Category Archives: Marketing
Post authored by Donna Kastner, Founder of Retirepreneur The investment to design remarkable live event experiences is steep and getting steeper – not to mention the countless hours (and dollars) spent in hopes of acquiring new attendees.
You’d be surprised how many event strategists aren’t using the basics to prepare each year. Are you doing what is necessary to ensure you’re growing your event attendance.
Chances are good that your event is not the only one of its kind. That means your potential attendees may have to pick your event or another, which also means someone wins and someone loses.
Post authored by Jeff Fugate, SVP Sales and Marketing There is a core truth that we may sometimes forget: people come to your events for their own reasons, not yours.
Post authored by Donna Kastner, Founder of Retirepreneur There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach.
Post authored by Donna Kastner, Founder of Retirepreneur Have you noticed a demographic shift happening at professional conferences? You might not think the over-50 crowd still matters for events anymore. Oh… but they do.
Post authored by Donna Kastner, Founder of Retirepreneur “Same is lame.”
The podcast nation continues to experience steady growth, with some of the biggest gains happening thanks to people tuning in from their vehicles. So says Edison Research, in their report, The Podcast Consumer 2018, just released a couple of weeks … Continue reading