Category Archives: Data and Technology

Experience Design Lab & Behavioral Data Supersized: The VIP Lounge

In Episode No. 4 of The VIP Lounge podcast, we tackle two of the hottest topics across the meetings and events industry right now: Experience design and behavioral data.

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Leveraging the Sharing Economy to Increase Event ROI

Post authored by Gary Schirmacher, CMP, SVP Industry Presence & Strategic Development It wasn’t too long ago that the sharing economy was simply two neighbors borrowing something from each other that one had, the other needed and both benefited from … Continue reading

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The VIP Lounge: EDUCAUSE’s Thad Lurie Talks Event Data

For this episode of The VIP Lounge podcast, we caught up with Thad Lurie, Vice President of Operations and Chief Information Officer at EDUCAUSE. We wanted to learn more about the exciting initiatives he’s spearheading to leverage data insights to … Continue reading

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The CX Manifesto: Are You Designing Event Experiences with a Blindfold On?

Post authored by Jeff Fugate, SVP, Strategic Sales & Marketing There’s been much talk about data, especially in the context of event marketing and experience design, but talk is cheap. It’s time to advance from talking to doing. Why? Event … Continue reading

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The VIP Lounge: A Podcast to Catch Event Ideas Anytime, Anywhere

Event professionals have always been on-the-go types, but in today’s fast-paced world, many are moving even faster, as they navigate through a myriad of details to orchestrate remarkable events. That’s why we launched The VIP Lounge, a podcast designed to … Continue reading

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Real-Time Attendee Behavioral Data is a Game Changer

Tracking the behavioral data of attendees is not a new concept. It’s been an industry topic for quite some time. However, bringing that idea into the next phase and actually giving planners the ability to make impactful decisions while the … Continue reading

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EDUCAUSE Harnesses Event Data to Deliver Sensational Experiences

Post authored by Donna Kastner, Event Marketing Specialist. Every time I have a conversation with Thad Lurie, I get smarter. Thad’s one savvy association executive who recognizes the perils of complacency and “status quo” thinking, especially in today’s rapidly changing business … Continue reading

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Hackathons: Where Discovery & Networking Blend Beautifully

Post authored by Jamie Murdock, VP, Sales Per Wikipedia, a “hackathon” is a “sprint-like event in which programmers, designers and others… collaborate intensively to advance projects.” To make one thing clear, I don’t typically cite Wikipedia for professional references; however, … Continue reading

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Year In Review: Top Five Posts of 2016

Post authored by Mitch Cooper, Marketing Specialist As the year that was 2016 comes to a close, many of us will spend a few moments reflecting on the past 365 days. We will think about the good things that happened, … Continue reading

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Behavioral Data: The New Trade Show Currency

Post authored by Terence Donnelly, Vice President of Sales At IMEX America 2016 in Las Vegas, I had the privilege of leading an interactive session titled Behavioral Data: The New Trade Show Currency. These discussion-driven sessions with trade show strategists are … Continue reading

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