A Primer on PCI DSS: The Standard for Credit Card Processing

pci dssPost authored by De-de Mulligan, President and Chief Content Strategist, Mulligan Management Group

Payment Card Industry Data Security Standard (PCI DSS) is a global credit card processing standard that is designed for one purpose only – to ensure your guests’ payment data stays secure through the entire payment cycle. Continue reading

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Events as a Bridge to Ease Generational Friction & Enrich Collaboration

generational frictionPost authored by Donna Kastner, Founder, Retirepreneur

Our world has plenty of complex problems to solve, and generational friction isn’t helping us move the needle. No single generation has all the answers, but when we come together for more fruitful dialogue, that’s when real progress happens. Continue reading

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How to Increase Event Attendance by Identifying New Sources

There are 4 major ways to win over new sources of attendees and increase your event attendance.Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing

For many associations, events are key strategies for member outreach and growth. To increase event attendance, yearly conferences must consistently achieve their goals for growth and evolution.

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Lead Retrieval for Exhibitors: Strategies for Trade Show Success

lead retrieval for exhibitorsPost authored by Mike Godsey, Senior Vice President of Exhibitor & Customer Service, Experient

One of the best tips we can give would be to make lead retrieval for exhibitors a priority in the first place. Continue reading

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How the 10-5 Rule Creates Kinder, More Welcoming Event Experiences

event experiencesPost authored by Donna Kastner, Founder, Retirepreneur

The 8-Phases of a Successful Event is an outstanding blueprint for mapping out steps (large & small) you can take to improve event experiences across their entire event journey – before, during, and after the live event. Continue reading

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Are Exhibitors Abandoning Trade Show Lead Retrieval?

trade show lead retrievalPost authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing

When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. They’re letting valuable sales leads fall through the cracks in the name of playing it safe legally. Continue reading

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6 Valuable Insights That Helped Shape PCMA Convening Leaders 2020

pcma convening leadersAs PCMA Convening Leaders 2020 kicks off in San Francisco, we got a behind-the-scenes look at the insights they are using to transform their conference.

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3 Noteworthy Trends for Event Strategists to Explore in 2020

event strategistsPost authored by Donna Kastner, Founder of Retirepreneur

A recent Forrester report caught our eye, as it touched on several business trends that will also impact event strategists and the industry: PREDICTIONS 2020: On the Precipice of Far-Reaching Change. Continue reading

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5 Valuable Lessons Event Professionals Learned in 2019

event professionalsMeeting and event professionals gained a ton of insights in 2019. We countdown the favorites over the past year and how they can help your event move forward. Continue reading

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7 Tips to Stop Attendee Churn in its Tracks

attendee churnPost authored by De-de Mulligan, President & Chief Content Strategist, Mulligan Management Group

Merely knowing what attendee churn is and why it happens isn’t enough. You need to be able to stop it from killing your event’s future.

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