Category Archives: Marketing

How to Increase Event Attendance by Identifying New Sources

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing For many associations, events are key strategies for member outreach and growth. To increase event attendance, yearly conferences must consistently achieve their goals for growth and evolution.

Posted in Event Design, Marketing, Meeting Planning | Tagged , , , , , , | Comments Off on How to Increase Event Attendance by Identifying New Sources

Are Exhibitors Abandoning Trade Show Lead Retrieval?

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. They’re letting valuable sales leads … Continue reading

Posted in Marketing | Tagged , , , , , , , | Comments Off on Are Exhibitors Abandoning Trade Show Lead Retrieval?

7 Tips to Stop Attendee Churn in its Tracks

Post authored by De-de Mulligan, President & Chief Content Strategist, Mulligan Management Group Merely knowing what attendee churn is and why it happens isn’t enough. You need to be able to stop it from killing your event’s future.

Posted in Marketing, Meeting Planning | Tagged , , , , , , | Comments Off on 7 Tips to Stop Attendee Churn in its Tracks

5 Killer Ways to Keep First-Time Guests From Coming Back

Post authored by De-de Mulligan, President, Chief Content Strategist, Mulligan Management Group. One of the most effective ways to ensure the long-term health of your event is to convert first-time guests into loyal, life-long fans. But you can’t do that … Continue reading

Posted in Event Design, Marketing | Tagged , , , , , | Comments Off on 5 Killer Ways to Keep First-Time Guests From Coming Back

How 15 Minutes a Week Can Revolutionize Your Event Marketing Strategy

Post authored by Jeff Fugate, CASE, Senior Vice President, Sales and Marketing As an event manager, you work with a lot of moving pieces and parts as you bring your event marketing strategy to life. When it comes to putting … Continue reading

Posted in Marketing | Tagged , , , , | Comments Off on How 15 Minutes a Week Can Revolutionize Your Event Marketing Strategy

The Smallest Details Can Bring Out the True Flavor of Your Event

Johnny Cupcakes’ recipe for success breaks the mold, but it’s a great case study for events searching for new ways to “surprise and delight” their guests.

Posted in Event Design, Marketing | Tagged , , , , , , | Comments Off on The Smallest Details Can Bring Out the True Flavor of Your Event

Event ROI: How Mighty Is Your Event Online Community?

Post authored by Donna Kastner, Founder of Retirepreneur The investment to design remarkable live event experiences is steep and getting steeper – not to mention the countless hours (and dollars) spent in hopes of acquiring new attendees.

Posted in Event Design, Marketing | Tagged , , , , , , | Comments Off on Event ROI: How Mighty Is Your Event Online Community?

Hacks for Growing Your Event Attendance [Podcast]

You’d be surprised how many event strategists aren’t using the basics to prepare each year. Are you doing what is necessary to ensure you’re growing your event attendance.

Posted in Marketing, Meeting Planning | Tagged , , , , , , , , , | Comments Off on Hacks for Growing Your Event Attendance [Podcast]

When Attendees Have Options, Why Should They Choose You?

Chances are good that your event is not the only one of its kind. That means your potential attendees may have to pick your event or another, which also means someone wins and someone loses.

Posted in Event Design, Marketing, Meeting Planning | Tagged , , , , , , , , , , | Comments Off on When Attendees Have Options, Why Should They Choose You?

The “Why” Is the Most Important Aspect Of Event Design

Post authored by Jeff Fugate, SVP Sales and Marketing There is a core truth that we may sometimes forget: people come to your events for their own reasons, not yours.

Posted in Event Design, Marketing | Tagged , , , , , , | Comments Off on The “Why” Is the Most Important Aspect Of Event Design