Author Archives: Experient

How Embracing Change Leads to a More Vibrant Event Future

Post authored by Donna Kastner, Event Marketing Specialist Change. It’s all around us. And the change machine never idles. Change is that disruptive, double-edged sword that tees up both exciting opportunities to seize and perilous threats to thwart. Within the … Continue reading

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All-Star Tips to Boost Event Data Intelligence – The VIP Lounge

Event Data is the theme for this episode of The VIP Lounge podcast, as three all-stars open their playbooks to reveal strategies and tips to help you step up your own event data strategy.

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Improving Event Room Block Performance: Do You Know Your R2R?

Post authored by Aaron Dorsey, Senior Director of Strategic Sales Solutions “The best predictor of future behavior is past behavior.” This maxim has long been embraced by business leaders, but to ring true in today’s fast-changing world, behaviors must be … Continue reading

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Borrowing Event Housing Ideas from the Film & Television Industry

Post authored by Donna Kastner, Event Marketing Specialist If you’re an association or corporate event professional who’s struggling with last-minute housing need changes and pesky attrition clauses, things could be worse: You could be doing it for the cast and … Continue reading

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3 Tips to Boost the Value of Your Event’s Education Sessions

Post authored by Donna Kastner, Event Marketing Specialist. For most conferences, attendees will make their purchase decisions based on education sessions. Some attendees view events as an expedient way to earn and retain certifications, while others are more interested in … Continue reading

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MGMA Discovers The Power of Event Innovation: The VIP Lounge

This episode of The VIP Lounge podcast is all about event innovation and how major organizations and even cities are looking to take their events and offerings one step further.

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How Changing Your Thinking Helps Design Better Event Experiences

Post authored by Pattee Brown, Content Marketing Manager It’s easy to get stuck in doing things the same way every year. This method has its own advantages, such as being familiar or easy to navigate since we’ve done them the … Continue reading

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Fostering Innovation: Tales from Paradigm Purgatory

Post authored by Brian Scott, Chief Information Officer Agile, Scrum, Waterfall, Lean Startup, Lean Thinking, Extreme, Big Bang, V-Shaped, Design Thinking, Six Sigma, DevOps, Getting Things Done… the list of terms could go and on. Do I need to continue? … Continue reading

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Is It Time for Your Event Data to Grow Up? [Free Self-Assessment]

Post authored by Jeff Fugate, Senior Vice President, Sales and Marketing At this year’s e4, our annual client event, we exercised one of the four tenets of our event: experiment. With so many industry leaders in one place, our intent … Continue reading

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Room Block Mastery and Event Marketing Tips: The VIP Lounge

We kicked off this podcast episode on housing and event marketing with a closer look at busyness, as we shared a few highlights from this article by Harvard Business Review: Why Americans Are So Impressed by Busyness.

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