Data is important. There’s no doubt about that. But can collecting event behavioral data drastically change how your organization views success?
The Specialty Food Association (SFA) is a membership-based trade association founded in 1952 and currently represents 3,500+ businesses. SFA members include food artisans, purveyors, importers and entrepreneurs, as well as distributors, retailers and others involved in the specialty food trade.
With two large trade shows, the Winter and Summer Fancy Food Shows (35,000-40,000+ buyers and sellers at each), SFA continues to advance their vision to “Shape the Future of Food.”
We caught up with Ric Camacho, VP, Technology & Innovation, to learn more about how event behavioral data is helping to advance a larger growth strategy at SFA.
Event Behavioral Data That Drives Strategy
If you’d like to hear more from Ric Camacho, you can find the full interview here.
Want to see how the right event behavioral data can enhance your growth strategy? Click here to see how eventBit™ can help.