Tag Archives: Attendance Building

3 Smart Event Activation Ideas to Share with Your Exhibitors

By Gary Schirmacher, SVP Industry Presence & Strategic Development When it comes to events, we’re studying this rapidly-changing business landscape from two vantage points: As a solution specialist, helping event organizers design and deliver exceptional experiences; As an investor, tapping industry … Continue reading

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Tech Breakthrough Dramatically Improves Trade Show Buyer and Seller Conversations

Post authored by Brian Scott, Chief Information Officer Trade shows are temporary deal-making ecosystems. Tens of thousands of buyers and sellers converge into a small and controlled space to discuss problems, solutions, aspirations, pricing, etc. For many, trade shows represent … Continue reading

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New York Times Goes Niche: Smart Event Growth Strategies to Adopt

Post authored by Gary Schirmacher, CMP, Senior VP, Sales & Marketing It’s no secret that the newspaper industry is navigating through some very disruptive waters. As readership declines, advertising revenue follows suit. Publications that stick to their guns and fail … Continue reading

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Part 2: The 5 W’s of Effective Event Marketing

Post authored by Dana Norris, Account Executive, Experient Last month we covered defining your target audience as the first of the 5 W’s of an effective event marketing strategy. The second element considers where.

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Part 1: The 5 W’s of Effective Event Marketing

Post Authored by Dana Norris, Account Executive, Experient Developing an effective marketing strategy begins by defining the 5 W’s: The Who, Where, Why, What and When. A well-defined target audience is the first element in developing that strategy. Our five … Continue reading

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4 Tips To Build Your Event’s Muscle

Post authored by Andy Smith, Senior Vice President, Experient Sales Network When event planners or third-party sales reps boast how big they are or how much clout they have, you have to wonder if that’s really the case. Regardless of … Continue reading

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How To Promote Your Event Using LinkedIn Showcase Pages

Post authored by Mike Woellert, Marketing Specialist, Experient In a short amount of time, LinkedIn has become an invaluable social networking resource, while also being a great way to share industry-related content and updates about your organization. In November 2013, … Continue reading

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5 Tips To Increase Your Event App’s Adoption Rate

Post authored by Mike Woellert, Marketing Specialist at Experient Not too long ago, we wrote on the importance of developing a mobile app for your event. Now you’re saying, “Great Mike. We’ve developed the app, everyone is going to download … Continue reading

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4 Tips To Prevent Room Block Pirates

Poaching is becoming more prevalent as these companies become savvier about finding different avenues that lead to attendees. As meeting planners try to push the needle and develop robust mobile applications, the savvy poaching company is always aiming to stay a step … Continue reading

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