Category Archives: Event Design

3 Tips to Boost the Value of Your Event’s Education Sessions

Post authored by Donna Kastner, Event Marketing Specialist. For most conferences, attendees will make their purchase decisions based on education sessions. Some attendees view events as an expedient way to earn and retain certifications, while others are more interested in … Continue reading

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MGMA Discovers The Power of Event Innovation: The VIP Lounge

This episode of The VIP Lounge podcast is all about event innovation and how major organizations and even cities are looking to take their events and offerings one step further.

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How Changing Your Thinking Helps Design Better Event Experiences

Post authored by Pattee Brown, Content Marketing Manager It’s easy to get stuck in doing things the same way every year. This method has its own advantages, such as being familiar or easy to navigate since we’ve done them the … Continue reading

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Savvy Event Sourcing and Sponsorships Built to Last: The VIP Lounge

Two vital topics in the industry landscape include event sourcing and sponsorship. We kicked off this episode of The VIP Lounge podcast with a look at Simon Sinek’s best-selling book: Start With Why: How Great Leaders Inspire Everyone to Take … Continue reading

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Creative Thinking as an Event Experience Catalyst: The VIP Lounge

“Creative Thinking” is the theme running through episode five of The VIP Lounge, as we interview two creative dynamos: Jamie Murdock and Susan Robertson.

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Experience Design Lab & Behavioral Data Supersized: The VIP Lounge

In Episode No. 4 of The VIP Lounge podcast, we tackle two of the hottest topics across the meetings and events industry right now: Experience design and behavioral data.

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Team Debrief: ASAE’s Xperience Design Project (XDP)

Post authored by Jamie Murdock, Vice President, Sales We applaud the American Society of Association Executives (ASAE), as last week they stepped up event innovation in a big way with the launch of the Xperience Design Project (XDP) at the … Continue reading

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Event Trends to Watch: A Chat with David Peckinpaugh

In today’s change-charged business environment, new event trends bubble up regularly, but how can you discern which ones will have lasting power? How can you truly know which ones are worthy of your attention? We caught up with David Peckinpaugh, … Continue reading

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Convention Center Design Strategies: A Chat with SMG’s Gregg Caren

Often, we think of event experience design in the context of more intimate session rooms and networking receptions. But can these same principles be scaled to address a much larger space? As culture evolves, are convention centers designing new strategies … Continue reading

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Earth Day 2017: Tips for Designing Sustainable Events

Whether you’re trying to attract younger guests or simply just want to “do your part,” designing sustainable events is worthy a challenge for any organization. As our society evolves into a more environmentally conscious mindset (including the increasing popularity of … Continue reading

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