Tag Archives: exhibitors

Behavioral Data: When You Know More, You Can Do More

Post authored by Valerie Cox, Manager, Business Analyst Group One of the things I enjoy most about my role at Experient is the collaborative conversations I have with our clients. Often, we’ll gather a group of client and Experient “brains” … Continue reading

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Why Tradeshow Exhibitors Need to Ditch the “Magic Bullet” Approach

Post authored by Siobhan Connellan, Senior Manager of Exhibitor Operations at Experient Never in the world’s history have people been so connected thanks to Facebook, Twitter, LinkedIn, and all the other social media outlets available. There was a time, not … Continue reading

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“Opt-Out” Clauses for the Attendee – DEATH for the Exhibitor’s Booth

Post authored by Michael Godsey, Senior Vice President of Market Development at Experient How’s that for a title? I know that’s a good bit of drama, and I think it comes from watching the movie Gladiator a little too much … Continue reading

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Tradeshow Apps Don’t Have to be Boring

Post authored by Todd Belebczuk, Marketing Specialist at Experient If you’re a tradeshow veteran, chances are you’ve probably read countless articles and blog posts telling you what apps you should be using at your tradeshows. You know the routine- the … Continue reading

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Attendee Marketing That Doesn’t Suck

Every show manager would like to increase the number of qualified attendees that attend their events, but that is easier said than done. Nowadays, with travel budgets tight and time out of the office scrutinized, you must make a compelling case to convince prospective attendees to spend the time and money to come to your event. Continue reading

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Trade Shows Accelerate Business

It’s a proven fact – trade shows have a direct impact on the bottom line. This is especially true for exhibitors, but also attendees. Continue reading

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Trade Show Leads Are Not Valuable

80% of exhibitors do not follow-up on their trade show leads. Maybe we all need to focus somewhere else for the good of the industry. Continue reading

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Fishing for Qualified Leads: Which Strategies Yield the Biggest Catch

The amount of money companies waste chasing bad leads is simply amazing. Capturing leads without an incubation engine can dramatically impact your sales team’s productivity in a negative way. Continue reading

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