Category Archives: Marketing
Post authored by Donna Kastner, Founder of Retirepreneur There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach.
Post authored by Donna Kastner, Founder of Retirepreneur Have you noticed a demographic shift happening at professional conferences? You might not think the over-50 crowd still matters for events anymore. Oh… but they do.
Post authored by Donna Kastner, Founder of Retirepreneur “Same is lame.”
The podcast nation continues to experience steady growth, with some of the biggest gains happening thanks to people tuning in from their vehicles. So says Edison Research, in their report, The Podcast Consumer 2018, just released a couple of weeks … Continue reading
Post authored by Donna Kastner, Event Marketing Specialist True confession time: My appetite for conference learning and networking is voracious and it often exceeds my available time and budget. In turn, the “fear of missing out” (FOMO) on exceptional learning … Continue reading
Post Authored by Harby Tran, Director of Marketing In a world where our event marketing tactics include endless amounts of engaging content, I wonder if we’re truly utilizing one of its most effective and fastest-growing forms: podcasts. While podcasts have … Continue reading
Post authored by Jeff Fugate, SVP Sales & Marketing Once again, IAEE’s Expo!Expo! surpassed expectations with an endless stream of great ideas for trade show organizers to explore. One standout experience for me was hosting a “guru gathering,” Trade Show Smarts: … Continue reading