Post authored by De-de Mulligan, President & Chief Content Strategist, Mulligan Management Group
Without fail, it happens every year. A certain percentage of your conference participants don’t return. Don’t renew their association membership. They disappeared.
This is attendee churn.
Post authored by De-de Mulligan, President, Chief Content Strategist, Mulligan Management Group.
One of the most effective ways to ensure the long-term health of your event is to convert first-time guests into loyal, life-long fans. But you can’t do that until you see the event experience through their perspective.
Our team is ready to fly out to Las Vegas for an exciting week at IAEE Expo! Expo! 2019.
Post authored by Thad Lurie, CAE, CIP, Vice President, Business Intelligence & Performance
Collecting event data for the sake of checking off a box to say, “We have the data,” isn’t advancing the goals of your organization. It’s like throwing stuff in a room until it’s piled so high you’re not even sure what’s in there.
Post authored by Jeff Fugate, CASE, Senior Vice President, Sales and Marketing
As an event manager, you work with a lot of moving pieces and parts as you bring your event marketing strategy to life. Continue reading
Post authored by Jamie Murdock, Vice President, Sales
It’s no longer a secret: hackathons are quickly becoming utilized to generate new ideas and spark event innovation across the industry.
The time of setting up cheap, uncomfortable chairs in a square pattern has ended. Long live the revolutionary vision of event spatial design.
Post authored by De-de Mulligan, President and Chief Content Strategist for Mulligan Management Group.
Do you need to find new sources of income for your events? While sponsorships have been prevalent for a long time, there are other ways to generate more revenue, including digital and print options that might surprise you.
Posted in Meeting Planning, Registration & Housing
Tagged budget, event design, event planning, exhibitors, food & Beverage, generate revenue, marketing, registration, revenue, sustainability, trade show
Event planners have too many horror stories to tell for one article, so here are more nightmare scenarios that will keep you up at night.
Post authored by Bill Barclay, Vice President, Live Events, and Taylor Ward, Live Events Strategist
When it comes to detailed digital persona design, no one does it better than the creative geniuses of the esports industry.