Generational Blending: An Event Attendance Growth Strategy to Seize

generational blending

Post authored by Donna Kastner, Founder of Retirepreneur

Tribalization (aka “Take Me to My Peeps”) has ruled supreme at many events. And let’s face it – our brains are hard-wired to prefer mingling with like-minded people. People of the same gender, age, ethnicity, professional experience, etc.

But there are unintended and sometimes dire long-term consequences for this short-term tribal play.

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The “Why” Is the Most Important Aspect Of Event Design

event design

Post authored by Jeff Fugate, SVP Sales and Marketing

There is a core truth that we may sometimes forget: people come to your events for their own reasons, not yours.

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Creative Problem-Solving and Innovation: The Life of an Event Project Manager

event project manager

If you described the role of an event project manager as “busy,” you may just win the award for Understatement of the Year. “Busy” doesn’t even scratch the surface.

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4 Tips for Generating Event Revenue Using Social Media

generating event revenue

Post authored by Emily Richmond

Your social media presence can be your best friend when it comes to marketing your event and generating event revenue.

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‘A Group of Hippies’ Took MAGFest From 200 Guests to 23,000

MAGFest started as a small music and gaming festival, but has leveled up its attendance dramatically.

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9 Standout Keynote Speakers to Watch

keynote speakers

Post authored by Donna Kastner, Founder of Retirepreneur

Booking keynote speakers is a high-impact event decision that’s loaded with risk. Continue reading

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Implementing Experience Design in Small, Yet Powerful Ways

experience design

Post authored by Jennifer George Lion, CMP, PMP

The term “experience design” is thrown around a lot in the meetings and events industry. But does everyone who uses it truly understand how to apply the concept to their events?

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Use Event Sponsorships To Stretch Your Budget Dollars Further

The search for innovative ways to reduce your event’s costs and increase revenue is not a new concept. Neither is the use of event sponsorships to achieve these goals.

The big question is: HOW?

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Podcasts Cross to Mainstream: 5 Reasons Why Event Marketers Need Them

podcastsPost authored by Donna Kastner, Founder of Retirepreneur

There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach.

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Why the Over-50 Crowd Still Matters for Events

Post authored by Donna Kastner, Founder of Retirepreneur

Have you noticed a demographic shift happening at professional conferences? You might not think the over-50 crowd still matters for events anymore.

Oh… but they do.

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