Improving Event Room Block Performance: Do You Know Your R2R?

event room block

Post authored by Aaron Dorsey, Senior Director of Strategic Sales Solutions

“The best predictor of future behavior is past behavior.”

This maxim has long been embraced by business leaders, but to ring true in today’s fast-changing world, behaviors must be recent–ideally, within the last three years.

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Borrowing Event Housing Ideas from the Film & Television Industry

event housing

Post authored by Donna Kastner, Event Marketing Specialist

If you’re an association or corporate event professional who’s struggling with last-minute housing need changes and pesky attrition clauses, things could be worse:

You could be doing it for the cast and crew for a major film or TV production.

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3 Tips to Boost the Value of Your Event’s Education Sessions

education sessionsPost authored by Donna Kastner, Event Marketing Specialist.

For most conferences, attendees will make their purchase decisions based on education sessions.

Some attendees view events as an expedient way to earn and retain certifications, while others are more interested in exploring future trends that will impact their work world.

Whatever the motivation, designing event learning experiences that matter is only the beginning.

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MGMA Discovers The Power of Event Innovation: The VIP Lounge

event innovation

This episode of The VIP Lounge podcast is all about event innovation and how major organizations and even cities are looking to take their events and offerings one step further.

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How Changing Your Thinking Helps Design Better Event Experiences

event experiences

Post authored by Pattee Brown, Content Marketing Manager

It’s easy to get stuck in doing things the same way every year.

This method has its own advantages, such as being familiar or easy to navigate since we’ve done them the same way for so long. Going on auto-pilot is a natural process, but often when we do the same thing over and over, we fail to realize just how much better our event can be if we think outside the box.

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Fostering Innovation: Tales from Paradigm Purgatory

organizational transformation

Post authored by Brian Scott, Chief Information Officer

Agile, Scrum, Waterfall, Lean Startup, Lean Thinking, Extreme, Big Bang, V-Shaped, Design Thinking, Six Sigma, DevOps, Getting Things Done… the list of terms could go and on. Do I need to continue?

Name a month and I can point to the introduction of yet another new methodology for approaching innovation, driving productivity, or—quite frankly—whatever end result you’re interested in achieving. It’s an industry unto itself.

Take a handful of ingredients from predecessors, add a little spice and maybe some icing, and then write a book about some new methodology that will absolutely transform your organization.

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Is It Time for Your Event Data to Grow Up? [Free Self-Assessment]

event data

Post authored by Jeff Fugate, Senior Vice President, Sales and Marketing

At this year’s e4, our annual client event, we exercised one of the four tenets of our event: experiment.

With so many industry leaders in one place, our intent was to use the collective brain power of the groups we met with to build a scorecard that would help our clients gauge where they excel and where they have opportunities to maximize the utilization of one of their most valuable assets: their data.

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Room Block Mastery and Event Marketing Tips: The VIP Lounge

event marketing

We kicked off this podcast episode on housing and event marketing with a closer look at busyness, as we shared a few highlights from this article by Harvard Business Review: Why Americans Are So Impressed by Busyness.

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3 Essentials for Housing & Room Block Mastery (New eBook)

housing room block

Event professionals are no strangers to change, especially when it comes to housing & room block issues. It’s something we deal with regularly, as we strive to diffuse disruptive threats to keep our events on a more prosperous growth track.

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Behavioral Data: When You Know More, You Can Do More

behavioral dataPost authored by Valerie Cox, Manager, Business Analyst Group

One of the things I enjoy most about my role at Experient is the collaborative conversations I have with our clients. Often, we’ll gather a group of client and Experient “brains” on a call to identify new and effective ways to tackle challenges or advance on new goals.

From complex challenges to the small, unpredictable snags that can derail an otherwise well-executed event, when we include behavioral data to the collective wisdom at the table, that’s when the real magic happens.

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