Author Archives: Mitch Cooper

27 Ways to Avoid Burnout for Event Professionals

In such a demanding industry, it’s important for meeting and event professionals to find new ways to destress and avoid burnout.

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6 Valuable Insights That Helped Shape PCMA Convening Leaders 2020

As PCMA Convening Leaders 2020 kicks off in San Francisco, we got a behind-the-scenes look at the insights they are using to transform their conference.

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5 Valuable Lessons Event Professionals Learned in 2019

Meeting and event professionals gained a ton of insights in 2019. We countdown the favorites over the past year and how they can help your event move forward.

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Gearing Up for a Great Week at IAEE Expo! Expo! 2019

Our team is ready to fly out to Las Vegas for an exciting week at IAEE Expo! Expo! 2019.

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The Evolution of Event Spatial Design

The time of setting up cheap, uncomfortable chairs in a square pattern has ended. Long live the revolutionary vision of event spatial design.

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Even Scarier Stories to Tell Event Planners in the Dark

Event planners have too many horror stories to tell for one article, so here are more nightmare scenarios that will keep you up at night.

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Scary Stories to Tell Event Planners in the Dark

No one is immune. At some point in their careers, all meeting and event planners will have a horror story they won’t soon forget.

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Designing Event Experiences Using the Sports Playbook

What if I told you to treat your guests like sports fans? What if you used some of the same elements sports teams use when designing event experiences?

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The Smallest Details Can Bring Out the True Flavor of Your Event

Johnny Cupcakes’ recipe for success breaks the mold, but it’s a great case study for events searching for new ways to “surprise and delight” their guests.

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Registration Loyalty: What Keeps People Coming Back

Event strategists know the healthiest shows are the ones that keep guests coming back year after year. But how do you achieve this?

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