Category Archives: Marketing

3 Proof Points for Podcasts as an Event Marketing Catalyst

Post Authored by Harby Tran, Director of Marketing In a world where our event marketing tactics include endless amounts of engaging content, I wonder if we’re truly utilizing one of its most effective and fastest-growing forms: podcasts. While podcasts have … Continue reading

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IAEE Session Debrief: Do You Know What You Don’t Know?

Post authored by Jeff Fugate, SVP Sales & Marketing Once again, IAEE’s Expo!Expo! surpassed expectations with an endless stream of great ideas for trade show organizers to explore. One standout experience for me was hosting a “guru gathering,” Trade Show Smarts: … Continue reading

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“Show Me” Marketing Strategies to Boost Attendance and Loyalty

Post authored by Harby Tran, Director of Marketing Last week, we explored why “Show Me” Outperforms “Tell Me.” If you missed this post, give it a read, as it provides more context for today’s deeper dive. Images are powerful “Show … Continue reading

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Smart Marketing: Why “Show Me” Outperforms “Tell Me”

Post authored by Harby Tran, Director of Marketing “Show, Don’t Tell” is a maxim successful copywriters have long embraced. This concept of showing, rather than telling holds great promise for trade show marketers, too.

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Is Your Event Mobile App Wired for Tribalization?

Marriott International partnered with the Professional Convention Management Association (PCMA) to study the future of meetings. With event disruptions multiplying, they gathered a team of experts to identify emerging trends, as well as actions event organizers could take to capitalize … Continue reading

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5 Quick Tips for Event Social Media Success

Post authored by Mitch Cooper, Marketing Specialist Social networks like Facebook, Twitter, Instagram and many others have become household names over the past decade as the usage of social media has skyrocketed. In this era of accessibility, every event planner … Continue reading

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Scaling Up Your Conference Content Marketing Machine

While content marketing is getting more attention these days, it’s hardly a new concept. Continue reading

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Tech Breakthrough Dramatically Improves Trade Show Buyer and Seller Conversations

Post authored by Brian Scott, Chief Information Officer Trade shows are temporary deal-making ecosystems. Tens of thousands of buyers and sellers converge into a small and controlled space to discuss problems, solutions, aspirations, pricing, etc. For many, trade shows represent … Continue reading

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5 Tips and Tricks to Maximize Activity in Your Mobile App

By Beth DeFrates, MSHTM, Manager, Product Group Do you know your recent event’s mobile download rate? This is one of the most important questions you should be able to answer prior to creating a download goal for next year’s mobile … Continue reading

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New York Times Goes Niche: Smart Event Growth Strategies to Adopt

Post authored by Gary Schirmacher, CMP, Senior VP, Sales & Marketing It’s no secret that the newspaper industry is navigating through some very disruptive waters. As readership declines, advertising revenue follows suit. Publications that stick to their guns and fail … Continue reading

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