In this edition of The VIP Lounge podcast, we’re showcasing an interview with an industry rockstar…
Christine “Shimo” Shimasaki, CDME, CMP
Shimo is President at 2-Synergize, Inc. and she’s a passionate advocate for convention and visitors bureaus (CVBs), also referred to as destination marketing organizations. Since 2009, Shimo has provided leadership and guidance to the CVB industry and has helped individual CVB sales organizations with specific meetings market issues and opportunities.
Shimo’s 35-years in the travel industry covers hotels, theme parks, convention centers, and CVBs. Her focus has been a continuum of strategy formulation and execution; helping organizations achieve competitive advantages, community collaboration, strong customer relationships and high performing sales and service teams.
Topics explored in this podcast interview include:
- Observations about the housing hackathon, hosted by Experient last November
- Recap of a PCMA Convening Leaders presentation: Cracking the Code on Room Block Practices
- Recommendations for combating room block piracy and poaching – Shimo suggested reading Best Practices for Piracy and Poaching Prevention, published by APEX (Accepted Practices Exchange, an initiative of the Events Industry Council).