Tag Archives: lead management

What are you doing with QR Codes?

Show organizers ask me this all the time. But what is really hotter right now — using QR codes or talking about them? In the trade show and event industry, I say it’s definitely the latter. The use of barcodes … Continue reading

Posted in Event Design, Marketing | Tagged , , , , , , , , , , | Leave a comment

How Do You Gauge the Success of Your B2B Lead Generation Events?

There are articles everywhere bashing events as a marketing investment and I believe the main reason why is the failure to articulate revenue contribution. I also believe marketers are not receiving credit for their revenue contribution and companies devalue these investments. Continue reading

Posted in Event Design | Tagged , | Leave a comment

Trade Show Leads Are Not Valuable

80% of exhibitors do not follow-up on their trade show leads. Maybe we all need to focus somewhere else for the good of the industry. Continue reading

Posted in Event Design | Tagged , , , , | 9 Comments

Fishing for Qualified Leads: Which Strategies Yield the Biggest Catch

The amount of money companies waste chasing bad leads is simply amazing. Capturing leads without an incubation engine can dramatically impact your sales team’s productivity in a negative way. Continue reading

Posted in Marketing | Tagged , , , , | Leave a comment