Category Archives: Marketing

When Attendees Have Options, Why Should They Choose You?

Chances are good that your event is not the only one of its kind. That means your potential attendees may have to pick your event or another, which also means someone wins and someone loses.

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The “Why” Is the Most Important Aspect Of Event Design

Post authored by Jeff Fugate, SVP Sales and Marketing There is a core truth that we may sometimes forget: people come to your events for their own reasons, not yours.

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4 Tips for Generating Event Revenue Using Social Media

Post authored by Emily Richmond Your social media presence can be your best friend when it comes to marketing your event and generating event revenue.

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Podcasts Cross to Mainstream: 5 Reasons Why Event Marketers Need Them

Post authored by Donna Kastner, Founder of Retirepreneur There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach.

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Why the Over-50 Crowd Still Matters for Events

Post authored by Donna Kastner, Founder of Retirepreneur Have you noticed a demographic shift happening at professional conferences? You might not think the over-50 crowd still matters for events anymore. Oh… but they do.

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3 Tips to Boost Your Event Content on Social Media

Post authored by Emily Richmond, Social Media Marketing Specialist “You grew up with social media, so it must come easy to you, right?” As a millennial, I get this question a lot.

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Talk Triggers: Boosting Word of Mouth for Your Events

Post authored by Donna Kastner, Founder of Retirepreneur “Same is lame.”

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Want to Boost Event Attendance & Loyalty? Launch a Podcast

The podcast nation continues to experience steady growth, with some of the biggest gains happening thanks to people tuning in from their vehicles. So says Edison Research, in their report, The Podcast Consumer 2018, just released a couple of weeks … Continue reading

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Event Marketing Strategies Built for Today’s Digital Marketplace

5 Questions for Event Marketing Strategist, Nick Borelli With 20+ years of experience serving the events industry, Nick Borelli has earned the coveted role as trusted advisor to many event organizers and for good reason. His command of digital marketing … Continue reading

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Room Block Mastery and Event Marketing Tips: The VIP Lounge

We kicked off this podcast episode on housing and event marketing with a closer look at busyness, as we shared a few highlights from this article by Harvard Business Review: Why Americans Are So Impressed by Busyness.

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