Search Results for: Mulligan

Your Big-Name Keynote Speaker is a No Show. So Now What?

Post authored by De-De Mulligan, Chief Content Strategist for Mulligan Management Group You and your team have been trying to book a big-name, big draw keynote speaker for years. Finally, the stars align, and their bureau and booking agent say … Continue reading

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A Primer on PCI DSS: The Standard for Credit Card Processing

Post authored by De-de Mulligan, President and Chief Content Strategist, Mulligan Management Group Payment Card Industry Data Security Standard (PCI DSS) is a global credit card processing standard that is designed for one purpose only – to ensure your guests’ … Continue reading

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7 Tips to Stop Attendee Churn in its Tracks

Post authored by De-de Mulligan, President & Chief Content Strategist, Mulligan Management Group Merely knowing what attendee churn is and why it happens isn’t enough. You need to be able to stop it from killing your event’s future.

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Getting Burned by Attendee Churn? What It Is and Why it Happens

Post authored by De-de Mulligan, President & Chief Content Strategist, Mulligan Management Group Without fail, it happens every year. A certain percentage of your conference participants don’t return. Don’t renew their association membership. They disappeared. This is attendee churn.

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5 Killer Ways to Keep First-Time Guests From Coming Back

Post authored by De-de Mulligan, President, Chief Content Strategist, Mulligan Management Group. One of the most effective ways to ensure the long-term health of your event is to convert first-time guests into loyal, life-long fans. But you can’t do that … Continue reading

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Creative Methods to Generate More Revenue for Your Event

Post authored by De-de Mulligan, President and Chief Content Strategist for Mulligan Management Group. Do you need to find new sources of income for your events? While sponsorships have been prevalent for a long time, there are other ways to … Continue reading

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