In this episode of The VIP Lounge podcast, we start with a book recommendation to help you ask smarter questions to uncover valuable insights. This book was recently introduced by Jamie Murdock at our EnVision conference and given the positive feedback, it’s a topic you might consider exploring at your own events.
Later, we move on to the world of expos, where we explore how the needs of B2B buyers walking your show floor might be changing.
This book, by Emmy-award-winning journalist Frank Sesno, introduces eleven question categories, each paired with a specific set of outcomes. In this segment, we shared an excerpt from an interview with Sesno, on the Art of Charm podcast.
Wondering why attendees aren’t flocking to your event? Are you puzzled when a platinum sponsor decides to trim back their investment in your show? Or maybe you’re trying to figure out why a high performer on your team is suddenly struggling? When you ask more, you can do more to get things back on track. Best of all, these questioning strategies can be applied to both your professional and personal life.
RIP Expo Revenue: A Chat with Dave Lutz, Managing Director at Velvet Chainsaw Consulting
In a recent column Dave wrote for Convene magazine, RIP Expo Revenue, he examines five realities about the changing buying habits of B2B professionals and how they’re impacting expo revenue and profitability. Our chat with Dave kicks off with a closer look at two different types of expos. One, he believes is on a healthier growth track, while the other will need to make substantial changes to restore revenue health.
Later, the conversation shifts to sponsorship strategy, as Dave shares tips to amplify sponsor exposure. During our chat, we mentioned an eBook by the Velvet Chainsaw team about sponsorship strategy: Sponsorship Mattering: From Logos & Noise to Emotional Experiences For more content from Dave and his team, check out their Midcourse Corrections Blog.