Category Archives: Data and Technology

Real-Time Attendee Behavioral Data is a Game Changer

Tracking the behavioral data of attendees is not a new concept. It’s been an industry topic for quite some time. However, bringing that idea into the next phase and actually giving planners the ability to make impactful decisions while the … Continue reading

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EDUCAUSE Harnesses Event Data to Deliver Sensational Experiences

Post authored by Donna Kastner, Event Marketing Specialist. Every time I have a conversation with Thad Lurie, I get smarter. Thad’s one savvy association executive who recognizes the perils of complacency and “status quo” thinking, especially in today’s rapidly changing business … Continue reading

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Hackathons: Where Discovery & Networking Blend Beautifully

Post authored by Jamie Murdock, VP, Sales Per Wikipedia, a “hackathon” is a “sprint-like event in which programmers, designers and others… collaborate intensively to advance projects.” To make one thing clear, I don’t typically cite Wikipedia for professional references; however, … Continue reading

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Year In Review: Top Five Posts of 2016

Post authored by Mitch Cooper, Marketing Specialist As the year that was 2016 comes to a close, many of us will spend a few moments reflecting on the past 365 days. We will think about the good things that happened, … Continue reading

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Behavioral Data: The New Trade Show Currency

Post authored by Terence Donnelly, Vice President of Sales At IMEX America 2016 in Las Vegas, I had the privilege of leading an interactive session titled Behavioral Data: The New Trade Show Currency. These discussion-driven sessions with trade show strategists are … Continue reading

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Is Your Event Mobile App Wired for Tribalization?

Marriott International partnered with the Professional Convention Management Association (PCMA) to study the future of meetings. With event disruptions multiplying, they gathered a team of experts to identify emerging trends, as well as actions event organizers could take to capitalize … Continue reading

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7 Mobile App Tweaks to Dramatically Improve Event Guest Happiness

Post authored by Beth DeFrates, MSHTM, Manager, Product Group While most conferences and trade shows are at least a few cycles deep into a mobile app, event guest happiness continues to be an elusive goal for many. Among the chief … Continue reading

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Event Insights: Richer Behavioral Data for Vastly Improved Experiences

Post authored by Donna Kastner, Event Marketing Specialist EDUCAUSE helps those who lead, manage and use information technology to shape strategic IT decisions at every level within higher education. Thad Lurie is Chief Operating Officer at EDUCAUSE and leads the … Continue reading

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Event Insights from PRG: How Smart Event Technology Improves Attendee Experiences

The stakes are rising for event organizers, but technology is a powerful lever to speed up and improve your event transformation journey. Continue reading

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The Paradox of Technology: Conquering the Event Data Deluge

Post authored by Brian Scott, Chief Information Officer Technology… technology… technology… You can’t get away from that word in today’s world. Look! I just used it three times. It’s to the point that its usage has numbed our brains to … Continue reading

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