-
Recent Posts
- How to Choose the Best Tradeshow Lead Retrieval Device for Your Needs
- The Key to Sourcing Success: Why the Right Location Can Make or Break Your Event
- Add Some Wellness to Your Conference by Getting Attendees Up and Moving
- In the World of Tradeshow Lead Retrieval, Everything Old is New Again
- Waste Not, Want Not: How Meeting Planners Can Make Their Events More Environmentally Friendly
Recent Comments
Archives
Categories
Other
Category Archives: Exhibitor Services
How to Choose the Best Tradeshow Lead Retrieval Device for Your Needs
Post authored by Siobhan Connellan, Senior Manager of Exhibitor Operations at Experient I recently attended a meeting for exhibitors held by a large show organizer about six weeks before their event. The purpose was to give representatives from exhibiting companies … Continue reading
In the World of Tradeshow Lead Retrieval, Everything Old is New Again
Post authored by Siobhan Connellan, Senior Manager of Exhibitor Operations at Experient Tradeshows have been a forum at which buyers and sellers could meet face-to-face, sample wares, and place orders for many years. In fact, some point to the bazaars … Continue reading
Why Tradeshow Exhibitors Need to Ditch the “Magic Bullet” Approach
Post authored by Siobhan Connellan, Senior Manager of Exhibitor Operations at Experient Never in the world’s history have people been so connected thanks to Facebook, Twitter, LinkedIn, and all the other social media outlets available. There was a time, not … Continue reading
Phishing: Your Exhibitors May Be Doing It—and It’s Naughty
Post authored by Michael Godsey, Senior Vice President of Market Development at Experient I just can’t seem to keep myself from writing titles that attempt to grab the reader’s attention. I guess it was beaten into my head during journalism … Continue reading
Posted in Data Management, Exhibitor Services
Tagged app, attendee data, exhibitor, Experient, lead retrieval, leads, mobile device, mobile lead retrieval, phishing, show organizer, SWAP, tradeshow
3 Comments
“Opt-Out” Clauses for the Attendee – DEATH for the Exhibitor’s Booth
Post authored by Michael Godsey, Senior Vice President of Market Development at Experient How’s that for a title? I know that’s a good bit of drama, and I think it comes from watching the movie Gladiator a little too much … Continue reading
Posted in Data Management, Exhibitor Services
Tagged attendee, data collection, event registration, exhibitors, Experient, Gladiator, lead retrieval, leads, opt-out, tradeshow
Leave a comment
What are you doing with QR Codes?
Show organizers ask me this all the time. But what is really hotter right now — using QR codes or talking about them? In the trade show and event industry, I say it’s definitely the latter. The use of barcodes … Continue reading
How Do You Gauge the Success of Your B2B Lead Generation Events?
There are articles everywhere bashing events as a marketing investment and I believe the main reason why is the failure to articulate revenue contribution. I also believe marketers are not receiving credit for their revenue contribution and companies devalue these investments. Continue reading
Trade Shows Accelerate Business
It’s a proven fact – trade shows have a direct impact on the bottom line. This is especially true for exhibitors, but also attendees. Continue reading
Trade Show Leads Are Not Valuable
80% of exhibitors do not follow-up on their trade show leads. Maybe we all need to focus somewhere else for the good of the industry. Continue reading
Posted in Exhibitor Services
Tagged capturing leads, exhibitors, lead management, lead retrieval, trade show
9 Comments
Fishing for Qualified Leads: Which Strategies Yield the Biggest Catch
The amount of money companies waste chasing bad leads is simply amazing. Capturing leads without an incubation engine can dramatically impact your sales team’s productivity in a negative way. Continue reading
Posted in Exhibitor Services
Tagged capturing leads, exhibitors, lead management, lead retrieval, trade show
2 Comments