Tag Archives: event marketing

3 Proof Points for Podcasts as an Event Marketing Catalyst

Post Authored by Harby Tran, Director of Marketing In a world where our event marketing tactics include endless amounts of engaging content, I wonder if we’re truly utilizing one of its most effective and fastest-growing forms: podcasts. While podcasts have … Continue reading

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The CX Manifesto: Are You Designing Event Experiences with a Blindfold On?

Post authored by Jeff Fugate, SVP, Strategic Sales & Marketing There’s been much talk about data, especially in the context of event marketing and experience design, but talk is cheap. It’s time to advance from talking to doing. Why? Event … Continue reading

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“Show Me” Marketing Strategies to Boost Attendance and Loyalty

Post authored by Harby Tran, Director of Marketing Last week, we explored why “Show Me” Outperforms “Tell Me.” If you missed this post, give it a read, as it provides more context for today’s deeper dive. Images are powerful “Show … Continue reading

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5 Quick Tips for Event Social Media Success

Post authored by Mitch Cooper, Marketing Specialist Social networks like Facebook, Twitter, Instagram and many others have become household names over the past decade as the usage of social media has skyrocketed. In this era of accessibility, every event planner … Continue reading

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New York Times Goes Niche: Smart Event Growth Strategies to Adopt

Post authored by Gary Schirmacher, CMP, Senior VP, Sales & Marketing It’s no secret that the newspaper industry is navigating through some very disruptive waters. As readership declines, advertising revenue follows suit. Publications that stick to their guns and fail … Continue reading

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The Event Marketing Timeline [Infographic] – Part 5: The 5 W’s of Effective Event Marketing

Post authored by Dana Norris, Marketing Manager, Experient We know successful event promotion consists of a series of touches through a number of communication channels over a planned period of time. If you’re missing the mark on the timing, you can … Continue reading

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Part 2: The 5 W’s of Effective Event Marketing

Post authored by Dana Norris, Account Executive, Experient Last month we covered defining your target audience as the first of the 5 W’s of an effective event marketing strategy. The second element considers where.

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Part 1: The 5 W’s of Effective Event Marketing

Post Authored by Dana Norris, Account Executive, Experient Developing an effective marketing strategy begins by defining the 5 W’s: The Who, Where, Why, What and When. A well-defined target audience is the first element in developing that strategy. Our five … Continue reading

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How To Promote Your Event Using LinkedIn Showcase Pages

Post authored by Mike Woellert, Marketing Specialist, Experient In a short amount of time, LinkedIn has become an invaluable social networking resource, while also being a great way to share industry-related content and updates about your organization. In November 2013, … Continue reading

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5 Tips To Increase Your Event App’s Adoption Rate

Post authored by Mike Woellert, Marketing Specialist at Experient Not too long ago, we wrote on the importance of developing a mobile app for your event. Now you’re saying, “Great Mike. We’ve developed the app, everyone is going to download … Continue reading

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