- Your Big-Name Keynote Speaker is a No Show. So Now What?
- Event Planner Challenges and Opportunities of the Next Decade
- 27 Ways to Avoid Burnout for Event Professionals
- Esports 101: Grasping the Phenomenon That’s Disrupting The Events Industry
- A Primer on PCI DSS: The Standard for Credit Card Processing
Author Archives: Experient
Post authored by De-de Mulligan, President & Chief Content Strategist, Mulligan Management Group Merely knowing what attendee churn is and why it happens isn’t enough. You need to be able to stop it from killing your event’s future.
Post authored by De-de Mulligan, President & Chief Content Strategist, Mulligan Management Group Without fail, it happens every year. A certain percentage of your conference participants don’t return. Don’t renew their association membership. They disappeared. This is attendee churn.
Post authored by De-de Mulligan, President, Chief Content Strategist, Mulligan Management Group. One of the most effective ways to ensure the long-term health of your event is to convert first-time guests into loyal, life-long fans. But you can’t do that … Continue reading
Post authored by Thad Lurie, CAE, CIP, Vice President, Business Intelligence & Performance Collecting event data for the sake of checking off a box to say, “We have the data,” isn’t advancing the goals of your organization. It’s like throwing … Continue reading
Post authored by Jeff Fugate, CASE, Senior Vice President, Sales and Marketing As an event manager, you work with a lot of moving pieces and parts as you bring your event marketing strategy to life.
Post authored by Jamie Murdock, Vice President, Sales It’s no longer a secret: hackathons are quickly becoming utilized to generate new ideas and spark event innovation across the industry.
Post authored by De-de Mulligan, President and Chief Content Strategist for Mulligan Management Group. Do you need to find new sources of income for your events? While sponsorships have been prevalent for a long time, there are other ways to … Continue reading
Post authored by Bill Barclay, Vice President, Live Events, and Taylor Ward, Live Events Strategist When it comes to detailed digital persona design, no one does it better than the creative geniuses of the eSports industry. One could argue that … Continue reading
Post authored by Donna Kastner, Founder of Retirepreneur Marriott and the PCMA Foundation joined forces, along with Fahrenheit 212, to update research on top trends impacting meetings and events.
Post authored by Lynn Wirch, Director of Operations, Live Events Imagine a scenario where you put some of the biggest players across your industry in the same room, working together to consider the evolution of their sport, creating new ideas … Continue reading