Search Results for: donna kastner
The search for innovative ways to reduce your event’s costs and increase revenue is not a new concept. Neither is the use of event sponsorships to achieve these goals. The big question is: HOW?
Post authored by Donna Kastner, Founder of Retirepreneur There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach.
Post authored by Donna Kastner, Founder of Retirepreneur Have you noticed a demographic shift happening at professional conferences? You might not think the over-50 crowd still matters for events anymore. Oh… but they do.
Post authored by Donna Kastner, Founder of Retirepreneur “Same is lame.”
In a profession that tends to favor those who pay close attention to the slightest details and plan for almost every contingency, the defining principle of a hackathon is probably frightening: beautiful chaos.
By Donna Kastner, Event Marketing Specialist In our fast-paced and sometimes frantic world, we might occasionally forget to say “thanks” to those around us. Or we do so in such a fast and fleeting way, it fails to register with … Continue reading
Post Authored by Donna Kastner, Event Marketing Strategist & Workshop Designer Recently, I had a chance to experiment with an idea I’ve been noodling on. This idea is a twist on a grander concept, first introduced by Velvet Chainsaw Consulting: … Continue reading
Post authored by Donna Kastner, Event Marketing Consultant Many have heard about the best-selling book by Dan Pink: WHEN: The Scientific Secrets of Perfect Timing. (If this title is new to you, this post provides a quick recap.) This past … Continue reading
Post authored by Donna Kastner, Event Marketing Strategist & Workshop Designer No doubt, many have heard tales of the rock band Van Halen’s requests for M&Ms in their dressing room. I heard them, too, but I never grasped the brilliant … Continue reading