Category Archives: Event Design

Generational Blending: An Event Attendance Growth Strategy to Seize

Post authored by Donna Kastner, Founder of Retirepreneur Tribalization (aka “Take Me to My Peeps”) has ruled supreme at many events. And let’s face it – our brains are hard-wired to prefer mingling with like-minded people. People of the same … Continue reading

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The “Why” Is the Most Important Aspect Of Event Design

Post authored by Jeff Fugate, SVP Sales and Marketing There is a core truth that we may sometimes forget: people come to your events for their own reasons, not yours.

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Implementing Experience Design in Small, Yet Powerful Ways

Post authored by Jennifer George Lion, CMP, PMP The term “experience design” is thrown around a lot in the meetings and events industry. But does everyone who uses it truly understand how to apply the concept to their events?

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Experience Design and the Importance of Drinking Your ‘Own Champagne’

Talking about how experience design transforms events is one thing. Actually applying those principles to your own event is even more challenging, but also more rewarding.

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Blazing New Trails in Esports: The Life of a Live Events Strategist

You’ve no doubt heard many stories about the power of experience design and how it can change the trajectory of events. However, you probably haven’t heard how it can drastically change the trajectory of someone’s career. Until now. Meet Taylor … Continue reading

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Event Magic Happens at the Intersection of Data St. and Design Ave.

Post authored by Jeff Fugate, Senior Vice President of Sales and Marketing Do you believe in magic?

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Talk Triggers: Boosting Word of Mouth for Your Events

Post authored by Donna Kastner, Founder of Retirepreneur “Same is lame.”

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A Behind-the-Scenes Look at the PCMA Hackathon with Jamie Murdock

In a profession that tends to favor those who pay close attention to the slightest details and plan for almost every contingency, the defining principle of a hackathon is probably frightening: beautiful chaos.

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Exploring Event Experience Design with David Peckinpaugh – The VIP Lounge

In this edition of The VIP Lounge podcast, we’re thrilled to showcase an interview with David Peckinpaugh, President of Maritz Global Events.

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3 Initial Thoughts From a Trade Show Rookie

Like many event, meeting and trade show professionals around the industry, I just returned from IAEE Expo! Expo! 2018 in New Orleans. Unlike many of them, however, this was my first rodeo on the show floor.

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