Author Archives: Mitch Cooper

5 Quick Tips for Event Social Media Success

Post authored by Mitch Cooper, Marketing Specialist Social networks like Facebook, Twitter, Instagram and many others have become household names over the past decade as the usage of social media has skyrocketed. In this era of accessibility, every event planner … Continue reading

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7 Mobile App Tweaks to Dramatically Improve Event Guest Happiness

Post authored by Beth DeFrates, MSHTM, Manager, Product Group While most conferences and trade shows are at least a few cycles deep into a mobile app, event guest happiness continues to be an elusive goal for many. Among the chief … Continue reading

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Event Insights: Richer Behavioral Data for Vastly Improved Experiences

Post authored by Donna Kastner, Event Marketing Specialist EDUCAUSE helps those who lead, manage and use information technology to shape strategic IT decisions at every level within higher education. Thad Lurie is Chief Operating Officer at EDUCAUSE and leads the … Continue reading

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Event Insights from PRG: How Smart Event Technology Improves Attendee Experiences

The stakes are rising for event organizers, but technology is a powerful lever to speed up and improve your event transformation journey. Continue reading

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Scaling Up Your Conference Content Marketing Machine

While content marketing is getting more attention these days, it’s hardly a new concept. Continue reading

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