Category Archives: Event Design

How the 10-5 Rule Creates Kinder, More Welcoming Event Experiences

Post authored by Donna Kastner, Founder, Retirepreneur The 8-Phases of a Successful Event is an outstanding blueprint for mapping out steps (large & small) you can take to improve event experiences across their entire event journey – before, during, and … Continue reading

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6 Valuable Insights That Helped Shape PCMA Convening Leaders 2020

As PCMA Convening Leaders 2020 kicks off in San Francisco, we got a behind-the-scenes look at the insights they are using to transform their conference.

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5 Valuable Lessons Event Professionals Learned in 2019

Meeting and event professionals gained a ton of insights in 2019. We countdown the favorites over the past year and how they can help your event move forward.

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5 Killer Ways to Keep First-Time Guests From Coming Back

Post authored by De-de Mulligan, President, Chief Content Strategist, Mulligan Management Group. One of the most effective ways to ensure the long-term health of your event is to convert first-time guests into loyal, life-long fans. But you can’t do that … Continue reading

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Unleashing Event Innovation Through Hackathons

Post authored by Jamie Murdock, Vice President, Sales It’s no longer a secret: hackathons are quickly becoming utilized to generate new ideas and spark event innovation across the industry.

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The Evolution of Event Spatial Design

The time of setting up cheap, uncomfortable chairs in a square pattern has ended. Long live the revolutionary vision of event spatial design.

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Transitioning Digital Persona Design to Real-World Events

Post authored by Bill Barclay, Vice President, Live Events, and Taylor Ward, Live Events Strategist When it comes to detailed digital persona design, no one does it better than the creative geniuses of the esports industry. 

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Designing Event Experiences Using the Sports Playbook

What if I told you to treat your guests like sports fans? What if you used some of the same elements sports teams use when designing event experiences?

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The Smallest Details Can Bring Out the True Flavor of Your Event

Johnny Cupcakes’ recipe for success breaks the mold, but it’s a great case study for events searching for new ways to “surprise and delight” their guests.

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Orchestrated Serendipity as an Event Engagement Catalyst

Post authored by Donna Kastner, Founder of Retirepreneur Marriott and the PCMA Foundation joined forces, along with Fahrenheit 212, to update research on top trends impacting meetings and events.

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