Author Archives: Experient

7 Tips to Stop Attendee Churn in its Tracks

Post authored by De-de Mulligan, President & Chief Content Strategist, Mulligan Management Group Merely knowing what attendee churn is and why it happens isn’t enough. You need to be able to stop it from killing your event’s future.

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Getting Burned by Attendee Churn? What It Is and Why it Happens

Post authored by De-de Mulligan, President & Chief Content Strategist, Mulligan Management Group Without fail, it happens every year. A certain percentage of your conference participants don’t return. Don’t renew their association membership. They disappeared. This is attendee churn.

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5 Killer Ways to Keep First-Time Guests From Coming Back

Post authored by De-de Mulligan, President, Chief Content Strategist, Mulligan Management Group. One of the most effective ways to ensure the long-term health of your event is to convert first-time guests into loyal, life-long fans. But you can’t do that … Continue reading

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Successfully Climbing Your Mountain of Event Data

Post authored by Thad Lurie, CAE, CIP, Vice President, Business Intelligence & Performance Collecting event data for the sake of checking off a box to say, “We have the data,” isn’t advancing the goals of your organization. It’s like throwing … Continue reading

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How 15 Minutes a Week Can Revolutionize Your Event Marketing Strategy

Post authored by Jeff Fugate, CASE, Senior Vice President, Sales and Marketing As an event manager, you work with a lot of moving pieces and parts as you bring your event marketing strategy to life.

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Unleashing Event Innovation Through Hackathons

Post authored by Jamie Murdock, Vice President, Sales It’s no longer a secret: hackathons are quickly becoming utilized to generate new ideas and spark event innovation across the industry.

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Creative Methods to Generate More Revenue for Your Event

Post authored by De-de Mulligan, President and Chief Content Strategist for Mulligan Management Group. Do you need to find new sources of income for your events? While sponsorships have been prevalent for a long time, there are other ways to … Continue reading

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Transitioning Digital Persona Design to Real-World Events

Post authored by Bill Barclay, Vice President, Live Events, and Taylor Ward, Live Events Strategist When it comes to detailed digital persona design, no one does it better than the creative geniuses of the eSports industry. One could argue that … Continue reading

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Orchestrated Serendipity as an Event Engagement Catalyst

Post authored by Donna Kastner, Founder of Retirepreneur Marriott and the PCMA Foundation joined forces, along with Fahrenheit 212, to update research on top trends impacting meetings and events.

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How We Created an Exclusive Event That Was Curated With Intention

Post authored by Lynn Wirch, Director of Operations, Live Events Imagine a scenario where you put some of the biggest players across your industry in the same room, working together to consider the evolution of their sport, creating new ideas … Continue reading

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