Author Archives: Experient

Global Events Safety & Security: A Chat With Gregg Talley and Ben Goedegebuure

Every day we hear about hostile and threatening situations taking place across the globe. When considering all the violence we see on the news, we question how to ensure our events are safe for our guests. As event planners, we … Continue reading

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3 Proof Points for Podcasts as an Event Marketing Catalyst

Post Authored by Harby Tran, Director of Marketing In a world where our event marketing tactics include endless amounts of engaging content, I wonder if we’re truly utilizing one of its most effective and fastest-growing forms: podcasts. While podcasts have … Continue reading

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Convention Center Design Strategies: A Chat with SMG’s Gregg Caren

Often, we think of event experience design in the context of more intimate session rooms and networking receptions. But can these same principles be scaled to address a much larger space? As culture evolves, are convention centers designing new strategies … Continue reading

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Experience Design Lab: A Chat With Greg Bogue

Experience design is a top priority for event organizers, yet it’s a skill set many struggle to master and apply. Greg Bogue, Vice President of Experience Design at our parent company, Maritz Global Events, has helped more than 80 organizations advance … Continue reading

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Hacking the Hackathon: A Chat with Jamie Murdock

Thinking about hosting a hackathon at your next conference? This brainstorming method originally caught on in tech circles, as programmers, coders and others would congregate for a weekend to collaborate and solve complex problems. Today, hackathons are being embraced by … Continue reading

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The VIP Lounge: EDUCAUSE’s Thad Lurie Talks Event Data

For this episode of The VIP Lounge podcast, we caught up with Thad Lurie, Vice President of Operations and Chief Information Officer at EDUCAUSE. We wanted to learn more about the exciting initiatives he’s spearheading to leverage data insights to … Continue reading

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The CX Manifesto: Are You Designing Event Experiences with a Blindfold On?

Post authored by Jeff Fugate, SVP, Strategic Sales & Marketing There’s been much talk about data, especially in the context of event marketing and experience design, but talk is cheap. It’s time to advance from talking to doing. Why? Event … Continue reading

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Fierce Event Loyalty: Transforming Passive Participants into Loyal Ambassadors

Post authored by Brian Strickland, Director of Sales, Sports & Enthusiast Let’s start with a multiple choice question: Most people attend your events because… A. They want to B. They have to Are most people choosing your event over countless … Continue reading

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The VIP Lounge: A Podcast to Catch Event Ideas Anytime, Anywhere

Event professionals have always been on-the-go types, but in today’s fast-paced world, many are moving even faster, as they navigate through a myriad of details to orchestrate remarkable events. That’s why we launched The VIP Lounge, a podcast designed to … Continue reading

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Real-Time Attendee Behavioral Data is a Game Changer

Tracking the behavioral data of attendees is not a new concept. It’s been an industry topic for quite some time. However, bringing that idea into the next phase and actually giving planners the ability to make impactful decisions while the … Continue reading

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