Post authored by Donna Kastner, Founder of Retirepreneur
Booking keynote speakers is a high-impact event decision that’s loaded with risk. Continue reading
Post authored by Jennifer George Lion, CMP, PMP
The term “experience design” is thrown around a lot in the meetings and events industry. But does everyone who uses it truly understand how to apply the concept to their events?
The search for innovative ways to reduce your event’s costs and increase revenue is not a new concept. Neither is the use of event sponsorships to achieve these goals.
The big question is: HOW?
There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach.
Have you noticed a demographic shift happening at professional conferences? You might not think the over-50 crowd still matters for events anymore.
Oh… but they do.
Talking about how experience design transforms events is one thing. Actually applying those principles to your own event is even more challenging, but also more rewarding.
In this edition of the VIP Lounge Podcast, we discuss the pitfalls of simply launching your registration and housing sites without applying experience design principles.
You’ve no doubt heard many stories about the power of experience design and how it can change the trajectory of events. However, you probably haven’t heard how it can drastically change the trajectory of someone’s career. Until now.
Meet Taylor Ward.
Do you believe in magic?