Category Archives: Event Design

Event Planner Challenges and Opportunities of the Next Decade

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need … Continue reading

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Events as a Bridge to Ease Generational Friction & Enrich Collaboration

Post authored by Donna Kastner, Founder, Retirepreneur Our world has plenty of complex problems to solve, and generational friction isn’t helping us move the needle. No single generation has all the answers, but when we come together for more fruitful … Continue reading

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How to Increase Event Attendance by Identifying New Sources

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing For many associations, events are key strategies for member outreach and growth. To increase event attendance, yearly conferences must consistently achieve their goals for growth and evolution.

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How the 10-5 Rule Creates Kinder, More Welcoming Event Experiences

Post authored by Donna Kastner, Founder, Retirepreneur The 8-Phases of a Successful Event is an outstanding blueprint for mapping out steps (large & small) you can take to improve event experiences across their entire event journey – before, during, and … Continue reading

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6 Valuable Insights That Helped Shape PCMA Convening Leaders 2020

As PCMA Convening Leaders 2020 kicks off in San Francisco, we got a behind-the-scenes look at the insights they are using to transform their conference.

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5 Valuable Lessons Event Professionals Learned in 2019

Meeting and event professionals gained a ton of insights in 2019. We countdown the favorites over the past year and how they can help your event move forward.

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5 Killer Ways to Keep First-Time Guests From Coming Back

Post authored by De-de Mulligan, President, Chief Content Strategist, Mulligan Management Group. One of the most effective ways to ensure the long-term health of your event is to convert first-time guests into loyal, life-long fans. But you can’t do that … Continue reading

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Unleashing Event Innovation Through Hackathons

Post authored by Jamie Murdock, Vice President, Sales It’s no longer a secret: hackathons are quickly becoming utilized to generate new ideas and spark event innovation across the industry.

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The Evolution of Event Spatial Design

The time of setting up cheap, uncomfortable chairs in a square pattern has ended. Long live the revolutionary vision of event spatial design.

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Transitioning Digital Persona Design to Real-World Events

Post authored by Bill Barclay, Vice President, Live Events, and Taylor Ward, Live Events Strategist When it comes to detailed digital persona design, no one does it better than the creative geniuses of the eSports industry. One could argue that … Continue reading

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