The Evolution of Event Spatial Design

The time of setting up cheap, uncomfortable chairs in a square pattern has ended. Long live the revolutionary vision of event spatial design.

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Creative Methods to Generate More Revenue for Your Event

generate more revenuePost authored by De-de Mulligan, President and Chief Content Strategist for Mulligan Management Group.

Do you need to find new sources of income for your events? While sponsorships have been prevalent for a long time, there are other ways to generate more revenue, including digital and print options that might surprise you.

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Even Scarier Stories to Tell Event Planners in the Dark

event planners

Event planners have too many horror stories to tell for one article, so here are more nightmare scenarios that will keep you up at night.

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Transitioning Digital Persona Design to Real-World Events

persona design Post authored by Bill Barclay, Vice President, Live Events, and Taylor Ward, Live Events Strategist

When it comes to detailed digital persona design, no one does it better than the creative geniuses of the esports industry. 

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Scary Stories to Tell Event Planners in the Dark

event plannersNo one is immune. At some point in their careers, all meeting and event planners will have a horror story they won’t soon forget.

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Designing Event Experiences Using the Sports Playbook

designing event experiencesWhat if I told you to treat your guests like sports fans? What if you used some of the same elements sports teams use when designing event experiences? Continue reading

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The Smallest Details Can Bring Out the True Flavor of Your Event

Johnny Cupcakes’ recipe for success breaks the mold, but it’s a great case study for events searching for new ways to “surprise and delight” their guests.

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Orchestrated Serendipity as an Event Engagement Catalyst

event engagement
Post authored by Donna Kastner, Founder of Retirepreneur

Marriott and the PCMA Foundation joined forces, along with Fahrenheit 212, to update research on top trends impacting meetings and events.

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How We Created an Exclusive Event That Was Curated With Intention

Post authored by Lynn Wirch, Director of Operations, Live Events

Imagine a scenario where you put some of the biggest players across your industry in the same room, working together to consider the evolution of their sport, creating new ideas and solving some their greatest challenges.

You call it a pipe dream. We call it IMMERSION.

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Event ROI: How Mighty Is Your Event Online Community?

event online communityPost authored by Donna Kastner, Founder of Retirepreneur

The investment to design remarkable live event experiences is steep and getting steeper – not to mention the countless hours (and dollars) spent in hopes of acquiring new attendees.

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