Category Archives: Marketing

The Smallest Details Can Bring Out the True Flavor of Your Event

Johnny Cupcakes’ recipe for success breaks the mold, but it’s a great case study for events searching for new ways to “surprise and delight” their guests.

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Event ROI: How Mighty Is Your Event Online Community?

Post authored by Donna Kastner, Founder of Retirepreneur The investment to design remarkable live event experiences is steep and getting steeper – not to mention the countless hours (and dollars) spent in hopes of acquiring new attendees.

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Hacks for Growing Your Event Attendance [Podcast]

You’d be surprised how many event strategists aren’t using the basics to prepare each year. Are you doing what is necessary to ensure you’re growing your event attendance.

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When Attendees Have Options, Why Should They Choose You?

Chances are good that your event is not the only one of its kind. That means your potential attendees may have to pick your event or another, which also means someone wins and someone loses.

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The “Why” Is the Most Important Aspect Of Event Design

Post authored by Jeff Fugate, SVP Sales and Marketing There is a core truth that we may sometimes forget: people come to your events for their own reasons, not yours.

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4 Tips for Generating Event Revenue Using Social Media

Post authored by Emily Richmond Your social media presence can be your best friend when it comes to marketing your event and generating event revenue.

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Podcasts Cross to Mainstream: 5 Reasons Why Event Marketers Need Them

Post authored by Donna Kastner, Founder of Retirepreneur There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach.

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Why the Over-50 Crowd Still Matters for Events

Post authored by Donna Kastner, Founder of Retirepreneur Have you noticed a demographic shift happening at professional conferences? You might not think the over-50 crowd still matters for events anymore. Oh… but they do.

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3 Tips to Boost Your Event Content on Social Media

Post authored by Emily Richmond, Social Media Marketing Specialist “You grew up with social media, so it must come easy to you, right?” As a millennial, I get this question a lot.

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Talk Triggers: Boosting Word of Mouth for Your Events

Post authored by Donna Kastner, Founder of Retirepreneur “Same is lame.”

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