Category Archives: Event Design

Experience Design Lab: A Chat With Greg Bogue

Experience design is a top priority for event organizers, yet it’s a skill set many struggle to master and apply. Greg Bogue, Vice President of Experience Design at our parent company, Maritz Global Events, has helped more than 80 organizations advance … Continue reading

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Hacking the Hackathon: A Chat with Jamie Murdock

Thinking about hosting a hackathon at your next conference? This brainstorming method originally caught on in tech circles, as programmers, coders and others would congregate for a weekend to collaborate and solve complex problems. Today, hackathons are being embraced by … Continue reading

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Fierce Event Loyalty: Transforming Passive Participants into Loyal Ambassadors

Post authored by Brian Strickland, Director of Sales, Sports & Enthusiast Let’s start with a multiple choice question: Most people attend your events because… A. They want to B. They have to Are most people choosing your event over countless … Continue reading

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Hackathons: Where Discovery & Networking Blend Beautifully

Post authored by Jamie Murdock, VP, Sales Per Wikipedia, a “hackathon” is a “sprint-like event in which programmers, designers and others… collaborate intensively to advance projects.” To make one thing clear, I don’t typically cite Wikipedia for professional references; however, … Continue reading

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3 Smart Event Activation Ideas to Share with Your Exhibitors

By Gary Schirmacher, SVP Industry Presence & Strategic Development When it comes to events, we’re studying this rapidly-changing business landscape from two vantage points: As a solution specialist, helping event organizers design and deliver exceptional experiences; As an investor, tapping industry … Continue reading

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Year In Review: Top Five Posts of 2016

Post authored by Mitch Cooper, Marketing Specialist As the year that was 2016 comes to a close, many of us will spend a few moments reflecting on the past 365 days. We will think about the good things that happened, … Continue reading

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IAEE Session Debrief: Do You Know What You Don’t Know?

Post authored by Jeff Fugate, SVP Sales & Marketing Once again, IAEE’s Expo!Expo! surpassed expectations with an endless stream of great ideas for trade show organizers to explore. One standout experience for me was hosting a “guru gathering,” Trade Show Smarts: … Continue reading

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Trade Show 2021: The Experience Economy Roars Louder

Post authored by Brian Strickland, Director of Sales, Sports & Enthusiast Trade show guest expectations are escalating, yet the biggest challenges for event organizers still lie ahead. At IMEX America 2016, I had the privilege of leading an Inspiration Hub … Continue reading

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Is Your Event Mobile App Wired for Tribalization?

Marriott International partnered with the Professional Convention Management Association (PCMA) to study the future of meetings. With event disruptions multiplying, they gathered a team of experts to identify emerging trends, as well as actions event organizers could take to capitalize … Continue reading

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International Event Planning 101: Why The ‘Where’ Matters Most

If you’re considering your first foray into the realm of international event planning, you’re off to a good start. The first element of any major endeavor must be setting the goals, objectives and expectations of an event, followed by a … Continue reading

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