Tag Archives: event design

Events Are Akin to Large Family Gatherings

Post authored by Cynthia Hornketh, CMM, VP, Experience Design Have you ever been to a gathering and felt like everyone had an identity or role except you? Like family dinners where Aunt Sue is in charge of dessert, Agnes is … Continue reading

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The Power of Personas to Perfect Event Guest Experiences

Post authored by Cynthia Hornketh, CMM, VP, Experience Design Design thinking is attracting more attention in event circles and for good reason. For clarity, design in this context is problem solving. In order to create the right solutions or in … Continue reading

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Delivering Event Sponsorship Bliss

By Gary Schirmacher, CMP, Senior VP, Industry Presence and Strategic Development Let’s start with a definition… bliss (noun) perfect happiness; great joy. No doubt, event professionals are in the “delivering bliss” business, but sometimes we’re so focused on how this … Continue reading

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4 Eye-Catching Ways to Reinforce Your Attendee Connection

Post authored by Cynthia Hornketh, CMM, VP, Experience Design Connecting and engaging with your guests can happen repeatedly, throughout the event environment… as well as before and after the live event. Yet sometimes opportunities are underutilized. How can you capitalize … Continue reading

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Event Sourcing Playbook: Six Essentials to Boost Profitability

Post authored by Andy Smith, Senior Vice President, Experient ESN Gather a group of experienced event planning professionals for a discussion about sourcing and it’s a safe bet that the majority of exchanges will touch on two needs: Selecting Best … Continue reading

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Creating Better Events with Design Thinking

Post authored by Cynthia Hornketh, Vice President Experience Design, Experient Supporting any large, complex project—particularly re-designing a conference or convention—is a daunting undertaking. If you share this vocation and challenge, here are a few foundational tools we recommend using in … Continue reading

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4 Tips To Build Your Event’s Muscle

Post authored by Andy Smith, Senior Vice President, Experient Sales Network When event planners or third-party sales reps boast how big they are or how much clout they have, you have to wonder if that’s really the case. Regardless of … Continue reading

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Don’t Let a Bad Speaker Ruin Your Event

Post authored by Todd Belebczuk, Marketing Specialist at Experient Coauthored by Neal Shiller, Vice President of the International Speakers Bureau A few years ago, I had the unfortunate displeasure of attending a college commencement ceremony that had a terrible keynote … Continue reading

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