Author Archives: Mitch Cooper

Event Insights: Richer Behavioral Data for Vastly Improved Experiences

Post authored by Donna Kastner, Event Marketing Specialist EDUCAUSE helps those who lead, manage and use information technology to shape strategic IT decisions at every level within higher education. Thad Lurie is Chief Operating Officer at EDUCAUSE and leads the … Continue reading

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Event Insights from PRG: How Smart Event Technology Improves Attendee Experiences

The stakes are rising for event organizers, but technology is a powerful lever to speed up and improve your event transformation journey. Continue reading

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Scaling Up Your Conference Content Marketing Machine

While content marketing is getting more attention these days, it’s hardly a new concept. Continue reading

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