few miles on the love … Continue reading

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The Paradox of Technology: Conquering the Event Data Deluge

Post authored by Brian Scott, Chief Information Officer Technology… technology… technology… You can’t get away from that word in today’s world. Look! I just used it three times. It’s to the point that its usage has numbed our brains to … Continue reading

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How Thinking Backward Helps Events Leap Forward

Post authored by Jeff Fugate, Senior VP, Sales & Marketing Thinking “inside-out” is the most common way to think. Generally speaking, when we begin an event cycle, we start with what feels like the obvious questions: What are our event … Continue reading

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Events Are Akin to Large Family Gatherings

Post authored by Cynthia Hornketh, CMM, VP, Experience Design Have you ever been to a gathering and felt like everyone had an identity or role except you? Like family dinners where Aunt Sue is in charge of dessert, Agnes is … Continue reading

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The Sharing Economy is Here: Let’s Capitalize On It!

Post authored by Char Shada, CMP, Director, Strategic Accounts The Sharing Economy (also known as Collaborative Consumption) has been revving up for several years. This trend has been fueled by a growing consumer preference to rent or borrow goods, rather … Continue reading

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The Power of Personas to Perfect Event Guest Experiences

Post authored by Cynthia Hornketh, CMM, VP, Experience Design Design thinking is attracting more attention in event circles and for good reason. For clarity, design in this context is problem solving. In order to create the right solutions or in … Continue reading

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