Author Archives: Experient
Post authored by Jennifer George Lion, CMP, PMP The term “experience design” is thrown around a lot in the meetings and events industry. But does everyone who uses it truly understand how to apply the concept to their events?
The search for innovative ways to reduce your event’s costs and increase revenue is not a new concept. Neither is the use of event sponsorships to achieve these goals. The big question is: HOW?
Post authored by Donna Kastner, Founder of Retirepreneur There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach.
Post authored by Donna Kastner, Founder of Retirepreneur Have you noticed a demographic shift happening at professional conferences? You might not think the over-50 crowd still matters for events anymore. Oh… but they do.
In this edition of the VIP Lounge Podcast, we discuss the pitfalls of simply launching your registration and housing sites without applying experience design principles.
Post authored by Jeff Fugate, Senior Vice President of Sales and Marketing Do you believe in magic?
Post Authored by Aaron Dorsey, PMP, Sr. Director of Strategic Client Technology When was the last time you added your event registration or housing site to your experience design checklist?
Post authored by Donna Kastner, Founder of Retirepreneur “Same is lame.”