Author Archives: Experient

The Real Importance of Visa Reform

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By: Terence Donnelly, Vice President, Experient I recently sat on a webinar provided by the Power of Travel Coalition on the topic of Visa Reform.  I knew getting a Visa to visit the United States was a challenge, but never … Continue reading

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Tradeshow Apps Don’t Have to be Boring

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Post authored by Todd Belebczuk, Marketing Specialist at Experient If you’re a tradeshow veteran, chances are you’ve probably read countless articles and blog posts telling you what apps you should be using at your tradeshows. You know the routine- the … Continue reading

Posted in Social Media & Mobile Technology | Tagged , , , , , , , , , , , | 3 Comments

Going Global for all the Wrong Reasons

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As event marketers, we hear all sorts of reasons why people need to boost attendance at their annual event. The event, along with its trade show, is the largest source of non-dues revenue for most non-profit associations and often their primary service delivery mechanism. With attendance being down, flat or showing lackluster growth in recent years due to economic reasons, they want to expand their event marketing database to invite or grow international attendance. Continue reading

Posted in Attendance Building, Event Design, Registration | Leave a comment

Attendee Marketing That Doesn’t Suck

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Every show manager would like to increase the number of qualified attendees that attend their events, but that is easier said than done. Nowadays, with travel budgets tight and time out of the office scrutinized, you must make a compelling case to convince prospective attendees to spend the time and money to come to your event. Continue reading

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It’s Not About Badges Anymore

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Post authored by Terence Donnelly, CMP – Vice President, Sales & Account Management at Experient First, it was about “who’s coming to the event” and whether you had a function room big enough (or small enough) to hold the number … Continue reading

Posted in Data Management | Tagged , | 1 Comment

Best Practices – What are Critical Factors to Success?

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The Victory Loop — Plan Well, Execute Well, and Learn Well — allows an immediate review of the outcome versus the goals, creates best practices, and reinforces continuous learning. Continue reading

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Connecting Social Media Tools to Event Goals

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It’s overwhelming how much the event industry likes to talk about social media. The breakdown is in the know-how of connecting tools to goals. This takes thought, analysis, testing, and much, much more. Continue reading

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There’s an App for That Event

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With any new technology there are some basic questions to be asked: What is it? What does it do? How can this benefit my event? Continue reading

Posted in Social Media & Mobile Technology | Tagged , , , | 4 Comments

Onsite Registration: 6 Things to Remember

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When it comes to onsite registration, keep the flow intuitive and handle the biggest needs first. Focus on keeping the lines moving. The customer service advantage will set the tone for a great event experience. Continue reading

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Tax Time for Travelers

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Across the country, cities are “being forced” by their own admission to raise taxes to compensate for budget shortfalls. Is your event budget prepared for these higher taxes? Continue reading

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