Tag Archives: event marketing

How To Promote Your Event Using LinkedIn Showcase Pages

Post authored by Mike Woellert, Marketing Specialist, Experient In a short amount of time, LinkedIn has become an invaluable social networking resource, while also being a great way to share industry-related content and updates about your organization. In November 2013, … Continue reading

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5 Tips To Increase Your Event App’s Adoption Rate

Post authored by Mike Woellert, Marketing Specialist at Experient Not too long ago, we wrote on the importance of developing a mobile app for your event. Now you’re saying, “Great Mike. We’ve developed the app, everyone is going to download … Continue reading

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How To Incorporate Gamification To Encourage Attendee Interaction

Incentives and loyalty programs aren’t new concepts when it comes to marketing or enticing people to interact at your event. Continue reading

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Do You Use Inbound Marketing To Attract Attendees?

Post authored by Mike Woellert, Marketing Specialist at Experient While outbound marketing is more cold-calling or emailing to a purchased list, inbound marketing focuses on content that attracts people toward you or your association (in this case, attendees to your event). By creating … Continue reading

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Consider These Marketing Trends For Your Event Promotion: Part 3

Post authored by Mike Woellert, Marketing Specialist at Experient In the previous two pieces, we looked at video content and digital brochures as a way to promote your event. The last in the series is a look at mobile applications. … Continue reading

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How To Use Microformats for Event Promotion

Post authored by Mike Woellert, Marketing Specialist at Experient When it comes to promoting your event or conference, there’s only so much time in the day to advertise and you want to make it as easy as possible for potential attendees to find … Continue reading

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Waste Not, Want Not: How Meeting Planners Can Make Their Events More Environmentally Friendly

Post authored by Amy Henderson, CMP, Senior Meeting & Event Manager at Experient While I love this time of year and all of the excitement and happiness it brings, it also brings to mind thoughts of over-indulgence and waste. We … Continue reading

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8 Green Marketing Tips for Event Planners

Post authored by Dana Norris, Marketing Account Executive at Experient In a previous blog post, I wrote about the importance of sustainability in event planning and marketing. With a little determination and effort, it’s easy to make the promotion of … Continue reading

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Why Tradeshow Exhibitors Need to Ditch the “Magic Bullet” Approach

Post authored by Siobhan Connellan, Senior Manager of Exhibitor Operations at Experient Never in the world’s history have people been so connected thanks to Facebook, Twitter, LinkedIn, and all the other social media outlets available. There was a time, not … Continue reading

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So Why Go Green?

Post authored by Dana Norris, Marketing Account Executive at Experient Let’s face it—everybody’s going green. Okay, maybe not everyone cares about being eco-friendly, and some uncreative folks still think going green costs too much and will blow out their budget. But … Continue reading

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