Author Archives: Experient

Creative Thinking as an Event Experience Catalyst: The VIP Lounge

“Creative Thinking” is the theme running through episode five of The VIP Lounge, as we interview two creative dynamos: Jamie Murdock and Susan Robertson.

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An Event Marketing Force More Powerful Than FOMO

Post authored by Donna Kastner, Event Marketing Specialist True confession time: My appetite for conference learning and networking is voracious and it often exceeds my available time and budget. In turn, the “fear of missing out” (FOMO) on exceptional learning … Continue reading

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Experience Design Lab & Behavioral Data Supersized: The VIP Lounge

In Episode No. 4 of The VIP Lounge podcast, we tackle two of the hottest topics across the meetings and events industry right now: Experience design and behavioral data.

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Team Debrief: ASAE’s Xperience Design Project (XDP)

Post authored by Jamie Murdock, Vice President, Sales We applaud the American Society of Association Executives (ASAE), as last week they stepped up event innovation in a big way with the launch of the Xperience Design Project (XDP) at the … Continue reading

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Event Trends to Watch: A Chat with David Peckinpaugh

In today’s change-charged business environment, new event trends bubble up regularly, but how can you discern which ones will have lasting power? How can you truly know which ones are worthy of your attention? We caught up with David Peckinpaugh, … Continue reading

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Leveraging the Sharing Economy to Increase Event ROI

Post authored by Gary Schirmacher, CMP, SVP Industry Presence & Strategic Development It wasn’t too long ago that the sharing economy was simply two neighbors borrowing something from each other that one had, the other needed and both benefited from … Continue reading

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Global Events Part III: Groups Coming to the U.S.

Our focus for the first two parts of this series has been on associations taking their events overseas, but in part three, we’re shifting our gaze to groups who are bringing their events to the United States. With a myriad … Continue reading

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Global Events Part II: Managing Political Disruptors

Continuing with our Global Events series, the next topic is one that’s changing daily—Political Disruptors. In this segment from our interview with Ben Goedegebuure, of Maritz Global Events, and Gregg Talley, of Talley Management Group, they explore Brexit, travel bans, visa restrictions … Continue reading

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Global Events Safety & Security: A Chat With Gregg Talley and Ben Goedegebuure

Every day we hear about hostile and threatening situations taking place across the globe. When considering all the violence we see on the news, we question how to ensure our events are safe for our guests. As event planners, we … Continue reading

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3 Proof Points for Podcasts as an Event Marketing Catalyst

Post Authored by Harby Tran, Director of Marketing In a world where our event marketing tactics include endless amounts of engaging content, I wonder if we’re truly utilizing one of its most effective and fastest-growing forms: podcasts. While podcasts have … Continue reading

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