Tag Archives: Experience Design

Experience Design Lab: A Chat With Greg Bogue

Experience design is a top priority for event organizers, yet it’s a skill set many struggle to master and apply. Greg Bogue, Vice President of Experience Design at our parent company, Maritz Global Events, has helped more than 80 organizations advance … Continue reading

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Events Are Akin to Large Family Gatherings

Post authored by Cynthia Hornketh, CMM, VP, Experience Design Have you ever been to a gathering and felt like everyone had an identity or role except you? Like family dinners where Aunt Sue is in charge of dessert, Agnes is … Continue reading

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The Power of Personas to Perfect Event Guest Experiences

Post authored by Cynthia Hornketh, CMM, VP, Experience Design Design thinking is attracting more attention in event circles and for good reason. For clarity, design in this context is problem solving. In order to create the right solutions or in … Continue reading

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4 Eye-Catching Ways to Reinforce Your Attendee Connection

Post authored by Cynthia Hornketh, CMM, VP, Experience Design Connecting and engaging with your guests can happen repeatedly, throughout the event environment… as well as before and after the live event. Yet sometimes opportunities are underutilized. How can you capitalize … Continue reading

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Is Event Design a Wicked Problem?

Post authored by Cynthia Hornketh, CMM, VP, Experience Design, Experient I’ve heard a few university professors suggest design thinking is best when applied to wicked problems. I’m “all in” when it comes to design thinking, so not knowing exactly what … Continue reading

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Three Tips For Holding Successful Global Meetings and Events

Post authored by Ben Goedegebuure, Global General Manager, Maritz Travel Company An increasingly global economy means international meetings and events are on the rise. While planning meetings in the United States comes second nature to many of us, planning a … Continue reading

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Creating Better Events with Design Thinking

Post authored by Cynthia Hornketh, Vice President Experience Design, Experient Supporting any large, complex project—particularly re-designing a conference or convention—is a daunting undertaking. If you share this vocation and challenge, here are a few foundational tools we recommend using in … Continue reading

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