Category Archives: Event Design

Prioritizing Event Security in Uncertain Times

It only takes a few minutes of perusing news headlines to grasp how important event security is in this day and age.

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Designing for Your Event Objectives & More: 5 Key Takeaways from e4 2019

The full version of this article was originally published in the Maritz Global Events Blog. When we ask clients about their event challenges, we frequently hear: “Every year it becomes harder and harder to top last year’s event.”

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The Buck Stops Here: The Life of a Strategic Events Manager

If you’ve ever wondered who plans the events for an event management company, look no further. Let us introduce you to Dan Potter, Senior Strategic Events Manager at Maritz Global Events.

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When Attendees Have Options, Why Should They Choose You?

Chances are good that your event is not the only one of its kind. That means your potential attendees may have to pick your event or another, which also means someone wins and someone loses.

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Generational Blending: An Event Attendance Growth Strategy to Seize

Post authored by Donna Kastner, Founder of Retirepreneur Tribalization (aka “Take Me to My Peeps”) has ruled supreme at many events. And let’s face it – our brains are hard-wired to prefer mingling with like-minded people. People of the same … Continue reading

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The “Why” Is the Most Important Aspect Of Event Design

Post authored by Jeff Fugate, SVP Sales and Marketing There is a core truth that we may sometimes forget: people come to your events for their own reasons, not yours.

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Implementing Experience Design in Small, Yet Powerful Ways

Post authored by Jennifer George Lion, CMP, PMP The term “experience design” is thrown around a lot in the meetings and events industry. But does everyone who uses it truly understand how to apply the concept to their events?

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Experience Design and the Importance of Drinking Your ‘Own Champagne’

Talking about how experience design transforms events is one thing. Actually applying those principles to your own event is even more challenging, but also more rewarding.

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Blazing New Trails in Esports: The Life of a Live Events Strategist

You’ve no doubt heard many stories about the power of experience design and how it can change the trajectory of events. However, you probably haven’t heard how it can drastically change the trajectory of someone’s career. Until now. Meet Taylor … Continue reading

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Event Magic Happens at the Intersection of Data St. and Design Ave.

Post authored by Jeff Fugate, Senior Vice President of Sales and Marketing Do you believe in magic?

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