- Lead Retrieval for Exhibitors: Strategies for Trade Show Success
- How the 10-5 Rule Creates Kinder, More Welcoming Event Experiences
- Are Exhibitors Abandoning Trade Show Lead Retrieval?
- 6 Valuable Insights That Helped Shape PCMA Convening Leaders 2020
- 3 Noteworthy Trends for Event Strategists to Explore in 2020
Author Archives: Experient
Post authored by Mike Godsey, Senior Vice President of Exhibitor & Customer Service, Experient One of the best tips we can give would be to make lead retrieval for exhibitors a priority in the first place.
Post authored by Donna Kastner, Founder, Retirepreneur The 8-Phases of a Successful Event is an outstanding blueprint for mapping out steps (large & small) you can take to improve event experiences across their entire event journey – before, during, and … Continue reading
Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. They’re letting valuable sales leads … Continue reading
Post authored by Donna Kastner, Founder of Retirepreneur A recent Forrester report caught our eye, as it touched on several business trends that will also impact event strategists and the industry: PREDICTIONS 2020: On the Precipice of Far-Reaching Change.
Post authored by De-de Mulligan, President & Chief Content Strategist, Mulligan Management Group Merely knowing what attendee churn is and why it happens isn’t enough. You need to be able to stop it from killing your event’s future.
Post authored by De-de Mulligan, President & Chief Content Strategist, Mulligan Management Group Without fail, it happens every year. A certain percentage of your conference participants don’t return. Don’t renew their association membership. They disappeared. This is attendee churn.
Post authored by De-de Mulligan, President, Chief Content Strategist, Mulligan Management Group. One of the most effective ways to ensure the long-term health of your event is to convert first-time guests into loyal, life-long fans. But you can’t do that … Continue reading
Post authored by Thad Lurie, CAE, CIP, Vice President, Business Intelligence & Performance Collecting event data for the sake of checking off a box to say, “We have the data,” isn’t advancing the goals of your organization. It’s like throwing … Continue reading
Post authored by Jeff Fugate, CASE, Senior Vice President, Sales and Marketing As an event manager, you work with a lot of moving pieces and parts as you bring your event marketing strategy to life.
Post authored by Jamie Murdock, Vice President, Sales It’s no longer a secret: hackathons are quickly becoming utilized to generate new ideas and spark event innovation across the industry.