Creative Thinking as an Event Experience Catalyst: The VIP Lounge

creative thinking

“Creative Thinking” is the theme running through episode five of The VIP Lounge, as we interview two creative dynamos: Jamie Murdock and Susan Robertson.

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An Event Marketing Force More Powerful Than FOMO

event marketing

Post authored by Donna Kastner, Event Marketing Specialist

True confession time: My appetite for conference learning and networking is voracious and it often exceeds my available time and budget. In turn, the “fear of missing out” (FOMO) on exceptional learning and peer-to-peer exchanges is a strong force influencing my decision to attend any event.

Over the past few months, my FOMO capacity reached epic levels, as there were several industry events tackling topics that were at the top of my priority list.  As I scanned the “Who Else is Coming” lists, this fear grew stronger as I spotted thought leaders and friends who were also attending.

Alas, there are only so many days and dollars, so I had to make some tough choices. That’s when I discovered a force that could be more powerful than FOMO…

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Experience Design Lab & Behavioral Data Supersized: The VIP Lounge

In Episode No. 4 of The VIP Lounge podcast, we tackle two of the hottest topics across the meetings and events industry right now: Experience design and behavioral data.

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Team Debrief: ASAE’s Xperience Design Project (XDP)

Xperience Design Project

Post authored by Jamie Murdock, Vice President, Sales

We applaud the American Society of Association Executives (ASAE), as last week they stepped up event innovation in a big way with the launch of the Xperience Design Project (XDP) at the Gaylord National Resort and Convention Center in National Harbor, Maryland.

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Event Trends to Watch: A Chat with David Peckinpaugh

event trends

In today’s change-charged business environment, new event trends bubble up regularly, but how can you discern which ones will have lasting power? How can you truly know which ones are worthy of your attention?

We caught up with David Peckinpaugh, President of Maritz Global Events, to get his thoughts.

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Leveraging the Sharing Economy to Increase Event ROI

Post authored by Gary Schirmacher, CMP, SVP Industry Presence & Strategic Development

It wasn’t too long ago that the sharing economy was simply two neighbors borrowing something from each other that one had, the other needed and both benefited from the exchange.

Fast forward to the present, where companies like Uber, Airbnb and more have stormed the markets by taking that same concept and monetizing it. Thus, “The Sharing Economy” was born.

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Global Events Part III: Groups Coming to the U.S.

Our focus for the first two parts of this series has been on associations taking their events overseas, but in part three, we’re shifting our gaze to groups who are bringing their events to the United States.

With a myriad of issues emerging, especially around travel and visas, in this video, Ben Goedegebuure, of Maritz Global Events, and Gregg Talley, of Talley Management Group, examine various factors to help determine if bringing your event to the United States is the right decision.

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IMEX 2017: Our Experiences So Far

IMEX 2017

With Day Two in the books at IMEX 2017 in Frankfurt, Germany, our team has been busy with appointments, registration, education sessions and more.

We were able to get a little insight from the first few days at IMEX from Experient’s Cory Fransway and Char Shada, Directors of Strategic Accounts, and Gary Schirmacher, Senior Vice President of Industry Presence and Strategic Development.

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Global Events Part II: Managing Political Disruptors

political disruptors

Continuing with our Global Events series, the next topic is one that’s changing daily—Political Disruptors.

In this segment from our interview with Ben Goedegebuure, of Maritz Global Events, and Gregg Talley, of Talley Management Group, they explore Brexit, travel bans, visa restrictions and why the voice of our industry must be elevated to help more people grasp the long-term ramifications of changes and decisions happening today.

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Global Events Safety & Security: A Chat With Gregg Talley and Ben Goedegebuure

global events safety

Every day we hear about hostile and threatening situations taking place across the globe.

When considering all the violence we see on the news, we question how to ensure our events are safe for our guests.

As event planners, we know how important it is to be diligent in the areas of safety and security. But for global event planners, the issue is even more prominent. They are seeing their safety and security budgets increase and are more focused on resources that ensure their attendees are safe.

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