Tag Archives: event technology

Behavioral Data: The New Trade Show Currency

Post authored by Terence Donnelly, Vice President of Sales At IMEX America 2016 in Las Vegas, I had the privilege of leading an interactive session titled Behavioral Data: The New Trade Show Currency. These discussion-driven sessions with trade show strategists are … Continue reading

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Is Your Event Mobile App Wired for Tribalization?

Marriott International partnered with the Professional Convention Management Association (PCMA) to study the future of meetings. With event disruptions multiplying, they gathered a team of experts to identify emerging trends, as well as actions event organizers could take to capitalize … Continue reading

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Event Insights from PRG: How Smart Event Technology Improves Attendee Experiences

The stakes are rising for event organizers, but technology is a powerful lever to speed up and improve your event transformation journey. Continue reading

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The Paradox of Technology: Conquering the Event Data Deluge

Post authored by Brian Scott, Chief Information Officer Technology… technology… technology… You can’t get away from that word in today’s world. Look! I just used it three times. It’s to the point that its usage has numbed our brains to … Continue reading

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Tech Breakthrough Dramatically Improves Trade Show Buyer and Seller Conversations

Post authored by Brian Scott, Chief Information Officer Trade shows are temporary deal-making ecosystems. Tens of thousands of buyers and sellers converge into a small and controlled space to discuss problems, solutions, aspirations, pricing, etc. For many, trade shows represent … Continue reading

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5 Tips and Tricks to Maximize Activity in Your Mobile App

By Beth DeFrates, MSHTM, Manager, Product Group Do you know your recent event’s mobile download rate? This is one of the most important questions you should be able to answer prior to creating a download goal for next year’s mobile … Continue reading

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Your Mobile App’s Top 4 Pages and What to Consider When Designing Them

Post authored by Mike Godsey, Senior Vice President, Market Development, Experient Almost everyone today is carrying a tablet, smartphone or other personal device. And research shows the number of attendees using mobile event apps is growing every year.  I remember when—and … Continue reading

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Taking the Big Step After Streaming: Hosting a Virtual Event

Post authored by Chip Smith, Experient Digital Event Strategist If you’re older than 22, you might remember when the “Internet thing” was new. Watching the Super Bowl this year, I got a laugh out of the BMW commercial with Katie Couric and … Continue reading

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4 Advantages to Holding a Digital Event

Post authored by Chip Smith, Vice President, Government Markets at Experient Technology has made it easy to connect with others without even leaving your office. This now includes events. Why not give your attendees a taste of what your event … Continue reading

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Consider These Marketing Trends For Your Event Promotion: Part 3

Post authored by Mike Woellert, Marketing Specialist at Experient In the previous two pieces, we looked at video content and digital brochures as a way to promote your event. The last in the series is a look at mobile applications. … Continue reading

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