Tag Archives: trade show

The CX Manifesto: Are You Designing Event Experiences with a Blindfold On?

Post authored by Jeff Fugate, SVP, Strategic Sales & Marketing There’s been much talk about data, especially in the context of event marketing and experience design, but talk is cheap. It’s time to advance from talking to doing. Why? Event … Continue reading

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What are you doing with QR Codes?

Show organizers ask me this all the time. But what is really hotter right now — using QR codes or talking about them? In the trade show and event industry, I say it’s definitely the latter. The use of barcodes … Continue reading

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Onsite Registration: 6 Things to Remember

When it comes to onsite registration, keep the flow intuitive and handle the biggest needs first. Focus on keeping the lines moving. The customer service advantage will set the tone for a great event experience. Continue reading

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How Do You Gauge the Success of Your B2B Lead Generation Events?

There are articles everywhere bashing events as a marketing investment and I believe the main reason why is the failure to articulate revenue contribution. I also believe marketers are not receiving credit for their revenue contribution and companies devalue these investments. Continue reading

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Trade Shows Accelerate Business

It’s a proven fact – trade shows have a direct impact on the bottom line. This is especially true for exhibitors, but also attendees. Continue reading

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Event Organizers Use Data to Hit Homeruns

Successful data collection means we need to work backward. We have to start with a goal, then determine what we need to know. Continue reading

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Trade Show Leads Are Not Valuable

80% of exhibitors do not follow-up on their trade show leads. Maybe we all need to focus somewhere else for the good of the industry. Continue reading

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Fishing for Qualified Leads: Which Strategies Yield the Biggest Catch

The amount of money companies waste chasing bad leads is simply amazing. Capturing leads without an incubation engine can dramatically impact your sales team’s productivity in a negative way. Continue reading

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