Author Archives: Mitch Cooper

Experience Design and the Importance of Drinking Your ‘Own Champagne’

Talking about how experience design transforms events is one thing. Actually applying those principles to your own event is even more challenging, but also more rewarding.

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Blazing New Trails in Esports: The Life of a Live Events Strategist

You’ve no doubt heard many stories about the power of experience design and how it can change the trajectory of events. However, you probably haven’t heard how it can drastically change the trajectory of someone’s career. Until now. Meet Taylor … Continue reading

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Crazy and Fulfilling: The Life of a Meeting and Event Manager

It’s no secret that the life of a meeting and event manager is stressful and challenging. But for all the frustration and aggravation it can cause, it can also be one of the most rewarding career paths you could imagine.

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3 Initial Thoughts From a Trade Show Rookie

Like many event, meeting and trade show professionals around the industry, I just returned from IAEE Expo! Expo! 2018 in New Orleans. Unlike many of them, however, this was my first rodeo on the show floor.

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IMEX 2017: Our Experiences So Far

With Day Two in the books at IMEX 2017 in Frankfurt, Germany, our team has been busy with appointments, registration, education sessions and more. We were able to get a little insight from the first few days at IMEX from Experient’s … Continue reading

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Earth Day 2017: Tips for Designing Sustainable Events

Whether you’re trying to attract younger guests or simply just want to “do your part,” designing sustainable events is worthy a challenge for any organization. As our society evolves into a more environmentally conscious mindset (including the increasing popularity of … Continue reading

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Behavioral Data: The New Trade Show Currency

Post authored by Terence Donnelly, Vice President of Sales At IMEX America 2016 in Las Vegas, I had the privilege of leading an interactive session titled Behavioral Data: The New Trade Show Currency. These discussion-driven sessions with trade show strategists are … Continue reading

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Do You Have an Event Disaster Plan? Why Preparation Matters

Post authored by Chip Smith, VP of Global & Public Sector Solutions I’ve noticed that Mother Nature has not been kind lately, especially when it comes to storms and earthquakes. While we can see a severe storm threat approaching easily … Continue reading

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What’s Next for ‘FIRST?’ One Wildly Successful Student Event Becomes Two

Post authored by Donna Kastner, Event Marketing Specialist Accomplished inventor Dean Kamen founded FIRST® (For Inspiration and Recognition of Science and Technology) in 1989 to inspire an appreciation of science and technology in young people. With support from over 200 of the … Continue reading

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5 Quick Tips for Event Social Media Success

Post authored by Mitch Cooper, Marketing Specialist Social networks like Facebook, Twitter, Instagram and many others have become household names over the past decade as the usage of social media has skyrocketed. In this era of accessibility, every event planner … Continue reading

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