Author Archives: Experient

Your Big-Name Keynote Speaker is a No Show. So Now What?

Post authored by De-De Mulligan, Chief Content Strategist for Mulligan Management Group You and your team have been trying to book a big-name, big draw keynote speaker for years. Finally, the stars align, and their bureau and booking agent say … Continue reading

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Event Planner Challenges and Opportunities of the Next Decade

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need … Continue reading

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Esports 101: Grasping the Phenomenon That’s Disrupting The Events Industry

Post Authored by Taylor Ward, Strategic Accounts Manager, Live Events Gaming and esports are two of the fastest-growing segments in the event space. From high fan engagement to unquestionable brand loyalty, gamers are pushing the boundaries of how an event … Continue reading

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A Primer on PCI DSS: The Standard for Credit Card Processing

Post authored by De-de Mulligan, President and Chief Content Strategist, Mulligan Management Group Payment Card Industry Data Security Standard (PCI DSS) is a global credit card processing standard that is designed for one purpose only – to ensure your guests’ … Continue reading

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Events as a Bridge to Ease Generational Friction & Enrich Collaboration

Post authored by Donna Kastner, Founder, Retirepreneur Our world has plenty of complex problems to solve, and generational friction isn’t helping us move the needle. No single generation has all the answers, but when we come together for more fruitful … Continue reading

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How to Increase Event Attendance by Identifying New Sources

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing For many associations, events are key strategies for member outreach and growth. To increase event attendance, yearly conferences must consistently achieve their goals for growth and evolution.

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Lead Retrieval for Exhibitors: Strategies for Trade Show Success

Post authored by Mike Godsey, Senior Vice President of Exhibitor & Customer Service, Experient One of the best tips we can give would be to make lead retrieval for exhibitors a priority in the first place.

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How the 10-5 Rule Creates Kinder, More Welcoming Event Experiences

Post authored by Donna Kastner, Founder, Retirepreneur The 8-Phases of a Successful Event is an outstanding blueprint for mapping out steps (large & small) you can take to improve event experiences across their entire event journey – before, during, and … Continue reading

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Are Exhibitors Abandoning Trade Show Lead Retrieval?

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. They’re letting valuable sales leads … Continue reading

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3 Noteworthy Trends for Event Strategists to Explore in 2020

Post authored by Donna Kastner, Founder of Retirepreneur A recent Forrester report caught our eye, as it touched on several business trends that will also impact event strategists and the industry: PREDICTIONS 2020: On the Precipice of Far-Reaching Change.

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