Tag Archives: tradeshow

3 Smart Event Activation Ideas to Share with Your Exhibitors

By Gary Schirmacher, SVP Industry Presence & Strategic Development When it comes to events, we’re studying this rapidly-changing business landscape from two vantage points: As a solution specialist, helping event organizers design and deliver exceptional experiences; As an investor, tapping industry … Continue reading

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Harnessing Event Intelligence: Convening Leaders Session Debrief

At PCMA Convening Leaders ‘16 in Vancouver, Terence Donnelly from Experient and Jean Heis from the Institute of Food Technologists (IFT) teamed up to lead a session titled: Harnessing Event Intelligence to Enhance Participant ROI. After hearing raves from participants, … Continue reading

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Tech Breakthrough Dramatically Improves Trade Show Buyer and Seller Conversations

Post authored by Brian Scott, Chief Information Officer Trade shows are temporary deal-making ecosystems. Tens of thousands of buyers and sellers converge into a small and controlled space to discuss problems, solutions, aspirations, pricing, etc. For many, trade shows represent … Continue reading

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How to Choose the Best Tradeshow Lead Retrieval Device for Your Needs

I recently attended a meeting for exhibitors held by a large show organizer about six weeks before their event. The purpose was to give representatives from exhibiting companies a chance to hear presentations from experts on image, social media, and tradeshow marketing. Continue reading

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In the World of Tradeshow Lead Retrieval, Everything Old is New Again

Post authored by Siobhan Connellan, Senior Manager of Exhibitor Operations at Experient Tradeshows have been a forum at which buyers and sellers could meet face-to-face, sample wares, and place orders for many years. In fact, some point to the bazaars … Continue reading

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Why Tradeshow Exhibitors Need to Ditch the “Magic Bullet” Approach

Post authored by Siobhan Connellan, Senior Manager of Exhibitor Operations at Experient Never in the world’s history have people been so connected thanks to Facebook, Twitter, LinkedIn, and all the other social media outlets available. There was a time, not … Continue reading

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Phishing: Your Exhibitors May Be Doing It—and It’s Naughty

Post authored by Michael Godsey, Senior Vice President of Market Development at Experient I just can’t seem to keep myself from writing titles that attempt to grab the reader’s attention. I guess it was beaten into my head during journalism … Continue reading

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Budapest: Beyond Expectations

Post authored by Ping He, CMP, Director of Global Sourcing and Partnership Development at Experient  The Hungary Tourism Board hosted a worldwide workshop in Budapest from June 3-6 and invited 50 people from around the world to participate. I was fortunate … Continue reading

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The Benefits of Outsourcing Your Event Management Needs

Post authored by William F. Reed, FASAE, CMP, Senior Vice President of Strategic Sales at Experient To outsource or not to outsource? Chances are, if you are responsible for your organization’s meetings, conferences, tradeshows or events, you’ve probably asked yourself this … Continue reading

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“Opt-Out” Clauses for the Attendee – DEATH for the Exhibitor’s Booth

Post authored by Michael Godsey, Senior Vice President of Market Development at Experient How’s that for a title? I know that’s a good bit of drama, and I think it comes from watching the movie Gladiator a little too much … Continue reading

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