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Category Archives: Marketing
By Beth DeFrates, MSHTM, Manager, Product Group Do you know your recent event’s mobile download rate? This is one of the most important questions you should be able to answer prior to creating a download goal for next year’s mobile … Continue reading
Post authored by Gary Schirmacher, CMP, Senior VP, Sales & Marketing It’s no secret that the newspaper industry is navigating through some very disruptive waters. As readership declines, advertising revenue follows suit. Publications that stick to their guns and fail … Continue reading
Post authored by Dana Norris, Marketing Manager, Experient We know successful event promotion consists of a series of touches through a number of communication channels over a planned period of time. If you’re missing the mark on the timing, you can … Continue reading
Post authored by Dana Norris, Marketing Manager In last month’s post I wrote about why—communicating the value of your event—as the third of the 5 W’s of an effective event marketing strategy. The fourth element to consider is what.
Post authored by Mike Godsey, Senior Vice President, Market Development, Experient Almost everyone today is carrying a tablet, smartphone or other personal device. And research shows the number of attendees using mobile event apps is growing every year. I remember when—and … Continue reading
Post authored by Dana Norris, Marketing Manager, Experient Last month I wrote about considering where your audience goes for information as the second of the 5 W’s of an effective event marketing strategy. The third element to consider is why.
Post authored by Jennifer Lion, Project Manager, Experient Is capturing attendee data vital in measuring the success of your event? Will it ensure the sustained viability of the event for years to come? The answer is YES! We know events … Continue reading
Post authored by Dana Norris, Account Executive, Experient Last month we covered defining your target audience as the first of the 5 W’s of an effective event marketing strategy. The second element considers where.
Post authored by Cynthia Hornketh, Vice President Experience Design, Experient Supporting any large, complex project—particularly re-designing a conference or convention—is a daunting undertaking. If you share this vocation and challenge, here are a few foundational tools we recommend using in … Continue reading
Post Authored by Dana Norris, Account Executive, Experient Developing an effective marketing strategy begins by defining the 5 W’s: The Who, Where, Why, What and When. A well-defined target audience is the first element in developing that strategy. Our five … Continue reading