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- Improving Event Outcomes and Business Performance: Insights from Thad Lurie
- How Embracing Change Leads to a More Vibrant Event Future
- All-Star Tips to Boost Event Data Intelligence – The VIP Lounge
- Improving Event Room Block Performance: Do You Know Your R2R?
- Borrowing Event Housing Ideas from the Film & Television Industry
Tag Archives: Attendance Building
By Gary Schirmacher, SVP Industry Presence & Strategic Development When it comes to events, we’re studying this rapidly-changing business landscape from two vantage points: As a solution specialist, helping event organizers design and deliver exceptional experiences; As an investor, tapping industry … Continue reading
Post authored by Brian Scott, Chief Information Officer Trade shows are temporary deal-making ecosystems. Tens of thousands of buyers and sellers converge into a small and controlled space to discuss problems, solutions, aspirations, pricing, etc. For many, trade shows represent … Continue reading
Post authored by Gary Schirmacher, CMP, Senior VP, Sales & Marketing It’s no secret that the newspaper industry is navigating through some very disruptive waters. As readership declines, advertising revenue follows suit. Publications that stick to their guns and fail … Continue reading
Post authored by Dana Norris, Account Executive, Experient Last month we covered defining your target audience as the first of the 5 W’s of an effective event marketing strategy. The second element considers where.
Post Authored by Dana Norris, Account Executive, Experient Developing an effective marketing strategy begins by defining the 5 W’s: The Who, Where, Why, What and When. A well-defined target audience is the first element in developing that strategy. Our five … Continue reading
Post authored by Andy Smith, Senior Vice President, Experient Sales Network When event planners or third-party sales reps boast how big they are or how much clout they have, you have to wonder if that’s really the case. Regardless of … Continue reading
Poaching is becoming more prevalent as these companies become savvier about finding different avenues that lead to attendees. As meeting planners try to push the needle and develop robust mobile applications, the savvy poaching company is always aiming to stay a step … Continue reading