Category Archives: Meeting Planning

Going Global? Destination Will Be a Crucial Success Driver

Post authored by Ben Goedegebuure, Global General Manager, Maritz Travel Company As our global economy continues to pick up steam, demands for face-to-face networking overseas will intensify. Today, more North American organizations are moving beyond their borders as they strive … Continue reading

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Is Event Design a Wicked Problem?

Post authored by Cynthia Hornketh, CMM, VP, Experience Design, Experient I’ve heard a few university professors suggest design thinking is best when applied to wicked problems. I’m “all in” when it comes to design thinking, so not knowing exactly what … Continue reading

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Is An International Site Right For Your Event?

Post authored by Ping He, Global General Manager – Asia Pacific, Experient When considering a meeting, there are many factors to analyze. Choosing  where to hold it is one of the most important. If you select the same site for … Continue reading

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4 Tips To Build Your Event’s Muscle

Post authored by Andy Smith, Senior Vice President, Experient Sales Network When event planners or third-party sales reps boast how big they are or how much clout they have, you have to wonder if that’s really the case. Regardless of … Continue reading

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4 Advantages to Holding a Digital Event

Post authored by Chip Smith, Vice President, Government Markets at Experient Technology has made it easy to connect with others without even leaving your office. This now includes events. Why not give your attendees a taste of what your event … Continue reading

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4 Tips To Prevent Room Block Pirates

Poaching is becoming more prevalent as these companies become savvier about finding different avenues that lead to attendees. As meeting planners try to push the needle and develop robust mobile applications, the savvy poaching company is always aiming to stay a step … Continue reading

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How the Triple Gain Theory Can Improve Client Relationships

Post authored by Brian Strickland, CASE Director, Strategic Accounts As a “glass half full” kind of guy and if given the option, I’d choose to view the world through a rose-colored lens. For some, that positive frame of mind might … Continue reading

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Consider These Marketing Trends for Your Event Promotion: Part 2

Post authored by Mike Woellert, Marketing Specialist at Experient In my last post, I discussed how developing video content can enhance the promotion of your event or conference. This week’s post will look at how digital brochures can improve your attendee’s experience, … Continue reading

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Consider These Marketing Trends for Your Event Promotion: Part 1

The latest marketing trends, much like the tech industry, are always evolving. Keeping up, well, can be an endeavor. As someone who’s constantly monitoring these fluid happenings, I’ll outline three of those trends in a series, so that you can add some zest to your event marketing strategy… Continue reading

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The Key to Sourcing Success: Why the Right Location Can Make or Break Your Event

In order to have a successful tradeshow, meeting, conference, or event, there are many factors to consider, and sourcing the right location is one of the most important. You can create the best educational sessions, tradeshow, and networking opportunities for your attendees and exhibitors, but the bottom line is that you have to get them there. Continue reading

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