Gift-giving is the theme for this podcast episode, as we explore smart ways to shower your event guests, speakers, and staff with gifts they’ll appreciate and remember for years to come.
Joining us in The VIP Lounge is John Ruhlin, Founder & CEO of The Ruhlin Group, a gift strategy and logistics company. John’s also a renowned speaker, masterful storyteller, and author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention.
Our conversation moves through several fascinating topics, including:
- His breakthrough idea, where “it all started with a knife.”
- How customized practical luxury helps your gift (and organization) stand out.
- Why December is the worst month for B2B gift giving – plus why you need to skip the logos.
- Finally, why starting internally with dazzling gifts for staff and their families is a smart way to go.
Stepping Up Your Event Gift-Giving Strategy w/ John Ruhlin