Category Archives: Meeting Planning

Savvy Event Sourcing and Sponsorships Built to Last: The VIP Lounge

Two vital topics in the industry landscape include event sourcing and sponsorship. We kicked off this episode of The VIP Lounge podcast with a look at Simon Sinek’s best-selling book: Start With Why: How Great Leaders Inspire Everyone to Take … Continue reading

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Earth Day 2017: Tips for Designing Sustainable Events

Whether you’re trying to attract younger guests or simply just want to “do your part,” designing sustainable events is worthy a challenge for any organization. As our society evolves into a more environmentally conscious mindset (including the increasing popularity of … Continue reading

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International Event Planning 101: Why The ‘Where’ Matters Most

If you’re considering your first foray into the realm of international event planning, you’re off to a good start. The first element of any major endeavor must be setting the goals, objectives and expectations of an event, followed by a … Continue reading

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Do You Have an Event Disaster Plan? Why Preparation Matters

Post authored by Chip Smith, VP of Global & Public Sector Solutions I’ve noticed that Mother Nature has not been kind lately, especially when it comes to storms and earthquakes. While we can see a severe storm threat approaching easily … Continue reading

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How Thinking Backward Helps Events Leap Forward

Post authored by Jeff Fugate, Senior VP, Sales & Marketing Thinking “inside-out” is the most common way to think. Generally speaking, when we begin an event cycle, we start with what feels like the obvious questions: What are our event … Continue reading

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The Power of Personas to Perfect Event Guest Experiences

Post authored by Cynthia Hornketh, CMM, VP, Experience Design Design thinking is attracting more attention in event circles and for good reason. For clarity, design in this context is problem solving. In order to create the right solutions or in … Continue reading

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Hotel Negotiation Strategies for an Uncertain Economy

By Cory Fransway, CMP, CMM, Director, Strategic Account Management These are unprecedented times. That phrase is getting more mileage these days. Change disruptors are impacting nearly every industry. The meetings industry is hardly immune. For us, these are truly unprecedented … Continue reading

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Partner Spotlight: Talley Management Group

Talley Management Group Talley Management Group (TMG), one of the premier association and event management companies, is the latest to join the Experient strategic partner network. Through this partnership, Experient clients will enjoy greater access to an impressive array of … Continue reading

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Destination & Venue: Two Powerful Event Experience Drivers

Post authored by Andy Smith, Senior VP, ESN & Strategic Sourcing Many event organizers are scaling up investments in experiential design, but there are two experience drivers that are often overlooked. Two early, high-impact delight or disappointment triggers that warrant more … Continue reading

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Event Revenue Optimization, aka Fix My P&L

Post authored by Gary Schirmacher, CMP, Senior VP, Industry Presence & Strategic Development Event profitability has always been important, but today, executives are inspecting event financials more closely. More attention is being paid to how events ultimately impact the bottom … Continue reading

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