Room Block Mastery and Event Marketing Tips: The VIP Lounge

event marketing

We kicked off this podcast episode on housing and event marketing with a closer look at busyness, as we shared a few highlights from this article by Harvard Business Review: Why Americans Are So Impressed by Busyness.

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3 Essentials for Housing & Room Block Mastery (New eBook)

housing room block

Event professionals are no strangers to change, especially when it comes to housing & room block issues. It’s something we deal with regularly, as we strive to diffuse disruptive threats to keep our events on a more prosperous growth track.

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Behavioral Data: When You Know More, You Can Do More

behavioral dataPost authored by Valerie Cox, Manager, Business Analyst Group

One of the things I enjoy most about my role at Experient is the collaborative conversations I have with our clients. Often, we’ll gather a group of client and Experient “brains” on a call to identify new and effective ways to tackle challenges or advance on new goals.

From complex challenges to the small, unpredictable snags that can derail an otherwise well-executed event, when we include behavioral data to the collective wisdom at the table, that’s when the real magic happens.

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Savvy Event Sourcing and Sponsorships Built to Last: The VIP Lounge

Two vital topics in the industry landscape include event sourcing and sponsorship.

We kicked off this episode of The VIP Lounge podcast with a look at Simon Sinek’s best-selling book: Start With Why: How Great Leaders Inspire Everyone to Take Action.

We also shared an excerpt from a talk Sinek delivered at TEDx Puget Sound, where he explored a powerful concept: The Golden Circle. After studying leaders and organizations who have had the greatest influence on the world Sinek discovered that they think, act and communicate in the same way.

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Creative Thinking as an Event Experience Catalyst: The VIP Lounge

creative thinking

“Creative Thinking” is the theme running through episode five of The VIP Lounge, as we interview two creative dynamos: Jamie Murdock and Susan Robertson.

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An Event Marketing Force More Powerful Than FOMO

event marketing

Post authored by Donna Kastner, Event Marketing Specialist

True confession time: My appetite for conference learning and networking is voracious and it often exceeds my available time and budget. In turn, the “fear of missing out” (FOMO) on exceptional learning and peer-to-peer exchanges is a strong force influencing my decision to attend any event.

Over the past few months, my FOMO capacity reached epic levels, as there were several industry events tackling topics that were at the top of my priority list.  As I scanned the “Who Else is Coming” lists, this fear grew stronger as I spotted thought leaders and friends who were also attending.

Alas, there are only so many days and dollars, so I had to make some tough choices. That’s when I discovered a force that could be more powerful than FOMO…

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Experience Design Lab & Behavioral Data Supersized: The VIP Lounge

In Episode No. 4 of The VIP Lounge podcast, we tackle two of the hottest topics across the meetings and events industry right now: Experience design and behavioral data.

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Team Debrief: ASAE’s Xperience Design Project (XDP)

Xperience Design Project

Post authored by Jamie Murdock, Vice President, Sales

We applaud the American Society of Association Executives (ASAE), as last week they stepped up event innovation in a big way with the launch of the Xperience Design Project (XDP) at the Gaylord National Resort and Convention Center in National Harbor, Maryland.

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Event Trends to Watch: A Chat with David Peckinpaugh

event trends

In today’s change-charged business environment, new event trends bubble up regularly, but how can you discern which ones will have lasting power? How can you truly know which ones are worthy of your attention?

We caught up with David Peckinpaugh, President of Maritz Global Events, to get his thoughts.

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Leveraging the Sharing Economy to Increase Event ROI

Post authored by Gary Schirmacher, CMP, SVP Industry Presence & Strategic Development

It wasn’t too long ago that the sharing economy was simply two neighbors borrowing something from each other that one had, the other needed and both benefited from the exchange.

Fast forward to the present, where companies like Uber, Airbnb and more have stormed the markets by taking that same concept and monetizing it. Thus, “The Sharing Economy” was born.

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