Event Data is the theme for this episode of The VIP Lounge podcast, as three all-stars open their playbooks to reveal strategies and tips to help you step up your own event data strategy.
Mike Godsey, SVP Market Development at Experient
Our chat begins with an unusual story, as Mike shares how a “sign” prompted an early career pivot. Then it’s on to eventBit™, a product launched by Experient more than two years ago that has revolutionized the event data game.
Listen in, as Mike shares case studies about the myriad of ways this breakthrough solution is making a difference – for attendees, exhibitors, sponsors, and most importantly, for show organizers.
Jenn Ellek & Larry Wilson at the National Confectioners Association (NCA)
This next segment features two data maestros at NCA – Jenn Ellek, Senior Director of Trade Marketing & Communications and Larry Wilson, Vice President of Industry Affairs.
NCA is the leading trade association for the $35 billion U.S. confectionery industry. Learn more about how the NCA team is leveraging data to deliver meaningful and actionable experiences to the thousands of people who attend their signature event, The Sweets & Snacks Expo.