Category Archives: Event Design

Convention Center Design Strategies: A Chat with SMG’s Gregg Caren

Often, we think of event experience design in the context of more intimate session rooms and networking receptions. But can these same principles be scaled to address a much larger space? As culture evolves, are convention centers designing new strategies … Continue reading

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Earth Day 2017: Tips for Designing Sustainable Events

Whether you’re trying to attract younger guests or simply just want to “do your part,” designing sustainable events is worthy a challenge for any organization. As our society evolves into a more environmentally conscious mindset (including the increasing popularity of … Continue reading

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Experience Design Lab: A Chat With Greg Bogue

Experience design is a top priority for event organizers, yet it’s a skill set many struggle to master and apply. Greg Bogue, Vice President of Experience Design at our parent company, Maritz Global Events, has helped more than 80 organizations advance … Continue reading

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Hacking the Hackathon: A Chat with Jamie Murdock

Thinking about hosting a hackathon at your next conference? This brainstorming method originally caught on in tech circles, as programmers, coders and others would congregate for a weekend to collaborate and solve complex problems. Today, hackathons are being embraced by … Continue reading

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Fierce Event Loyalty: Transforming Passive Participants into Loyal Ambassadors

Post authored by Brian Strickland, Director of Sales, Sports & Enthusiast Let’s start with a multiple choice question: Most people attend your events because… A. They want to B. They have to Are most people choosing your event over countless … Continue reading

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Hackathons: Where Discovery & Networking Blend Beautifully

Post authored by Jamie Murdock, VP, Sales Per Wikipedia, a “hackathon” is a “sprint-like event in which programmers, designers and others… collaborate intensively to advance projects.” To make one thing clear, I don’t typically cite Wikipedia for professional references; however, … Continue reading

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3 Smart Event Activation Ideas to Share with Your Exhibitors

By Gary Schirmacher, SVP Industry Presence & Strategic Development When it comes to events, we’re studying this rapidly-changing business landscape from two vantage points: As a solution specialist, helping event organizers design and deliver exceptional experiences; As an investor, tapping industry … Continue reading

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Year In Review: Top Five Posts of 2016

Post authored by Mitch Cooper, Marketing Specialist As the year that was 2016 comes to a close, many of us will spend a few moments reflecting on the past 365 days. We will think about the good things that happened, … Continue reading

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IAEE Session Debrief: Do You Know What You Don’t Know?

Post authored by Jeff Fugate, SVP Sales & Marketing Once again, IAEE’s Expo!Expo! surpassed expectations with an endless stream of great ideas for trade show organizers to explore. One standout experience for me was hosting a “guru gathering,” Trade Show Smarts: … Continue reading

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Trade Show 2021: The Experience Economy Roars Louder

Post authored by Brian Strickland, Director of Sales, Sports & Enthusiast Trade show guest expectations are escalating, yet the biggest challenges for event organizers still lie ahead. At IMEX America 2016, I had the privilege of leading an Inspiration Hub … Continue reading

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