Author Archives: Experient

Room Block Mastery and Event Marketing Tips: The VIP Lounge

We kicked off this podcast episode on housing and event marketing with a closer look at busyness, as we shared a few highlights from this article by Harvard Business Review: Why Americans Are So Impressed by Busyness.

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3 Essentials for Housing & Room Block Mastery (New eBook)

Event professionals are no strangers to change, especially when it comes to housing & room block issues. It’s something we deal with regularly, as we strive to diffuse disruptive threats to keep our events on a more prosperous growth track.

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Behavioral Data: When You Know More, You Can Do More

Post authored by Valerie Cox, Manager, Business Analyst Group One of the things I enjoy most about my role at Experient is the collaborative conversations I have with our clients. Often, we’ll gather a group of client and Experient “brains” … Continue reading

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Savvy Event Sourcing and Sponsorships Built to Last: The VIP Lounge

Two vital topics in the industry landscape include event sourcing and sponsorship. We kicked off this episode of The VIP Lounge podcast with a look at Simon Sinek’s best-selling book: Start With Why: How Great Leaders Inspire Everyone to Take … Continue reading

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Creative Thinking as an Event Experience Catalyst: The VIP Lounge

“Creative Thinking” is the theme running through episode five of The VIP Lounge, as we interview two creative dynamos: Jamie Murdock and Susan Robertson.

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An Event Marketing Force More Powerful Than FOMO

Post authored by Donna Kastner, Event Marketing Specialist True confession time: My appetite for conference learning and networking is voracious and it often exceeds my available time and budget. In turn, the “fear of missing out” (FOMO) on exceptional learning … Continue reading

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Experience Design Lab & Behavioral Data Supersized: The VIP Lounge

In Episode No. 4 of The VIP Lounge podcast, we tackle two of the hottest topics across the meetings and events industry right now: Experience design and behavioral data.

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Team Debrief: ASAE’s Xperience Design Project (XDP)

Post authored by Jamie Murdock, Vice President, Sales We applaud the American Society of Association Executives (ASAE), as last week they stepped up event innovation in a big way with the launch of the Xperience Design Project (XDP) at the … Continue reading

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Event Trends to Watch: A Chat with David Peckinpaugh

In today’s change-charged business environment, new event trends bubble up regularly, but how can you discern which ones will have lasting power? How can you truly know which ones are worthy of your attention? We caught up with David Peckinpaugh, … Continue reading

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Leveraging the Sharing Economy to Increase Event ROI

Post authored by Gary Schirmacher, CMP, SVP Industry Presence & Strategic Development It wasn’t too long ago that the sharing economy was simply two neighbors borrowing something from each other that one had, the other needed and both benefited from … Continue reading

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