Category Archives: Data and Technology

Behavioral Data: The New Trade Show Currency

Post authored by Terence Donnelly, Vice President of Sales At IMEX America 2016 in Las Vegas, I had the privilege of leading an interactive session titled Behavioral Data: The New Trade Show Currency. These discussion-driven sessions with trade show strategists are … Continue reading

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Is Your Event Mobile App Wired for Tribalization?

Marriott International partnered with the Professional Convention Management Association (PCMA) to study the future of meetings. With event disruptions multiplying, they gathered a team of experts to identify emerging trends, as well as actions event organizers could take to capitalize … Continue reading

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7 Mobile App Tweaks to Dramatically Improve Event Guest Happiness

Post authored by Beth DeFrates, MSHTM, Manager, Product Group While most conferences and trade shows are at least a few cycles deep into a mobile app, event guest happiness continues to be an elusive goal for many. Among the chief … Continue reading

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Event Insights: Richer Behavioral Data for Vastly Improved Experiences

Post authored by Donna Kastner, Event Marketing Specialist EDUCAUSE helps those who lead, manage and use information technology to shape strategic IT decisions at every level within higher education. Thad Lurie is Chief Operating Officer at EDUCAUSE and leads the … Continue reading

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Event Insights from PRG: How Smart Event Technology Improves Attendee Experiences

The stakes are rising for event organizers, but technology is a powerful lever to speed up and improve your event transformation journey. Continue reading

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The Paradox of Technology: Conquering the Event Data Deluge

Post authored by Brian Scott, Chief Information Officer Technology… technology… technology… You can’t get away from that word in today’s world. Look! I just used it three times. It’s to the point that its usage has numbed our brains to … Continue reading

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Harnessing Event Intelligence: Convening Leaders Session Debrief

At PCMA Convening Leaders ‘16 in Vancouver, Terence Donnelly from Experient and Jean Heis from the Institute of Food Technologists (IFT) teamed up to lead a session titled: Harnessing Event Intelligence to Enhance Participant ROI. After hearing raves from participants, … Continue reading

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Trade Show Smarts: Do You Know What You Don’t Know?

Post authored by Jeff Fugate, Senior VP, Sales & Marketing  Trade show and conference organizers are on a constant quest for new event experiences that matter. Yet as the pace of change accelerates, this quest gets more challenging and it’s loaded … Continue reading

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Tech Breakthrough Dramatically Improves Trade Show Buyer and Seller Conversations

Post authored by Brian Scott, Chief Information Officer Trade shows are temporary deal-making ecosystems. Tens of thousands of buyers and sellers converge into a small and controlled space to discuss problems, solutions, aspirations, pricing, etc. For many, trade shows represent … Continue reading

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Big Data Mastery: Conference Sustainability Requires Data Intelligence, Part 2

Post authored by Mike Godsey, Senior Vice President, Market Development, Experient Last week, we shared some mind-melting statistics about big data from IBM’s latest C-Suite study. If you missed that post, click here to get up to speed. Content marketing … Continue reading

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