Author Archives: Experient

Lead Retrieval for Exhibitors: Strategies for Trade Show Success

Post authored by Mike Godsey, Senior Vice President of Exhibitor & Customer Service, Experient One of the best tips we can give would be to make lead retrieval for exhibitors a priority in the first place.

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How the 10-5 Rule Creates Kinder, More Welcoming Event Experiences

Post authored by Donna Kastner, Founder, Retirepreneur The 8-Phases of a Successful Event is an outstanding blueprint for mapping out steps (large & small) you can take to improve event experiences across their entire event journey – before, during, and … Continue reading

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Are Exhibitors Abandoning Trade Show Lead Retrieval?

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. They’re letting valuable sales leads … Continue reading

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3 Noteworthy Trends for Event Strategists to Explore in 2020

Post authored by Donna Kastner, Founder of Retirepreneur A recent Forrester report caught our eye, as it touched on several business trends that will also impact event strategists and the industry: PREDICTIONS 2020: On the Precipice of Far-Reaching Change.

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7 Tips to Stop Attendee Churn in its Tracks

Post authored by De-de Mulligan, President & Chief Content Strategist, Mulligan Management Group Merely knowing what attendee churn is and why it happens isn’t enough. You need to be able to stop it from killing your event’s future.

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Getting Burned by Attendee Churn? What It Is and Why it Happens

Post authored by De-de Mulligan, President & Chief Content Strategist, Mulligan Management Group Without fail, it happens every year. A certain percentage of your conference participants don’t return. Don’t renew their association membership. They disappeared. This is attendee churn.

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5 Killer Ways to Keep First-Time Guests From Coming Back

Post authored by De-de Mulligan, President, Chief Content Strategist, Mulligan Management Group. One of the most effective ways to ensure the long-term health of your event is to convert first-time guests into loyal, life-long fans. But you can’t do that … Continue reading

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Successfully Climbing Your Mountain of Event Data

Post authored by Thad Lurie, CAE, CIP, Vice President, Business Intelligence & Performance Collecting event data for the sake of checking off a box to say, “We have the data,” isn’t advancing the goals of your organization. It’s like throwing … Continue reading

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How 15 Minutes a Week Can Revolutionize Your Event Marketing Strategy

Post authored by Jeff Fugate, CASE, Senior Vice President, Sales and Marketing As an event manager, you work with a lot of moving pieces and parts as you bring your event marketing strategy to life.

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Unleashing Event Innovation Through Hackathons

Post authored by Jamie Murdock, Vice President, Sales It’s no longer a secret: hackathons are quickly becoming utilized to generate new ideas and spark event innovation across the industry.

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