Tag Archives: event design

How Embracing Change Leads to a More Vibrant Event Future

Post authored by Donna Kastner, Event Marketing Specialist Change. It’s all around us. And the change machine never idles. Change is that disruptive, double-edged sword that tees up both exciting opportunities to seize and perilous threats to thwart. Within the … Continue reading

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3 Tips to Boost the Value of Your Event’s Education Sessions

Post authored by Donna Kastner, Event Marketing Specialist. For most conferences, attendees will make their purchase decisions based on education sessions. Some attendees view events as an expedient way to earn and retain certifications, while others are more interested in … Continue reading

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MGMA Discovers The Power of Event Innovation: The VIP Lounge

This episode of The VIP Lounge podcast is all about event innovation and how major organizations and even cities are looking to take their events and offerings one step further.

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Creative Thinking as an Event Experience Catalyst: The VIP Lounge

“Creative Thinking” is the theme running through episode five of The VIP Lounge, as we interview two creative dynamos: Jamie Murdock and Susan Robertson.

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Event Trends to Watch: A Chat with David Peckinpaugh

In today’s change-charged business environment, new event trends bubble up regularly, but how can you discern which ones will have lasting power? How can you truly know which ones are worthy of your attention? We caught up with David Peckinpaugh, … Continue reading

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Global Events Safety & Security: A Chat With Gregg Talley and Ben Goedegebuure

Every day we hear about hostile and threatening situations taking place across the globe. When considering all the violence we see on the news, we question how to ensure our events are safe for our guests. As event planners, we … Continue reading

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Fierce Event Loyalty: Transforming Passive Participants into Loyal Ambassadors

Post authored by Brian Strickland, Director of Sales, Sports & Enthusiast Let’s start with a multiple choice question: Most people attend your events because… A. They want to B. They have to Are most people choosing your event over countless … Continue reading

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Hackathons: Where Discovery & Networking Blend Beautifully

Post authored by Jamie Murdock, VP, Sales Per Wikipedia, a “hackathon” is a “sprint-like event in which programmers, designers and others… collaborate intensively to advance projects.” To make one thing clear, I don’t typically cite Wikipedia for professional references; however, … Continue reading

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3 Smart Event Activation Ideas to Share with Your Exhibitors

By Gary Schirmacher, SVP Industry Presence & Strategic Development When it comes to events, we’re studying this rapidly-changing business landscape from two vantage points: As a solution specialist, helping event organizers design and deliver exceptional experiences; As an investor, tapping industry … Continue reading

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Trade Show 2021: The Experience Economy Roars Louder

Post authored by Brian Strickland, Director of Sales, Sports & Enthusiast Trade show guest expectations are escalating, yet the biggest challenges for event organizers still lie ahead. At IMEX America 2016, I had the privilege of leading an Inspiration Hub … Continue reading

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