Author Archives: Mitch Cooper

The Evolution of Event Spatial Design

The time of setting up cheap, uncomfortable chairs in a square pattern has ended. Long live the revolutionary vision of event spatial design.

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Even Scarier Stories to Tell Event Planners in the Dark

Event planners have too many horror stories to tell for one article, so here are more nightmare scenarios that will keep you up at night.

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Scary Stories to Tell Event Planners in the Dark

No one is immune. At some point in their careers, all meeting and event planners will have a horror story they won’t soon forget.

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Designing Event Experiences Using the Sports Playbook

What if I told you to treat your guests like sports fans? What if you used some of the same elements sports teams use when designing event experiences?

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The Smallest Details Can Bring Out the True Flavor of Your Event

Johnny Cupcakes’ recipe for success breaks the mold, but it’s a great case study for events searching for new ways to “surprise and delight” their guests.

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Registration Loyalty: What Keeps People Coming Back

Event strategists know the healthiest shows are the ones that keep guests coming back year after year. But how do you achieve this?

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Prioritizing Event Security in Uncertain Times

It only takes a few minutes of perusing news headlines to grasp how important event security is in this day and age.

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The Buck Stops Here: The Life of a Strategic Events Manager

If you’ve ever wondered who plans the events for an event management company, look no further. Let us introduce you to Dan Potter, Senior Strategic Events Manager at Maritz Global Events.

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When Attendees Have Options, Why Should They Choose You?

Chances are good that your event is not the only one of its kind. That means your potential attendees may have to pick your event or another, which also means someone wins and someone loses.

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