Tag Archives: lead retrieval

What Can a “Toaster” Teach You About Mobile Technology at Your Event?

Post authored by Mike Godsey, Senior Vice President, Market Development, Experient Over the years, exhibitors have always exchanged information with attendees. Events and tradeshows drive business. We call it “lead retrieval.” Now take a walk down memory lane with me … Continue reading

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How to Choose the Best Tradeshow Lead Retrieval Device for Your Needs

I recently attended a meeting for exhibitors held by a large show organizer about six weeks before their event. The purpose was to give representatives from exhibiting companies a chance to hear presentations from experts on image, social media, and tradeshow marketing. Continue reading

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In the World of Tradeshow Lead Retrieval, Everything Old is New Again

Post authored by Siobhan Connellan, Senior Manager of Exhibitor Operations at Experient Tradeshows have been a forum at which buyers and sellers could meet face-to-face, sample wares, and place orders for many years. In fact, some point to the bazaars … Continue reading

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Phishing: Your Exhibitors May Be Doing It—and It’s Naughty

Post authored by Michael Godsey, Senior Vice President of Market Development at Experient I just can’t seem to keep myself from writing titles that attempt to grab the reader’s attention. I guess it was beaten into my head during journalism … Continue reading

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“Opt-Out” Clauses for the Attendee – DEATH for the Exhibitor’s Booth

Post authored by Michael Godsey, Senior Vice President of Market Development at Experient How’s that for a title? I know that’s a good bit of drama, and I think it comes from watching the movie Gladiator a little too much … Continue reading

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What are you doing with QR Codes?

Show organizers ask me this all the time. But what is really hotter right now — using QR codes or talking about them? In the trade show and event industry, I say it’s definitely the latter. The use of barcodes … Continue reading

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Trade Shows Accelerate Business

It’s a proven fact – trade shows have a direct impact on the bottom line. This is especially true for exhibitors, but also attendees. Continue reading

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Trade Show Leads Are Not Valuable

80% of exhibitors do not follow-up on their trade show leads. Maybe we all need to focus somewhere else for the good of the industry. Continue reading

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Fishing for Qualified Leads: Which Strategies Yield the Biggest Catch

The amount of money companies waste chasing bad leads is simply amazing. Capturing leads without an incubation engine can dramatically impact your sales team’s productivity in a negative way. Continue reading

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