Getting Burned by Attendee Churn? What It Is and Why it Happens

attendee churn

Post authored by De-de Mulligan, President & Chief Content Strategist, Mulligan Management Group

Without fail, it happens every year. A certain percentage of your conference participants don’t return. Don’t renew their association membership. They disappeared.

This is attendee churn.

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5 Killer Ways to Keep First-Time Guests From Coming Back

first-time guestsPost authored by De-de Mulligan, President, Chief Content Strategist, Mulligan Management Group.

One of the most effective ways to ensure the long-term health of your event is to convert first-time guests into loyal, life-long fans. But you can’t do that until you see the event experience through their perspective.

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Gearing Up for a Great Week at IAEE Expo! Expo! 2019

IAEE Expo! Expo! 2019Our team is ready to fly out to Las Vegas for an exciting week at IAEE Expo! Expo! 2019.

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Successfully Climbing Your Mountain of Event Data

event dataPost authored by Thad Lurie, CAE, CIP, Vice President, Business Intelligence & Performance

Collecting event data for the sake of checking off a box to say, “We have the data,” isn’t advancing the goals of your organization. It’s like throwing stuff in a room until it’s piled so high you’re not even sure what’s in there.

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How 15 Minutes a Week Can Revolutionize Your Event Marketing Strategy

event marketing strategyPost authored by Jeff Fugate, CASE, Senior Vice President, Sales and Marketing

As an event manager, you work with a lot of moving pieces and parts as you bring your event marketing strategy to life. Continue reading

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Unleashing Event Innovation Through Hackathons

event innovationPost authored by Jamie Murdock, Vice President, Sales

It’s no longer a secret: hackathons are quickly becoming utilized to generate new ideas and spark event innovation across the industry.

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The Evolution of Event Spatial Design

The time of setting up cheap, uncomfortable chairs in a square pattern has ended. Long live the revolutionary vision of event spatial design.

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Creative Methods to Generate More Revenue for Your Event

generate more revenuePost authored by De-de Mulligan, President and Chief Content Strategist for Mulligan Management Group.

Do you need to find new sources of income for your events? While sponsorships have been prevalent for a long time, there are other ways to generate more revenue, including digital and print options that might surprise you.

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Even Scarier Stories to Tell Event Planners in the Dark

event planners

Event planners have too many horror stories to tell for one article, so here are more nightmare scenarios that will keep you up at night.

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Transitioning Digital Persona Design to Real-World Events

persona design Post authored by Bill Barclay, Vice President, Live Events, and Taylor Ward, Live Events Strategist

When it comes to detailed digital persona design, no one does it better than the creative geniuses of the esports industry. 

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