Tag Archives: event planning

Is Event Design a Wicked Problem?

Post authored by Cynthia Hornketh, CMM, VP, Experience Design, Experient I’ve heard a few university professors suggest design thinking is best when applied to wicked problems. I’m “all in” when it comes to design thinking, so not knowing exactly what … Continue reading

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The Event Marketing Timeline [Infographic] – Part 5: The 5 W’s of Effective Event Marketing

Post authored by Dana Norris, Marketing Manager, Experient We know successful event promotion consists of a series of touches through a number of communication channels over a planned period of time. If you’re missing the mark on the timing, you can … Continue reading

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Waste Not, Want Not: How Meeting Planners Can Make Their Events More Environmentally Friendly

Post authored by Amy Henderson, CMP, Senior Meeting & Event Manager at Experient While I love this time of year and all of the excitement and happiness it brings, it also brings to mind thoughts of over-indulgence and waste. We … Continue reading

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8 Green Marketing Tips for Event Planners

Post authored by Dana Norris, Marketing Account Executive at Experient In a previous blog post, I wrote about the importance of sustainability in event planning and marketing. With a little determination and effort, it’s easy to make the promotion of … Continue reading

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So Why Go Green?

Post authored by Dana Norris, Marketing Account Executive at Experient Let’s face it—everybody’s going green. Okay, maybe not everyone cares about being eco-friendly, and some uncreative folks still think going green costs too much and will blow out their budget. But … Continue reading

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Don’t Let a Bad Speaker Ruin Your Event

Post authored by Todd Belebczuk, Marketing Specialist at Experient Coauthored by Neal Shiller, Vice President of the International Speakers Bureau A few years ago, I had the unfortunate displeasure of attending a college commencement ceremony that had a terrible keynote … Continue reading

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What are you doing with QR Codes?

Show organizers ask me this all the time. But what is really hotter right now — using QR codes or talking about them? In the trade show and event industry, I say it’s definitely the latter. The use of barcodes … Continue reading

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Best Practices – What are Critical Factors to Success?

The Victory Loop — Plan Well, Execute Well, and Learn Well — allows an immediate review of the outcome versus the goals, creates best practices, and reinforces continuous learning. Continue reading

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Connecting Social Media Tools to Event Goals

It’s overwhelming how much the event industry likes to talk about social media. The breakdown is in the know-how of connecting tools to goals. This takes thought, analysis, testing, and much, much more. Continue reading

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There’s an App for That Event

With any new technology there are some basic questions to be asked: What is it? What does it do? How can this benefit my event? Continue reading

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