Your Big-Name Keynote Speaker is a No Show. So Now What?

keynote speaker

Post authored by De-De Mulligan, Chief Content Strategist for Mulligan Management Group

You and your team have been trying to book a big-name, big draw keynote speaker for years. Finally, the stars align, and their bureau and booking agent say yes! But at the last minute, they’re out. What do you do?

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Event Planner Challenges and Opportunities of the Next Decade

event planner challengesPost authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing

A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for.

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27 Ways to Avoid Burnout for Event Professionals

avoid burnoutIn such a demanding industry, it’s important for meeting and event professionals to find new ways to destress and avoid burnout.

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Esports 101: Grasping the Phenomenon That’s Disrupting The Events Industry

Post Authored by Taylor Ward, Strategic Accounts Manager, Live Events

Gaming and esports are two of the fastest-growing segments in the event space. From high fan engagement to unquestionable brand loyalty, gamers are pushing the boundaries of how an event experience looks from a physical and digital perspective. Continue reading

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A Primer on PCI DSS: The Standard for Credit Card Processing

pci dssPost authored by De-de Mulligan, President and Chief Content Strategist, Mulligan Management Group

Payment Card Industry Data Security Standard (PCI DSS) is a global credit card processing standard that is designed for one purpose only – to ensure your guests’ payment data stays secure through the entire payment cycle. Continue reading

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Events as a Bridge to Ease Generational Friction & Enrich Collaboration

generational frictionPost authored by Donna Kastner, Founder, Retirepreneur

Our world has plenty of complex problems to solve, and generational friction isn’t helping us move the needle. No single generation has all the answers, but when we come together for more fruitful dialogue, that’s when real progress happens. Continue reading

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How to Increase Event Attendance by Identifying New Sources

There are 4 major ways to win over new sources of attendees and increase your event attendance.Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing

For many associations, events are key strategies for member outreach and growth. To increase event attendance, yearly conferences must consistently achieve their goals for growth and evolution.

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Lead Retrieval for Exhibitors: Strategies for Trade Show Success

lead retrieval for exhibitorsPost authored by Mike Godsey, Senior Vice President of Exhibitor & Customer Service, Experient

One of the best tips we can give would be to make lead retrieval for exhibitors a priority in the first place. Continue reading

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How the 10-5 Rule Creates Kinder, More Welcoming Event Experiences

event experiencesPost authored by Donna Kastner, Founder, Retirepreneur

The 8-Phases of a Successful Event is an outstanding blueprint for mapping out steps (large & small) you can take to improve event experiences across their entire event journey – before, during, and after the live event. Continue reading

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Are Exhibitors Abandoning Trade Show Lead Retrieval?

trade show lead retrievalPost authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing

When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. They’re letting valuable sales leads fall through the cracks in the name of playing it safe legally. Continue reading

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