Category Archives: Event Design
The full version of this article was originally published in the Maritz Global Events Blog. When we ask clients about their event challenges, we frequently hear: “Every year it becomes harder and harder to top last year’s event.”
If you’ve ever wondered who plans the events for an event management company, look no further. Let us introduce you to Dan Potter, Senior Strategic Events Manager at Maritz Global Events.
Chances are good that your event is not the only one of its kind. That means your potential attendees may have to pick your event or another, which also means someone wins and someone loses.
Post authored by Donna Kastner, Founder of Retirepreneur Tribalization (aka “Take Me to My Peeps”) has ruled supreme at many events. And let’s face it – our brains are hard-wired to prefer mingling with like-minded people. People of the same … Continue reading
Post authored by Jeff Fugate, SVP Sales and Marketing There is a core truth that we may sometimes forget: people come to your events for their own reasons, not yours.
Post authored by Jennifer George Lion, CMP, PMP The term “experience design” is thrown around a lot in the meetings and events industry. But does everyone who uses it truly understand how to apply the concept to their events?
Talking about how experience design transforms events is one thing. Actually applying those principles to your own event is even more challenging, but also more rewarding.
You’ve no doubt heard many stories about the power of experience design and how it can change the trajectory of events. However, you probably haven’t heard how it can drastically change the trajectory of someone’s career. Until now. Meet Taylor … Continue reading
Post authored by Jeff Fugate, Senior Vice President of Sales and Marketing Do you believe in magic?
Post authored by Donna Kastner, Founder of Retirepreneur “Same is lame.”