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- How to Choose the Best Tradeshow Lead Retrieval Device for Your Needs
- The Key to Sourcing Success: Why the Right Location Can Make or Break Your Event
- Add Some Wellness to Your Conference by Getting Attendees Up and Moving
- In the World of Tradeshow Lead Retrieval, Everything Old is New Again
- Waste Not, Want Not: How Meeting Planners Can Make Their Events More Environmentally Friendly
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Tag Archives: lead management
What are you doing with QR Codes?
Show organizers ask me this all the time. But what is really hotter right now — using QR codes or talking about them? In the trade show and event industry, I say it’s definitely the latter. The use of barcodes … Continue reading
How Do You Gauge the Success of Your B2B Lead Generation Events?
There are articles everywhere bashing events as a marketing investment and I believe the main reason why is the failure to articulate revenue contribution. I also believe marketers are not receiving credit for their revenue contribution and companies devalue these investments. Continue reading
Trade Show Leads Are Not Valuable
80% of exhibitors do not follow-up on their trade show leads. Maybe we all need to focus somewhere else for the good of the industry. Continue reading
Posted in Exhibitor Services
Tagged capturing leads, exhibitors, lead management, lead retrieval, trade show
9 Comments
Fishing for Qualified Leads: Which Strategies Yield the Biggest Catch
The amount of money companies waste chasing bad leads is simply amazing. Capturing leads without an incubation engine can dramatically impact your sales team’s productivity in a negative way. Continue reading
Posted in Exhibitor Services
Tagged capturing leads, exhibitors, lead management, lead retrieval, trade show
2 Comments