Category Archives: Marketing

New York Times Goes Niche: Smart Event Growth Strategies to Adopt

Post authored by Gary Schirmacher, CMP, Senior VP, Sales & Marketing It’s no secret that the newspaper industry is navigating through some very disruptive waters. As readership declines, advertising revenue follows suit. Publications that stick to their guns and fail … Continue reading

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The Event Marketing Timeline [Infographic] – Part 5: The 5 W’s of Effective Event Marketing

Post authored by Dana Norris, Marketing Manager, Experient We know successful event promotion consists of a series of touches through a number of communication channels over a planned period of time. If you’re missing the mark on the timing, you can … Continue reading

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Part 4: The 5 W’s of Effective Event Marketing

Post authored by Dana Norris, Marketing Manager In last month’s post I wrote about why—communicating the value of your event—as the third of the 5 W’s of an effective event marketing strategy. The fourth element to consider is what.

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Your Mobile App’s Top 4 Pages and What to Consider When Designing Them

Post authored by Mike Godsey, Senior Vice President, Market Development, Experient Almost everyone today is carrying a tablet, smartphone or other personal device. And research shows the number of attendees using mobile event apps is growing every year.  I remember when—and … Continue reading

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Part 3: The 5 Ws of Effective Event Marketing

Post authored by Dana Norris, Marketing Manager, Experient Last month I wrote about considering where your audience goes for information as the second of the 5 W’s of an effective event marketing strategy. The third element to consider is why.

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What To Measure From Your Post-Event Data

Post authored by Jennifer Lion, Project Manager, Experient Is capturing attendee data vital in measuring the success of your event? Will it ensure the sustained viability of the event for years to come? The answer is YES! We know events … Continue reading

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Part 2: The 5 W’s of Effective Event Marketing

Post authored by Dana Norris, Account Executive, Experient Last month we covered defining your target audience as the first of the 5 W’s of an effective event marketing strategy. The second element considers where.

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Creating Better Events with Design Thinking

Post authored by Cynthia Hornketh, Vice President Experience Design, Experient Supporting any large, complex project—particularly re-designing a conference or convention—is a daunting undertaking. If you share this vocation and challenge, here are a few foundational tools we recommend using in … Continue reading

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Part 1: The 5 W’s of Effective Event Marketing

Post Authored by Dana Norris, Account Executive, Experient Developing an effective marketing strategy begins by defining the 5 W’s: The Who, Where, Why, What and When. A well-defined target audience is the first element in developing that strategy. Our five … Continue reading

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Is An International Site Right For Your Event?

Post authored by Ping He, Global General Manager – Asia Pacific, Experient When considering a meeting, there are many factors to analyze. Choosing  where to hold it is one of the most important. If you select the same site for … Continue reading

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