Designing Event Experiences Using the Sports Playbook

designing event experiencesWhat if I told you to treat your guests like sports fans? What if you used some of the same elements sports teams use when designing event experiences? Continue reading

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The Smallest Details Can Bring Out the True Flavor of Your Event

Johnny Cupcakes’ recipe for success breaks the mold, but it’s a great case study for events searching for new ways to “surprise and delight” their guests.

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Orchestrated Serendipity as an Event Engagement Catalyst

event engagement
Post authored by Donna Kastner, Founder of Retirepreneur

Marriott and the PCMA Foundation joined forces, along with Fahrenheit 212, to update research on top trends impacting meetings and events.

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How We Created an Exclusive Event That Was Curated With Intention

Post authored by Lynn Wirch, Director of Operations, Live Events

Imagine a scenario where you put some of the biggest players across your industry in the same room, working together to consider the evolution of their sport, creating new ideas and solving some their greatest challenges.

You call it a pipe dream. We call it IMMERSION.

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Event ROI: How Mighty Is Your Event Online Community?

event online communityPost authored by Donna Kastner, Founder of Retirepreneur

The investment to design remarkable live event experiences is steep and getting steeper – not to mention the countless hours (and dollars) spent in hopes of acquiring new attendees.

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Registration Loyalty: What Keeps People Coming Back

registration loyalty

Event strategists know the healthiest shows are the ones that keep guests coming back year after year. But how do you achieve this?

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Event Risk Mitigation: Your Path To Becoming an Event Planning Hero

event risk mitigationPost authored by Sarah Hill, Content Writer at Seven Events, Ltd.

As any experienced event management agency will tell you, the safety and comfort of your guests needs to be a top priority at all times.

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Prioritizing Event Security in Uncertain Times

event securityIt only takes a few minutes of perusing news headlines to grasp how important event security is in this day and age.

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Designing for Your Event Objectives & More: 5 Key Takeaways from e4 2019

event objectivesThe full version of this article was originally published in the Maritz Global Events Blog.

When we ask clients about their event challenges, we frequently hear: “Every year it becomes harder and harder to top last year’s event.”

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