Author Archives: Donna Kastner

Priceless Event Timing Strategies from Dan Pink

Post authored by Donna Kastner, Event Marketing Consultant Many have heard about the best-selling book by Dan Pink: WHEN: The Scientific Secrets of Perfect Timing.  (If this title is new to you, this post provides a quick recap.) This past … Continue reading

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A Clever Tactic from the Van Halen Contract Playbook

Post authored by Donna Kastner, Event Marketing Strategist & Workshop Designer No doubt, many have heard tales of the rock band Van Halen’s requests for M&Ms in their dressing room. I heard them, too, but I never grasped the brilliant … Continue reading

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Stepping Up Your Event Gift-Giving Strategy – The VIP Lounge

Gift-giving is the theme for this podcast episode, as we explore smart ways to shower your event guests, speakers, and staff with gifts they’ll appreciate and remember for years to come.

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Event Experience Design Superheroes – The VIP Lounge

Experience design is the theme running across this entire podcast episode, which features two experience design superheroes who share a wealth of priceless insights with us.

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Want to Boost Event Attendance & Loyalty? Launch a Podcast

The podcast nation continues to experience steady growth, with some of the biggest gains happening thanks to people tuning in from their vehicles. So says Edison Research, in their report, The Podcast Consumer 2018, just released a couple of weeks … Continue reading

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Throttling Up Event Engagement & Innovation

5 Questions for Jamie Murdock, VP Sales at Experient A savvy leader who is adept at tapping the wisdom of a crowd to solve complex problems. A creative thinker who asks smart questions and listens intently. A tireless advocate for … Continue reading

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Who’s Ready for Some World-Class Event Hacking in Cleveland?

Hackathons Deconstructed: Designing Richer & More Rewarding Event Innovation Experiences That’s the title for a one-of-a-kind workshop experience that combines behind-the-scenes hackathon design education with a series of actual hands-on hacking sprints. This PCMA weekend workshop immediately precedes their 2018 … Continue reading

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Ask More & 5 New Realities for Expos – The VIP Lounge

In this episode of The VIP Lounge podcast, we start with a book recommendation to help you ask smarter questions to uncover valuable insights. This book was recently introduced by Jamie Murdock at our EnVision conference and given the positive … Continue reading

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Event Marketing Strategies Built for Today’s Digital Marketplace

5 Questions for Event Marketing Strategist, Nick Borelli With 20+ years of experience serving the events industry, Nick Borelli has earned the coveted role as trusted advisor to many event organizers and for good reason. His command of digital marketing … Continue reading

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Hackathons Deconstructed & Event Hot Topics – The VIP Lounge

In this episode of The VIP Lounge podcast, we’re tackling an array of challenges that are top-of-mind for event organizers, but before we do…

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