Category Archives: Global

The Real Importance of Visa Reform

By: Terence Donnelly, Vice President, Experient I recently sat on a webinar provided by the Power of Travel Coalition on the topic of Visa Reform. I knew getting a Visa to visit the United States was a challenge, but never … Continue reading

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Going Global for all the Wrong Reasons

As event marketers, we hear all sorts of reasons why people need to boost attendance at their annual event. The event, along with its trade show, is the largest source of non-dues revenue for most non-profit associations and often their primary service delivery mechanism. With attendance being down, flat or showing lackluster growth in recent years due to economic reasons, they want to expand their event marketing database to invite or grow international attendance. Continue reading

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