Category Archives: Event Design

Perfect Timing: Seizing the Best ‘When’ for Event Guest Experiences

Dan Pink is one of my favorite non-fiction authors. It started in 2006, with A Whole New Mind: Why Right-Brainers Will Rule the Future. Filled with fascinating stories about advances made by right-brain, creative types, this book prompted a major … Continue reading

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Epiphanies from a Rare Offsite Event Stay

PCMA Convening Leaders is one of my favorite industry events. While I enjoy other conferences, Convening Leaders continues to be my top pick because it aligns with who I am and who I’m striving to become. I also appreciate how … Continue reading

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How Devices Impede Our Event Observations

Post authored by Jeff Fugate, SVP Strategic Sales & Marketing Let me tell you about a modern-day nightmare: I recently went four-and-a-half hours without my smartphone… while I was awake!

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Disruption, Design & Fostering High-Performing Event Teams -The VIP Lounge

In this episode of The VIP Lounge podcast, we’re exploring a kaleidoscope of topics, including digital disruption, experience design, and nurturing high-performing event teams who collaborate beautifully.

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How Embracing Change Leads to a More Vibrant Event Future

Post authored by Donna Kastner, Event Marketing Specialist Change. It’s all around us. And the change machine never idles. Change is that disruptive, double-edged sword that tees up both exciting opportunities to seize and perilous threats to thwart. Within the … Continue reading

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3 Tips to Boost the Value of Your Event’s Education Sessions

Post authored by Donna Kastner, Event Marketing Specialist. For most conferences, attendees will make their purchase decisions based on education sessions. Some attendees view events as an expedient way to earn and retain certifications, while others are more interested in … Continue reading

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MGMA Discovers The Power of Event Innovation: The VIP Lounge

This episode of The VIP Lounge podcast is all about event innovation and how major organizations and even cities are looking to take their events and offerings one step further.

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How Changing Your Thinking Helps Design Better Event Experiences

Post authored by Pattee Brown, Content Marketing Manager It’s easy to get stuck in doing things the same way every year. This method has its own advantages, such as being familiar or easy to navigate since we’ve done them the … Continue reading

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Savvy Event Sourcing and Sponsorships Built to Last: The VIP Lounge

Two vital topics in the industry landscape include event sourcing and sponsorship. We kicked off this episode of The VIP Lounge podcast with a look at Simon Sinek’s best-selling book: Start With Why: How Great Leaders Inspire Everyone to Take … Continue reading

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Creative Thinking as an Event Experience Catalyst: The VIP Lounge

“Creative Thinking” is the theme running through episode five of The VIP Lounge, as we interview two creative dynamos: Jamie Murdock and Susan Robertson.

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